A new book for Earth Day: Taking A Close Look at Microfibres

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Earth Day (22 April 2026) saw the launch of a new children’s book, Taking a Close Look at Microfibres. Co-created by school pupils and researchers from UWE Bristol’s Science Communication Unit (SCU) and Education and Childhood Research Group (ECRG), the book supports children and teachers to explore an often invisible aspect of air quality: airborne microfibres.

The book is part of the Schools Under the Microscope project, a child-led citizen science project that invites pupils aged 9–14 to take part in real environmental research. Through hands-on investigation, creative inquiry, and collaboration with university researchers, children from England and Wales helped generate new knowledge while shaping an engaging educational resource for use in schools.

Exploring what’s in the air we breathe

While microfibres are increasingly well documented in water systems, far less is known about fibres in the air we breathe – particularly in school environments. The Schools Under the Microscope project set out to explore whether established citizen science methods, previously used in homes, could work meaningfully in classrooms.

Following an initial pilot with 90 pupils at May Park Primary School, Bristol the project expanded to include around 400 children across four schools. Together, pupils designed investigations, made predictions, prepared petri dishes, and positioned them around their schools for a two‑week sampling period. After collection, pupils used microscopes to count fibres, while researchers at UWE Bristol carried out further analysis and shared findings back with the schools.

This marked the first time data on airborne microfibres has been collected within school environments, offering valuable insights into both indoor air quality and the potential of citizen science in education settings.

Learning through participation and enquiry

The findings showed that microfibre levels in schools were similar to those found in homes, including a mix of natural and synthetic fibres – some even matching the colours of school uniforms. More importantly, pupils and teachers reported high levels of engagement and enjoyment throughout the research process.

The team found that although air pollution is often invisible, it becomes meaningful through hands-on activities.

From research to a children’s book

Children’s questions, observations, and reflections directly shaped the storyline and content of Taking a Close Look at Microfibres. The book is designed to open up discussion rather than provide simple answers, encouraging curiosity, critical thinking, and dialogue about environmental issues that affect everyday life.

Page from the book, Taking A Closer Look at Microfibres.

The illustrations were created by Luci Gorell Barnes, a socially engaged artist and arts-based researcher. Recycled plastics, fabrics, card, and paper were used to make the images – all materials known to shed microfibres. These materials were scanned and transformed into digital collages, visually reinforcing the book’s themes of materiality, pollution, and reuse.

The book is accompanied by free teacher notes and ten lesson plans, supporting cross-curricular learning in science, geography, citizenship, and sustainability education.

Launching on Earth Day – and beyond

The project also connects with wider work at UWE Bristol around sustainability and social justice. The research team is partnering with the Global Goals Centre to support the Better Uniform Campaign, which seeks to develop a more socially and environmentally just system for school uniforms across Bristol.

Access the free book and resources

Schools, teachers, and partners can access a free e‑copy of Taking a Close Look at Microfibres with resources for lessons and learning.

The team

Dr Margarida Sardo, Dr Ben Williams, Dr Verity Jones and Jacqui Warner.

What have you learned from rivers?

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By Emma Thomas, Terra Glowach, Kalpa Ghelani and Dr Verity Jones

Over the coming months, we will host public workshops, school sessions, family river walks, creative encounters, and online opportunities to contribute to our river work – join us!

What have you learned from rivers?

As Channel 4’s Dirty Business casts national attention on the shocking scale of water pollution in the UK, many are asking how we arrived at a point where our rivers are now frequently unsafe to enter, fish from, or even walk beside. The documentary drama makes visible what community activists, swimmers, anglers, and ecologists have long understood: our waterways are in crisis, and the crisis is human‑made.

However, while the national conversation focuses on what we have done to rivers, we – Emma Thomas, Terra Glowach, Kalpa Ghelani and Verity Jones at UWE Bristol – are asking a different kind of question:



This blog launches our forthcoming public engagement work to co‑create a plurifesto- a plural manifesto – for river‑aligned action across schools, families, and communities.

Rivers are speaking – but what are they telling us?

Rivers appear to be signalling distress. Across the UK, the health of rivers has been jeopardised by intersecting pressures: sewage pollution, agricultural runoff, climate‑change‑driven storms, and increasing flood risk. Recent data paints a consistently stark picture:

  • Raw sewage was discharged into England’s rivers and coastal waters for 3.62 million hours last year, according to Environment Agency data. [theguardian.com]
  • 4.7 million hours of sewage were dumped into UK waters in 2024. [sas.org.uk]
  • In some protected areas, pollution has been extreme. Wessex Water discharged raw sewage for 36 consecutive days at Chesil Beach, a site with multiple environmental designations. [theguardian.com]

Projects to improve the ecological health of rivers are underway. For example, in our city, the Bristol Frome Restored Project focuses on improving the ecological health of the river through farm interventions, in‑stream habitat works, and efforts to remove barriers to fish migration. The Frome Gateway Regeneration initiative treats the River Frome as a key environmental and spatial asset within a wider urban transformation aimed at providing new homes, workspaces, and improved public and green spaces shaped through community consultation.

These projects aim for compliance with frameworks, strategic coherence and alignment with planning and policy outcomes. Having watched Dirty Business, it is clear we need more than box ticking against success criteria. We need to value plural knowledge, coexisting truths and embrace ambiguity, sensory experiences and relational ethics. We need to harness opportunities for rivers to teach all of our communities about resilience and regeneration. 

A different kind of response: Learning with rivers, not just about them

While monitoring data, modelling, and policy reviewns give us vital information about rivers and contribute to neighbourhood renewal – whether related to contamination, flooding or drought –  they cannot answer some important questions on their own:

  • How do we live with rivers in ways that honour their agency?
  • How do we teach the next generation a river‑attuned ethics?
  • How do we understand what rivers themselves “say” through flow, shape, silt, flood, drought, smell, and sound?

Our project begins by placing agency with the river- not as metaphor, but as a methodological and ethical commitment.

Inspired by new materialist, ecological, and pluriversal frameworks, we recognise rivers as more than resources, landscapes, or leisure sites. They are alive with histories, stories, sediments, currents, and relationships – and these can help us re‑imagine more just environmental futures.

Introducing our plurifesto for river‑led action

Over the next year, out team will work with:

  • Families
  • Primary and secondary schools
  • Youth groups
  • Community networks
  • Anyone who has ever walked beside, paddled in, or worried about a river

Together, through creative, embodied, and relational methods, we’ll collect responses to a shared provocation:

What have you learned from rivers?

From these stories, drawings, encounters, sounds, and reflections, we will co‑create a plurifesto – a collective document that does not aim for consensus, but for multiplicity. A plurifesto that:

  • holds children’s river truths alongside adults’
  • honours scientific knowledge alongside sensory, cultural, and ancestral knowledges
  • includes what rivers tell us through flood, pollution, rest, and resurgence
  • supports actions at policy levels, school levels, and family practices

This plurifesto will be a guiding compass – not a static manifesto but a living, evolving expression of our shared commitments with rivers.

Why act now?

The release of Dirty Business has intensified national outrage about sewage and corporate misconduct. But outrage alone will not reshape relationships with rivers.

We want to help transform this moment of anger into a moment of attunement, collaboration, and community‑based river justice.

Rivers are not only victims of industrial malpractice. They are teachers in the climate crisis, showing us:

  • how environments respond to pressure
  • how ecosystems hold memory
  • how water connects communities, species, and generations
  • how resilience emerges from movement, not stasis

If we are willing to listen, rivers may guide us toward new forms of ecological responsibility.

Join us

Over the coming months, we will host public workshops, school sessions, family river walks, creative encounters, and online opportunities to contribute to our river work.

If you’d like to take part – or if your school, community group, or organisation would like to host a river‑listening session – please get in touch.

Let’s build a plurifesto that honours what rivers already know, and what they are asking of us now.

When rivers speak – through contamination, through flood, through flow – we must listen. Because the future we’re trying to secure is one in which rivers can thrive – and in thriving, teach us to thrive too.

Thinking about death for the future

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By Dr Verity Jones, Associate Professor in Education

Recently, much of my thinking, particularly in collaboration with Chris Bear (Cardiff University), has led me to think more deeply about death as an ecological, educational and ethical concept that demands a futures lens. In our work on food systems, we ask what it would mean to attend to the deaths of non-human animals and plants –  not as abstractions but as lived relations.

In February, I attended the Centre for Sociodigital Futures, Immersive Public Futures Symposium, where themes of loss, endings, disappearance and possibility threaded through discussions of how societies imagine, design and negotiate futures.

International perspectives on imagining futures

Contributions from international speakers underscored that futures – thinking is rarely a smooth trajectory of progress.

  • Fabio Rubio Scarano (Federal University of Rio de Janeiro/Museum of Tomorrow) foregrounded planetary change and regeneration through anticipating and paying attention both to memory and tomorrow.
  • Lisa Bailey (Museum of Discovery, University of South Australia) explored how museums can engage diverse publics with complex and uncertain futures.
  • Andrea Bandelli (Woven Foundation for Creative Climate Communication) challenged us to recognise immersion not as a technical medium but as a condition – a relational mode that shapes how we encounter the world and its potential futures and agencies.
  • Mandy Rose (UWE Bristol) discussed documentary and digital cultures as tools for imagining post‑carbon possibilities through planty immersion.
  • Justin McGuirk (Design Museum, London) examined design-led approaches to futures and the need to construct possible future buildings to imagine within.
  • Dan Lockton (Norwich University of the Arts) reflected on how lost futures can help people collaboratively reimagine alternative futures.
  • Johannes Stripple (Lund University) used speculative ecology and storying  to unsettle fixed narratives of crisis and change.

Across these contributions, there was an insistence that imagining futures requires attending to what is disappearing, threatened or already lost.

Connections

The symposium strongly resonated with work with my own research. Whether supporting young women in imagining near-future careers in construction and engineering, examining ecological timescales in food ethics, or analysing how children’s literature either narrows or expands temporal imagination, much of my work is centrally concerned with how learners inhabit and negotiate time.

This sits alongside collaborations with colleagues at the Global Goals Centre and SPARKS Bristol, where we co-create learning experiences that are research‑informed, inclusive, socially engaged and committed to widening imaginative possibility.

Looking ahead

The symposium has sharpened my thinking on how endings and futures coexist – and how education must hold both. Several publications drawing on this work, including research on identity making, children’s literature and sustainable education, are currently in preparation and will be shared later this year.

Building capacity, community, and climate literacy – reflections from the CCPERN January meeting

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By Dr Verity Jones, Associate Professor in Education

The Climate Change Primary Education and Research Network (CCPERN) began 2026 with an energising and thought‑provoking meeting that reaffirmed why this community matters so deeply. Bringing together teachers, researchers, practitioners, and organisations committed to sustainability education, CCPERN continues to offer a vital space for sharing practice, fostering collaboration, and exploring the urgent challenges facing climate and sustainability learning in primary education.

Our January meeting welcomed two speakers whose work, though distinct in focus, revealed powerful synergies: Kate Colechin, from UWE Bristol’s careers and widening access team, and Mark Whittaker, headteacher at a North Yorkshire primary school. Together, they helped us consider not only what children need to learn about climate change, but how education systems can better prepare young people for a rapidly changing world.

Green careers and early aspirations

Kate Colechin opened the session by offering insights from her work training careers practitioners and supporting young people in schools. Speaking from both a higher‑education and school‑engagement perspective, she highlighted how central sustainability has become to contemporary careers work.

Kate shared that, within UWE Bristol’s postgraduate careers guidance programme, sustainability and the UN Sustainable Development Goals (SDGs) are embedded across modules, shaping how future advisors support both young and old to think critically about the environmental impacts of work, and to recognise that “every job is a green job”. Her reflections on working with school pupils were particularly resonant: young people, she noted, are increasingly worried about AI, future employment, and the state of the planet – and they respond powerfully to opportunities that spark curiosity and broaden their sense of what is possible.

A key takeaway was the importance of early career‑related learning in primary school, especially as research shows that children’s assumptions about jobs often solidify between the ages of 7 and 17. Challenging stereotypes, expanding horizons, and linking learning to real‑world sustainability issues can shape dispositions that stay with children throughout their lives.

Whole‑school climate education and the power of place

From a practitioner’s standpoint, Mark Whittaker shared the work underway across Northern Star Academies Trust to embed sustainability in curriculum, culture, and community. His school’s context added important nuance to discussions about equity, engagement, and what climate education looks like in practice.

Mark described how participation in the CAPE (Climate Adaptation Pathways in Education) programme had been transformative for both him and his staff, helping them articulate the “why” of climate education and recognise the need to thread sustainability throughout the curriculum rather than bolt it on. His examples of outdoor learning, river‑themed curriculum design, and farm twinning illustrated how powerful experiential learning can be for building ecological awareness and student wellbeing.

He also emphasised the challenges: staff confidence, parental perceptions, and political sensitivities around climate issues. Yet his school’s work shows how partnerships – with RHS, the National Education Nature Park, and particularly Jamie’s Farm – can offer life‑changing experiences for children who may have limited access to green spaces.

Shared threads and looking ahead

Across both presentations, a clear message emerged: climate education is not a single subject, but a holistic endeavour. Whether helping young people imagine future green careers or enabling primary pupils to build connections with their local environments, the work must begin early, be embedded meaningfully, and involve whole communities.

CCPERN remains committed to cultivating these conversations, sharing practice, and supporting educators and researchers navigating this shifting landscape. We look forward to continuing this momentum at our next meeting on 25 March 2026, when we will explore international data on environmental education with Professor Jennie Golding from UCL and hear from Green Schools about their work across England.

Interested in joining CCPERN? Please get in touch with Verity Jones (verity6.jones@uwe.ac.uk).

Earth Day Heroes: Youth action, research impact, and the Bristol Uniform Challenge

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By Dr Verity Jones, Associate Professor in Education

On 30 September 2025, Sparks Bristol was filled with energy and optimism as over 100 young changemakers gathered for the Earth Day Heroes Awards Ceremony, hosted by the Global Goals Centre (GGC). From Bristol to Bangladesh, young people came together to celebrate the inspiring work they’ve been doing to make the planet better for everyone and everything.

These youth-led projects, spanning rewilding, recycling, campaigning, and creative storytelling, have involved over 7,000 participants taking active, positive steps toward sustainability, justice, and community care. It was a powerful reminder that young people are not just the future, they are part of the solution now.

Grounded in UWE Bristol research

This event and the initiatives it launched are deeply connected to research conducted at UWE Bristol. In particular, the Bristol Uniform Challenge (BUC) was launched at the ceremony. This draws directly on findings from a paper I co-authored with Dr Tessa Podpadec exploring children’s understanding of fast fashion and its impacts. The study, Young people, climate change and fast fashion futures, published in Environmental Education Research, revealed that while many young people are aware of climate issues, the links to everyday clothing choices are often overlooked.

School uniforms offer a tangible entry point for discussing sustainability, equity, and global supply chains. Through BUC, we aim to co-develop practical solutions with schools that reduce waste, support ethical production, and ease financial pressures on families  – while embedding sustainability into everyday school life.

Celebrating youth leadership

The Earth Day Heroes event featured contributions from Naomi Wilkinson (BBC Children’s wildlife presenter), a creative workshop from Aardman Animations, and award presentations by Dr Mya-Rose Craig (Birdgirl) and Cllr Henry Michallat, the Lord Mayor of Bristol. Their presence helped affirm the importance of youth-led action and the value of recognising it publicly.

As an Associate Professor at UWE Bristol, I’ve worked with the Global Goals Centre for over seven years, developing projects that centre social and environmental justice, creative engagement, and inclusive education. The Earth Day Heroes initiative is a living example of how research and practice can come together to support meaningful youth participation.

Looking ahead

Young people are now invited to begin developing their projects for the 2026 Earth Day Heroes Awards, continuing the momentum and deepening their engagement.

As educators and researchers, it’s vital that we create spaces where young people feel empowered to act, reflect, and lead. This event was more than a celebration, it was a demonstration of how research, practice, and youth voice can come together to shape a better future.

Children’s literature, anti-racism, and educational impact: ‘Difference in Primary Schools’ resource

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By Dr Verity Jones, Associate Professor in Education

On 23 September 2025, Lambeth Palace hosted the launch of the Difference in Primary Schools resource—an ambitious and timely initiative that uses children’s film, songs and literature to support meaningful conversations about race, identity, and belonging in primary education.

Developed by the Difference programme, the resource is freely available to schools and educators across the UK, offering a suite of lessons that foreground empathy, critical thinking, and inclusive practice from early years through to transition into Key Stage 3.

As the team leader for the RESPECT project, I was particularly proud that the transition lesson draws directly on If Racism Vanished for a Day – a book developed through our project. Co-created with children from Bristol schools, the text and illustrations invite readers to imagine a world without racism.

The integration of our book demonstrates how academic research can shape real-world practice, particularly in the context of anti-racism education. It also highlights the power of literature as a pedagogical tool: not only to foster understanding, but to catalyse change.

As schools begin to adopt the Difference in Primary Schools resource, the reach and relevance of RESPECT’s work continues to grow – supporting educators in creating classrooms where every child feels seen, heard, and valued.

Inclusive climate education: a call to action from additional learning needs and alternative provision settings

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By Dr Verity Jones, Associate Professor in Education

This week sees the publication of the Climate Change and Sustainability Education in Additional Learning Needs and Alternative Provision Settings report, authored by Shannon O’Connor, Dr Jennifer Rudd, Dr David Thomas, and Bryony Bromley. Drawing on research from 26 additional learning needs (ALN) settings across Wales and a micro-Delphi study, the report highlights urgent gaps in resources, training, and support for educators working with learners who are often excluded from mainstream sustainability discourse.

As co-leads of the Education and Childhood Research Group’s Sustainability Strand at UWE Bristol, myself and Dr Tessa Podpadec welcome this report’s publication. It aligns closely with our commitment to embedding climate and sustainability education across diverse educational contexts, and particularly with our work on inclusive pedagogies that centre learner agency, creativity, and justice.

The report’s findings reinforce our belief that sustainability education must be differentiated – not diluted. Learners  deserve access to meaningful, age-appropriate content that reflects their lived experiences and capacities.

These themes resonate strongly with the work that Tessa, Dr Jon Mulholland and I have been developing at Sparks, Bristol with Global Goals Centre, a sustainable education hub where we have been working with special educational needs settings. At Sparks, we’ve explored how young people engage with sustainability through sensory-rich, place-based and creative approaches – from growing food and cooking with seasonal produce, to crafting with recycled materials and engaging in community-based environmental action.

These activities not only support curriculum goals but also foster a sense of belonging, purpose, and ecological connection among learners who may not otherwise see themselves reflected in climate narratives.

The report calls for:

  • A national bank of ALN-specific CCSE resources
  • Dedicated CCSE networks for ALN educators
  • Sustainability embedded across all Areas of Learning and Experience (AoLEs)
  • Easier access to ALN-friendly school trips and experiential learning.

These recommendations align with our Strand’s goals to support practitioner-led workshops and collaborative research that foreground inclusive climate pedagogies.

As Wales moves toward its net-zero targets, and as the curriculum for Wales embeds sustainability across all AoLEs, greater emphasis needs to be made to ensure that no learner is left behind. This report offers a roadmap for doing just that in Wales and beyond -and we encourage colleagues across education, policy, and research to engage with its findings. 

Crafting change: How craft is empowering children for a sustainable future

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By Dr Verity Jones

In the face of escalating ecological and social crises, education must evolve to equip the next generation with the tools to imagine and enact a more sustainable and just world. In our new paper published in the International Journal of Social Pedagogy, we explore how eco-craftivism – the fusion of ecological awareness and craft-based activism- can serve as a powerful pedagogical tool in primary education.

Conducted with 120 pupils aged 8 to 9 in two UK primary schools, our research investigates how creative, hands-on learning can foster eco-social pedagogy (ESP). ESP expands traditional social pedagogy by integrating ecological consciousness with social justice, emphasizing the interconnectedness of people, planet, and the material world.

We call to for a de-bordering of solidarities: to move beyond human-to-human empathy and include solidarity with the environment and non-human “things.” This form of solidarity, with human-made objects, is crucial in cultivating sustainable behaviours. Craft and craftivism are powerful tools for building creative relationships with things in ways that build solidarities with those things, but also serve as gateways to holistic solidarities with the environment and human others. By engaging with recycled materials like copper wire, cardboard, and old socks, we explore how pupils developed material literacies – an understanding of the origins, value, and lifecycle of everyday items. This awareness, in turn, sparked deeper ecological and social insights.

The project’s workshops – where children crafted bracelets, puzzles, and sock puppets – were more than just craft lessons. They were immersive experiences that connected students emotionally and intellectually to the climate crisis. Pupils expressed joy in creating, pride in reusing materials, and a newfound sense of agency. One student reflected:

“It’s like doing something for the planet but also doing something that you can use.”

This dual purpose – personal enjoyment and environmental impact – embodies the essence of eco-craftivism.

Teachers, too, reported a shift in perspective. Inspired by the workshops, they reconsidered their own classroom practices, opting to use more sustainable materials and integrate environmental storytelling into lessons. The study highlights how craft-making can transform both teaching and learning, making abstract issues like climate change tangible and emotionally resonant.

Importantly, the research also addresses the emotional toll of climate education. Many children initially expressed fear and helplessness. However, through creative engagement, these emotions often shifted toward hope and empowerment. Crafting became a medium for emotional expression and resilience, helping students process complex feelings in a constructive way.

This study is a vital contribution to the growing field of climate education. It demonstrates that eco-craftivism is not just about making things – it’s about making meaning. By fostering solidarity with people, nature, and objects, it cultivates a holistic understanding of sustainability that is both intellectually rigorous and emotionally grounded.

As we seek innovative ways to prepare young learners for the challenges ahead, this research offers a compelling model. Eco-craftivism shows that with the right tools – scissors, thread, and a bit of imagination – children can begin to stitch together a better future.

The full reference of this new article is:

Mulholland, J., Jones, V., Pawson, C. and Harrison, L. (2025). De-bordering solidarities: using eco-craftivism as an eco-social pedagogy in primary education. International Journal of Social Pedagogy, 14(1): 8.
DOI: https://doi.org/10.14324/111.444.ijsp.2025.v14.x.008.

Insights into the Learning to Care in the Food System article

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By Dr Verity Jones (UWE Bristol) and Dr Chris Bear (Cardiff University)

We are pleased to announce the publication of our article, Learning to Care in the Food System: Education for Sustainable Development resources, food education and the farming of animals for food, in Environmental Education Research. This sees the first review of the place of animals in food education resources for 5-11 year olds, making an important contribution to research relating to the nature and role of learning resources for education for sustainable development.

Food politics and animal welfare have recently hit the headlines as the US and UK administrations begin to explore new agreements with regard imported/exported meats. Throughout these discussions, UK representatives have been clear that any imported meat must adhere to strict food and farming standards – for example, imports of hormone-treated beef will not be permitted. This practice was banned in the UK in 1989, along with the rest of the EU, after studies suggested it could pose potential risks to human health and animal welfare. Issues of animal welfare are central to our food system and geopolitics and, we would argue, critical for inclusion within education in every phase.

In our article, we explore 117 resources aimed at ages 5–11 olds, and reflect on the implications of these and how future resources might be designed to prompt not only critical reflection on the food system but more meaningful actions and engagement amongst learners regarding care of animals farmed for food.

Key findings

We found that food education resources focussed on animals for food include very limited discussion on the welfare of farmed animals. Similarly, there are few resources that explore the link between livestock farming, climate change and sustainability – a critical lens through which food production should be framed if we are to develop agile, resilient and adaptable food systems.

Overall, we note that resources often lack depth in promoting a more-than-human ethic of care, focusing more on human-centric perspectives. We argue that there is a need for resources that extend beyond healthy food behaviours to encompass critical thinking about sustainability and ethical questions around the place of nonhuman animals in the food system. Drawing health, sustainability and animal welfare together in educational resources is a key step towards addressing the complexities of the food system and the role of animals within it.

We call for:

1. Curriculum Development

  • Inclusion of Animal Welfare: integration of animal welfare topics into the curriculum in order to foster a more holistic understanding of the food system.
  • Sustainability Education: Highlight the connections between livestock farming, climate change, and sustainability in order to support learners navigate environmental impacts of food production.

2. Resource Creation

  • Ethically Inclusive Materials: Develop resources that promote a more-than-human ethics of care to help learners appreciate the ethical dimensions of farming and food consumption.
  • Critical Thinking: Develop materials that encourage critical thinking about the ethical treatment of animals so to lead to more informed and compassionate future generations.

3. Teacher Training

  • Awareness: Train educators to address food systems topics sensitively and knowledgeably in order to enhance the effectiveness of teaching about the food system.
  • Interdisciplinary Approaches: Encouraging interdisciplinary pedagogies that combine science, ethics, and environmental issues to provide a more comprehensive educational experience.

4. Student Engagement

  • Active Participation: Engage learners in discussions and activities related to food ethics and sustainability to foster a sense of responsibility and care for the environment.

We believe that resources informed by the food system, sustainability and animal welfare have the potential to inform, develop greater empathy, and an environmentally conscious generation, better equipped to tackle the challenges of sustainable food production and ethical consumption.

To find out more, contact Verity (verity6.jones@uwe.ac.uk).

Moral Fibres: Dr Verity Jones brings fast fashion into focus at The Big Retreat Festival 2025

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By Dr Verity Jones

In “Moral Fibres,” festival goers are invited to take a closer look at the clothes they wear every day. Through a blend of creative practice and academic insight, I guide attendees on a journey through their wardrobes – unpacking the hidden stories behind the garments we often take for granted. From the cotton fields of China and the US to the garment factories of Bangladesh, I explore how the fashion industry is deeply entangled with issues of social exploitation and environmental degradation.

Not wanting to just lecture – the session will be a hands-on, reflective experience. As festival-goers soak in the natural beauty of Pembrokeshire, they’ll also be invited to reflect on how their personal choices connect to global systems. Participants will be encouraged to think critically about their own clothing choices: Where did these clothes come from? Who made them? What resources were used? And what happens when we throw them away? I’ll be offering practical strategies for making more ethical and sustainable fashion decisions. Whether it’s choosing natural fibres, supporting local makers, repairing rather than replacing, or embracing second-hand, upcycled or vintage fashion, attendees will leave with a toolkit of ideas to help them buy less, choose well, and make it last.

This session is especially timely. The fashion industry is responsible for around 10% of global carbon emissions and is the second-largest consumer of water worldwide. It also generates millions of tonnes of textile waste each year, much of which ends up in landfills or incinerators. Meanwhile, garment workers—many of whom are women and children- often face unsafe conditions and unfair wages. Most importantly our research has shown that fast fashion is the least understood term within climate and sustainable lingo and something we need to address (see full article: Young people, climate change and fast fashion futures).

“Moral Fibres” is more than a workshop; it’s a call to action. I believe that education is key to change, and by helping people understand the true cost of their clothing, I hope to inspire a shift toward more conscious consumption.

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