We have spoken to several Team Entrepreneurship students and recent graduates who own start-up businesses about their experiences during the coronavirus pandemic. This case study is from Anton Bailey, founder of Invicta Audio.
I have always had a passion for learning by doing rather than learning through academic studying, and team entrepreneurship gave me the chance to do that whilst gaining a degree at the same time. I’m currently a 2nd year student at UWE Bristol.
My business is called Invicta Audio, previously Invicta prior to Covid–19. I set up Invicta in March 2019 as an events company as I had a huge passion for events and Bristol nightlife. I was also an aspiring DJ trying to find my way into the highly competitive music scene, working for Blue Mountain club and Lakota on several projects. This helped the brand to gain a more regular and loyal following. We also put together a fresher’s event at Blue Mountain club with another member of the team entrepreneurship course. The event was a huge success and was amazing for both of our brands, helping us to grow within the Bristol music industry.
The impact COVID-19 has had on how I run my business
Before lockdown, I had been organising a mental health fundraiser event and also another show for the end of summer. Unfortunately, both events have been cancelled due to covid-19, which was a bit of a knock down. However, I then had the idea of starting a label as it had been something I had thought about before. I decided to diversify my business into Invicta Audio, making it a label and events company.
I came up with the idea of doing a massive launch project and with free time at hand it gave me the chance to sort everything out. I hired one of my close friends, a label manager, to help me out with the launch. I came up with idea of the launch LP, which is a 19 track LP where you download the tracks for free and in return the downloader subscribes to our social media channels and SoundCloud.
I used my social media marketing skills learnt from running events to promote this launch LP. It ended up doing so much better than I could’ve ever imagined. We gained over 1.5k SoundCloud followers in under a month and are currently at 1.7k followers and it’s growing every day.
We have now managed to create a platform where we can sell music to our followers and when events come back we now have a wider consumer base to sell our events to. We are now releasing music frequently on our SoundCloud and I’m currently working on new projects to help grow our business even further and will hopefully be able to throw a huge event for our new consumers after lockdown is fully lifted.
What I’ve learnt
During this time, I have learnt so much! I have learnt about how to run a label and what goes into the release of music behind the scenes that you never would’ve realised before. I have also developed my skills with social media marketing and will definitely be using those skills with my events when they’re back on. I have also learnt that just because we are in lockdown it doesn’t mean your business has to stop or you can’t start a new venture which isn’t affected by covid-19.
If it hadn’t been for covid-19, I probably wouldn’t have started this label as I didn’t have the time, and my brand definitely wouldn’t have grown the way it did. I know it’s very cliché, but I have learnt not to keep all my eggs in one basket!
How I’m feeling about the future of our business
I am feeling very positive about the future of Invicta Audio – the launch LP was just the start of many projects. I also want to further expand the business into a booking agency – keep your eyes open! I’m hoping we can continue to provide quality music and events for all of our consumers and I will do my very best to make this happen alongside finishing my degree. My dream one day is to be involved with putting on a festival.
Check out the Invicta Audio SoundCloud.