City Council to use UWE Bristol student ideas for city’s Sugar Smart campaign

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Bristol City Council is to use digital marketing plans submitted by final year marketing students at UWE Bristol as part of Sustain’s Sugar Smart campaign. The students with the best pitches attended a ceremony at Bristol Business School this month, where mayor Marvin Rees announced the winner.

Every year, UWE Bristol marketing undergraduates studying the digital marketing module are assessed on their ability to pitch a digital marketing proposal in response to a live brief. The University works with the council, which provides the brief based on a campaign it is working on.

Sugar Smart is a national campaign to raise awareness about health risks associated with consuming too much sugar. In Bristol, the city council works with Sustain (an organisation that campaigns to improve food and farming), and other partners including UWE Bristol, to help people understand how much sugar is in their food and drinks.

Tom Bowden-Green, Senior Lecturer in Marketing, said: “This has been a really successful collaboration, allowing students to put their digital knowledge to practical use and in turn helping to promote an important campaign. I’m delighted that the mayor was able to join us to congratulate the group. At Bristol Business School we’re developing a strong reputation for our expertise in digital marketing, and this is another example of our ability to help students develop real-world skills through practice-based teaching.”

This year the council asked for student input on ideas for promoting the sugar smart campaign to Bristol residents aged 18-25. With a budget of £2,000, the 260 participating students were tasked with finding ways of attracting audiences by using channels such as social media, online search, and advertising. They then had to use creative content to convince this audience to reduce sugar intake.

Students submitted their proposals through a 20-minute individual video ‘pitch’, in which they explained and demonstrated their ideas. Those with the best grades were then shared with the council.

The city now intends to use the best ideas from the students’ proposals in its ongoing marketing of Sugar Smart. During the ceremony, Marvin Rees celebrated their efforts and announced Amy Brown (pictured) as the undergraduate who achieved the highest mark on the project.

Chartered Institute of Marketing: What next? Your Personal Career Plan Conference

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On Wednesday 31 January, the Chartered Institute of Marketing hosted their “Personal Career Plan Conference” at the Bristol Business School.

The 3rd annual conference was aimed at new and experienced marketers.

The conference aimed to help marketers take the right step to land their dream job and plan their career in Marketing.

Speakers included Clare Kemsley, Managing Director UK and Ireland for Hays Marketing, Sales and Retail. Clare presented Hays Recruitment’s latest research findings. The research explored the priorities of over 13,650 professionals from a broad range of professions.

Following Clare was Artist and Blogger Swarez who shared tips on how to build a personal brand. Swarez helped the attendees understand the importance of a personal brand.

Swarez was followed by Kiran Kapur, CEO of Cambridge Marketing College. Kiran shared the importance of establishing a personal and professional vision.

After a cream tea, the three speakers hosted workshops for the delegates. The workshops gave attendees the opportunity to spend time with the speakers and ask any questions they may have had.