“Course Connect can make your learning fit for a future you want. Build your employability, meet good people, and learn about yourself in the process.” – Rob Sheffield, Bluegreen Learning.
What is Course Connect?
Course Connect Partnerships help bridge the gap between academia and industry and contribute to the practice focus of our programmes. Businesses can partner with us to co-create knowledge and help educate our students by supporting a module on a taught programme for two years.
You can contribute through live case studies, guest lectures, co-designing the curriculum mentoring or sponsoring students and student competitions, and providing internships or placements.
What Bluegreen Learning brings to Course Connect
Bluegreen Learning is a
Bristol-based workplace learning business that helps organisations grow
organically, through building their creativity, innovation, marketing and
leadership capabilities. Their interest is in people and learning, working
closely with the education, healthcare, energy and professional services
sectors. Bluegreen Learning provides the tools for organisations in these
sectors to thrive and survive through the significant changes they need to
The current connection
Over the past 20 years Bluegreen Learning have been involved with UWE Bristol, across faculties, as tutors and students, and clearly have a great understanding of UWE Bristol programmes. They bring a wealth of experience in working with organisations through Europe, the US and Asia, and of launching marketing, creativity, innovation and leadership offerings to different markets.
Currently, they are helping with the Managing Creativity and Innovation in Marketing module, which is being developed for UWE Bristol Marketing students, and starts in 2021.
this Course Connect partnership works
Course Connect brings together organisations who are working with demanding customers, and learners who want to know the realities of the workplace. With the whole area of design, creativity and innovation growing so fast, there are skills that organisations want in their value chain and Bluegreen Learning enjoys helping people learn them. As a Course Connect partner Bluegreen Learning likes helping learners connect the academic with the practical. Students say they make learning fun, relevant and personal.
If you would like to find out more about Course Connect or would like to become a partner, please email firstname.lastname@example.org.
Isabelle Peters, former UWE Bristol Marketing and Communications student has written a guest blog with her advice for current students looking to get into a Marketing role after University.
There comes a time when all good things must come to an end, and that includes school and then University.
Most people leave
school and go straight to University without actually being exposed to all
their options and end up regretting their course and being stuck with a degree
in something useless and not knowing what to do.
happened to me.
I was just about to
head to Manchester to study History when I stopped and asked myself: what do I
need this degree for? I took two years out to figure it out
and landed on a Marketing & Communications course at UWE instead (best
decision ever by the way).
I studied (and
partied) hard for three years to get my degree, and then the realisation kicked
in that I had to find a job, and that it should be in the field I’ve spent a
lot of time and money on during University. It should be easy right? You study
for your degree, and now it’s your time to shine and get your dream job and salary
and begin your life…
Well, sadly no.
Getting a job is
very difficult, and I wasn’t enlightened about how hard it would be, nor did I
listen. I must have applied for over 60 jobs before I even started to get
interviews, and my experience still wasn’t enough. This is an essential piece
of information that I HAVE to express to current students: if you don’t have
actual real-world experience in your desired industry, good luck trying to find
a job because it will be hard.
If you are serious
about a career in Marketing, PR, Comms, Journalism or anything related, I would
100% suggest doing a placement year or at least a few weeks unpaid work
experience here and there during holidays. I’ve found the best way to approach
this type of work experience is to build a solid LinkedIn page, do some
research and connect with the MD/CEO of the company expressing your interest in
working unpaid/work experience.
If you need
assistance with finding a workplace/work experience, Moxie
& Mettle offer a unique Graduate Plus scheme for entry-level graduates and current
students. They aim signpost candidates to their clients who are looking for
students or graduates to fulfil a work placement and hopefully help more people
My second piece of
advice is to familiarise yourself with extra marketing blogs and materials on
the internet – all posted at the bottom. A big part of marketing is
understanding the current market, keeping on top of changes and understanding
constant developments. Not only will this increase your knowledge, but it will
accustom you to the language of marketing and develop your copywriting
This brings me on
to my third piece of advice. Copywriting is at the heart of what you do. (When
I first started at Moxie & Mettle, I didn’t even really know what this
meant, and I actually had to Google it discretely). It is the activity or
occupation of writing the text of advertisements or publicity material. It
comes in all shapes and sizes from a blog to a post on social media! Usually,
we’re taught to write academically for essays and reports, while in the real
world, we should be writing in a style that’s accessible for our target
audience. Meaning it should probably be more colloquial, simpler and ENGAGING.
Marketing is moving
away from theory-heavy academia and newspapers to digital platforms, which
means our consumer is changing the way they take in information.
Blogging is a big
part of content marketing; it promotes and raises brand awareness. I know
blogging can’t necessarily be taught, but practise helps, and the process of
understanding different audiences can be tricky. I struggled a lot when I first
started writing blogs for Moxie & Mettle, I was unsure how to lay it out,
and the tone was all wrong. My advice is to read a lot of these style blogs and
practise writing whenever you can.
Finally, my last
piece of advice is to try and build your confidence up as much as you can.
University can’t teach you to be a people person but testing yourself by
joining clubs and societies can!
I’m a firm believer
in the ‘people hire people’ concept, which pretty much suggests if you leave a
great impression you will be remembered. A significant part of my job is
attending any slightly relevant events to act as a brand ambassador for my
company; this helps us generate leads and meet new clients.
I have currently
been working for Moxie & Mettle for almost a year, and honestly, I have
learnt so much about marketing and myself; what I’m good at and what I can
improve on; but weirdly enough what marketing really is.
Students in Bristol are being reminded to register to vote by a campaign inspired by fellow undergraduates.
A voter registration campaign designed by Bristol City Council has been launched with the help of digital marketing undergraduates studying at UWE Bristol in the Bristol Business School. The campaign reminds new and returning students to register to vote at their new address.
Yvonne Dawes, Head of Statutory Registration at Bristol City Council said “Lots of students don’t know that they can register to vote in both their home town and also the place where they study. Registration is very quick and easy yet some students, when they decide where to use their vote, realise too late that they are not registered in that location.”
Around 200 third year students took part in an exercise to design a register to vote campaign, adding their creativity and ideas into the planning of the campaign.
Yvonne continued: “It’s been so valuable to work with students on this campaign, and receive the insight and recommendations from young people studying marketing. There are over 50,000 students in Bristol which is 11% of Bristol’s population. We want students to know their vote will make a difference and feel engaged with local democracy.”
Tom Bowden Green, Senior Lecturer in Marketing at UWE said “This is the third year we’ve worked with Bristol City Council on ‘live’ projects. For me, it’s really valuable for my students to experience working on realistic campaigns as it’s great work experience. I was particularly pleased to work on a voter registration campaign as I think it’s so important for young people to be engaging in politics.”
It is important that young people and students in Bristol, especially students who have moved house, register to vote by midnight on 26 November if they want to vote in the upcoming General Election.
Following the General Election in December, major local elections will take place in Bristol in May where the Mayor, 70 local councillors, as well as the region’s Police and Crime Commissioner will be elected. Anyone wanting to take part in these elections will need to make sure they’re on the electoral register.
Bristol City Council is to use digital marketing plans submitted by final year marketing students at UWE Bristol as part of Sustain’s Sugar Smart campaign. The students with the best pitches attended a ceremony at Bristol Business School this month, where mayor Marvin Rees announced the winner.
Every year, UWE Bristol marketing undergraduates studying the digital marketing module are assessed on their ability to pitch a digital marketing proposal in response to a live brief. The University works with the council, which provides the brief based on a campaign it is working on.
Sugar Smart is a national campaign to raise awareness about health risks associated with consuming too much sugar. In Bristol, the city council works with Sustain (an organisation that campaigns to improve food and farming), and other partners including UWE Bristol, to help people understand how much sugar is in their food and drinks.
Tom Bowden-Green, Senior Lecturer in Marketing, said: “This has been a really successful collaboration, allowing students to put their digital knowledge to practical use and in turn helping to promote an important campaign. I’m delighted that the mayor was able to join us to congratulate the group. At Bristol Business School we’re developing a strong reputation for our expertise in digital marketing, and this is another example of our ability to help students develop real-world skills through practice-based teaching.”
This year the council asked for student input on ideas for promoting the sugar smart campaign to Bristol residents aged 18-25. With a budget of £2,000, the 260 participating students were tasked with finding ways of attracting audiences by using channels such as social media, online search, and advertising. They then had to use creative content to convince this audience to reduce sugar intake.
Students submitted their proposals through a 20-minute individual video ‘pitch’, in which they explained and demonstrated their ideas. Those with the best grades were then shared with the council.
The city now intends to use the best ideas from the students’ proposals in its ongoing marketing of Sugar Smart. During the ceremony, Marvin Rees celebrated their efforts and announced Amy Brown (pictured) as the undergraduate who achieved the highest mark on the project.
On Wednesday 31 January, the Chartered Institute of Marketing hosted their “Personal Career Plan Conference” at the Bristol Business School.
The 3rd annual conference was aimed at new and experienced marketers.
The conference aimed to help marketers take the right step to land their dream job and plan their career in Marketing.
Speakers included Clare Kemsley, Managing Director UK and Ireland for Hays Marketing, Sales and Retail. Clare presented Hays Recruitment’s latest research findings. The research explored the priorities of over 13,650 professionals from a broad range of professions.
Following Clare was Artist and Blogger Swarez who shared tips on how to build a personal brand. Swarez helped the attendees understand the importance of a personal brand.
Swarez was followed by Kiran Kapur, CEO of Cambridge Marketing College. Kiran shared the importance of establishing a personal and professional vision.
After a cream tea, the three speakers hosted workshops for the delegates. The workshops gave attendees the opportunity to spend time with the speakers and ask any questions they may have had.