Five ways to up your exam game

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Exam season is just around the corner and we know that this can be a stressful time, so we have gathered our top tips from some of our Business and Law academics to give you a head start in acing your upcoming exams.

Read the question, answer the question

Lucy Rees (Associate Head of Department, Law)

It might sound obvious, but it’s really important that you carefully read the whole question thoroughly and actually answer the question. Take time to identify the key words – if it asks you to define, you get marks for defining, if you are asked to provide examples that means you will get marks for your examples. Only write what is relevant and required in the question.

Remaster the art of pen to paper

Hilary Drew (Associate Head of Department for Partnerships and Senior Lecturer in Human Resource Management)

How much time do we actually spend writing these days? Writing with a pen on paper, for two and a half hours, even the thought of it is enough to make your wrists ache! When doing your revision, actually write up your notes by hand instead of typing them. Buy a fancy notebook, some highlighters, and a new pen or two! By writing your revision notes longhand, not only will you be training your arm for the exam marathon, but also engaging with your learning at a deeper level. It helps you to absorb the information you need to learn, making it easier to recall it in the exam room.

Make it easy for the person marking it

Osman Yukselturk (Associate Head of Department, Accounting and Finance)

Sometimes presentation can be as important as calculation and arriving at the result. Remember that somebody will be marking your paper, so present your work in a clear and understandable way that makes it easy for them to see how you got to the answer. Having a look at the mark allocation might give you a hint about how detailed your answer should be and how much time you should spend on it.

Prepare for the exam, not just the content

Marcus Keppel-Palmer (Senior Lecturer, Law)

Answering an exam is a skill, the same as any other skill or assessment. You get better at sport or piano by practising, and it’s the same with essays and exams. The more you practice writing out answers in full – adhering to time limits, word limits and structures – the easier it is under the extra pressure of the exam setting. If the first time you write an answer out is actually in the exam, you are trying to master a new skill under stressful circumstances. Write out your answers in full and within the time limit, then read them back. It’s amazing how you will see an improvement.

Read the entire exam paper

Yvette Morey (Associate Head of Programmes, Marketing, Events and Tourism)

Don’t dive straight in, take some time to read the entire exam paper first. Take in the scope of the paper and questions, and start thinking about what is being asked of you. By doing this, your brain will start doing some of the processing for you. Use some paper to do a rough plan of each answer – it’ll help you remember, save you time when you come to later questions, and break the paper down into smaller, more manageable chunks.

UWE Alumni Spotlight: Bristol Sport’s Growing UWE Alumni Contingent

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We caught up with some former UWE Bristol Faculty of Business and Law students who are operating within key roles at Bristol Sport – the organisation that encompasses Bristol City Football Club, Bristol Bears Rugby and Bristol Flyers Basketball, housed at Ashton Gate Stadium.

These alumni share how their UWE journey and experiences prepared them for their careers in the sport industry.

Jess Berry headshot

Name and role

Jess Berry, Head of Retail and Wholesale

UWE course studied

Business Studies

Current job role and responsibilities

“My role at Bristol Sport spans across the retail and wholesale departments for the group as a whole. The depth of my role means I can do be doing anything on a day to day basis, such as working with manufacturers to develop playing kits for rugby, football or basketball, to agreeing terms with couriers delivering our product, or attending photoshoots with players to get content for launches.

Retail is a very varied industry, but sports retail can often be hard as it can be affected by a lot of external factors, particularly on field performance. Having said that, there is a lot of scope for creativity within the job, bringing out new and exciting products to share with an engaged base of fans.

Broadly speaking my role consists of the strategy management of the retail department, ensuring revenue and profit targets are met, buying, overseeing both the bricks and mortar store as well as driving our e-commerce business. I also manage our wholesale department, which I am looking to develop over the next few years.”

How my UWE experience helped

“My course was a 4-year sandwich degree, in which I spent a year working as a recruitment consultant. I enjoyed the job, and although I didn’t feel like that industry was what I wanted to pursue, it gave me invaluable skills in how to work within a corporate environment. The sales training in particular meant I learnt key negotiation skills, and how to build lasting relationships, both of which help now with my buying, and with working with manufacturers.”

Steve Devereux headshot

Name and role

Steve Devereux, Commercial Manager – Bristol Flyers Basketball

UWE course studied

Business with Marketing

Current job role and responsibilities

“Managing, implementing and coordinating the day-to-day commercial and operational activities of Bristol Flyers Basketball Club.

My main areas of focus include:
Partnership management and activation; Commercial strategy; Commercial services co-ordination (ticketing, media, communications, retail, marketing etc.); Gameday management and delivery. Flyers are set to move to a new purpose built circa 3,000 capacity venue in the next few years (Ashton Gate Sports & Convention Centre), so I am currently focused on helping to build the commercial foundations to make this a successful transition.”

How my UWE experience helped

“Studying Business and Marketing at UWE provided knowledge and understanding of core concepts that underpin many of the activities undertaken as part of my role. However, it was my extra-curricular UWE activities that benefited me the most, specifically being president of the UWE Basketball society. This role gave me responsibility and a project relevant to my degree and future career path. We were given a budget, targets, the ability to create roles and the creative freedom to rebrand and raise the profile of the club digitally. Running this society was like running a small business and also led me to make the connections that helped me gain the job I have today.”

Rob Shotton headshot

Name and role

Rob Shotton, Commercial Account Executive/Partnership Activation Team

UWE course studied

Business and Management

Current job role and responsibilities

“At Bristol Sport, I work within the sponsorship activation team, where I ensure that all sponsors’ contractual obligations are met whilst always looking to go above and beyond the client expectation. Furthermore, I account manage over 25 main sponsors across the Bristol Sport group including national and international clients. I also work very closely with Premiership Rugby, the English Football League and their respective partners.

I work matchdays at Ashton Gate, welcoming match sponsors and ensuring that the commercial activities run smoothly. I am also responsible for ensuring that matchday assets such as the perimeter LED advertising are playing the correct content.

At Bristol Sport, we are very dedicated to changing lives through sport and inspiring the community with sporting success. To see sponsors and fans alike become engaged and passionate when it comes to sport is fantastic!”

How my UWE experience helped

“The ability to combine my University degree with a sandwich placement year was very beneficial for understanding the industry that I wanted to forge a career in. During my third year of Uni’, I secured a placement at Macclesfield Town Football Club where I worked in all departments, specifically within Commercial, Events, Media and Marketing and I was responsible for the transition of kit supplier, moving from Carbrini to Umbro. With the knowledge and business know-how gained at UWE, I was able to transfer these skills into getting the most out of my placement year.

In my final year, I was given the freedom to merge my studies with writing a dissertation on my chosen topic – Sponsorship in Sport and How it Benefits Both Parties. This is something that then helped me to understand the commercial world of sport in further detail before applying for jobs in that particular sector.”

Tom Kent headshot

Name and role

Tom Kent, Marketing Assistant

UWE course studied

Business Management with Marketing

Current job role and responsibilities

“Setting up campaign promotions including social media advertising and other paid advertising for product areas including ticketing, membership retail and hospitality. I also build and send weekly email campaigns across all the business areas (Bristol City, Bristol Bears, Bristol Flyers etc). I liaise with the internal design team & external printers to obtain departmental requirements and manage print deadlines.”

How my UWE experience helped

“My time at UWE helped me to understand the theory behind the practical requirements of my current job role. During my time at UWE, I was able to learn and understand the different areas of marketing, which I have since been able to put in to practice. This knowledge has proven to be crucial in my current job role. As well as the theoretical side of my studies in my third year at UWE I also partook in a placement year where I worked at a Bristol-based Marketing company. This year in industry was crucial for my professional development and is something I would highly recommend.”

Bristol Business School awarded the Small Business Charter

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We are proud to announce that we have successfully completed a reassessment and will continue to hold the Small Business Charter Award until 2024.

In December 2020, Bristol Business School underwent a two-day reassessment to renew the Small Business Charter. The Small Business Charter Award provides recognition to business schools that play an effective role in supporting small businesses, local economies, and student entrepreneurship. 33 UK business schools hold the Small Business Charter Award.

The award applies to the Bristol Business School but recognises activity across UWE Bristol. Our success is a testament to the volume and quality of work that staff undertake within our programmes, to our research and knowledge exchange culture, and to the energy and creativity of our students. Above all, the award represents excellent team working across departments, between faculties, and with colleagues in all parts of the university.

“We are delighted these business schools have again demonstrated the incredibly valuable contributions they make to small businesses and their local economies. The work that they do to help businesses grow and to support students into entrepreneurship has lasting impacts in their regional economies. Having business schools like these on the doorstep of local businesses is fantastic for our recovery, regionally and nationally. Following the announcement that the nationwide Help to Grow: Management programme will be delivered through business schools accredited by the Small Business Charter, we are pleased that these four business schools will continue to be a part of the SBC.’’

Anne Kiem OBE, Executive Director of the Small Business Charter and Chief Executive of the Chartered Association of Business Schools


“I am delighted that Bristol Business School has once again been awarded the Small Business Charter, and we look forward to further deepening our relationships with other SBC schools as well as with our student, public sector and SME stakeholders. The award reflects the investment we have made over the past 5 years in enterprise education, support for businesses, and engagement with our regional, national and international networks. As we implement our UWE Bristol Strategy 2030, our focus is ever more on encouraging enterprise and supporting the SME ecology through pro-bono advice clinics, business hatcheries, programmes of professional development, funding schemes or student engagement with businesses. The SBC is a mark of the quality of our activities and an indicator of our aspirations to grow further.

Ray McDowell, Interim Dean of the Faculty of Business and Law, UWE Bristol Business School

Read more about the Small Business Charter Award.

New Leadership Academy launched with Paradigm Norton

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UWE Bristol are working with employee owned and multi award winning financial planning firm Paradigm Norton to launch a ‘Leadership Academy’.

Designed to strategically invest in the leaders of the future, the Academy will see participants study modules in self-leadership, personal vision, succession, sustainability and legacy and conflict and confrontation. With a maximum of eight Paradigm Norton employees per academic year, the course demonstrates how the firm are investing in the future of their team and the wider business.   

Exclusively available to members of the Paradigm Norton team, the course will focus on management and leadership skills and spans across the normal academic year.

Those who complete the course will receive an accredited level seven certificate of leadership and management from UWE Bristol, as well as credits towards completing a further two years to achieve an MBA at the university.

Barry Horner, CEO of Paradigm Norton, said: “We have launched the Leadership Academy with UWE as a result of a desire to equip the future leaders of the business to lead with excellence. As an employee owned business, we wish to ensure that our ‘Partners’ have the required leadership skills that they need to help us grow and build the business over the coming decade. We have big ambitions and we will need leaders who can drive through change and help us stay current and relevant.”

Lynda Williams, Associate Director at UWE’s Bristol Business School and Bristol Law School, said; “Working in tandem with Paradigm Norton to bring this course to life has been fantastic, to be able to offer their team a sophisticated learning environment and a chance to build on their leadership skills is very exciting.”

Recently, Paradigm Norton was named the 22nd in the Top 100 Financial Adviser list by The Financial Times. The list provides a snapshot of the very best financial advice firms working in the UK today.

UWE Bristol launches Spring Bristol Distinguished Address Series

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The successful Bristol Distinguished Address Series is back for 2020. This series of free public lectures brings top-level business leaders to Bristol and has seen a wide array of inspiring talks since its launch. The talks provide a unique opportunity to hear about the challenges, issues and decisions being made at the highest level of strategic leadership.

UWE Bristol have announced the Spring dates for the Bristol Distinguished Address series that are held at Bristol Business School, with talks from five innovative leaders.

Upcoming Bristol Lectures

Bankers must become Eco-warriors – Dr Bevis Watts, Chief Executive, Triodos Bank UK

29 January 2020

Could banks serve the needs of society better? Are they undermining our long-term ability to sustain ourselves by not actively seeking to address the climate emergency, inequality and societal needs?

Perhaps the first and only environmentalist to lead a UK bank, Dr Bevis Watts puts forward the case that much of the financial sector is undermining efforts to tackle these issues. In fact, the UK’s current banking system holds the potential, through adaptation, to be a catalyst for a sustainable future.

For 25 years in the UK, Triodos Bank has demonstrated a model of sustainable banking that uses the intermediary power of finance to benefit people and the planet. They are also 100% transparent about who they lend to – focusing only on organisations that deliver positive environmental, social or cultural change. With the right values, banks can be a force for good and affect real positive systemic change in society.

What does internationalisation mean in C21st for global corporations? – Katherine Bennett CBE, Senior Vice President, Airbus & Chair, Western Gateway

12 February 2020

Katherine will deliver a lecture on Airbus’ approach to internationalisation. She will touch on internationalisation versus the role of continents from an economic perspective; she will provide a summary of current issues and ambitions within Airbus; she will reflect on the Brexit debate and finally, in light of her new role as Chair of Western Gateway, she will also reflect how a nation’s regional strategies can best be aligned to the future evolution of businesses, both large and small.

Living and moving well together – Xavier Brice, Chief Executive, Sustrans

26 February 2020

Transport shapes our relationship with each other and with our environment. It enables people, goods and ideas to spread and flourish, but it is also the biggest contributor to climate change in the UK and has poisoned the air in our cities and towns.

The history of transport is often presented as a series of technological revolutions – canals, railways, the motor car. We stand on the cusp of another transport revolution. New technologies and business models are bringing electric vehicles, driverless cars, e-scooters, drones and air-taxis, and promising quicker, easier journeys, cleaner air and less carbon. But technology is only ever a means to an end. Xavier’s talk will explore how we need to rethink what we want from transport so that we can all live and move well together.

TV as a Force for Good – Lisa Opie, Managing Director, UK Production, BBC Studios

11 March 2020

Lisa Opie, Managing Director of BBC Studios UK Production, talks about the power of television to drive positive change locally, nationally and internationally. 

BBC Studios world-leading Natural History Unit was recently awarded the prestigious Chatham House Prize for Blue Planet II’s global impact on the issue of ocean plastics. 

Also made in Bristol, DIY SOS highlights social issues and has seen more than 20,000 volunteers give their time and complete over 16 million worth of builds over the last 20 years. 

At a time when it is hard to tell what is real or fake and when there is division and discord, content can play a key role in raising awareness of important issues, bringing communities together and changing the world for the better.

Sustainability – The Long View – Laura Marshall, CEO, Icon Films

25 March 2020

Icon Films was founded in 1990 by husband and wife team Harry and Laura Marshall. Thirty years on the company is still growing, working in a global market in a golden age of scripted and unscripted content. Based in Bristol where being different is the norm, and where disruption and innovation is in the city’s DNA, how does a company evolve to keep succeeding? Is planet content infinite – or are resources and creativity finite? Where do you go when you want to keep going and what do we need to learn from those around us?

You can find more information about the Bristol Distinguished Address Series on the UWE Bristol website. Please use #BristolLectures to discuss the events on Twitter.

Life after University and my advice to current students

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Blog written by Isabelle Peters, UWE Bristol Marketing & Communications Alumni and Marketing Executive at Moxie and Mettle.

Isabelle Peters, former UWE Bristol Marketing and Communications student has written a guest blog with her advice for current students looking to get into a Marketing role after University.

There comes a time when all good things must come to an end, and that includes school and then University. 

Most people leave school and go straight to University without actually being exposed to all their options and end up regretting their course and being stuck with a degree in something useless and not knowing what to do. 

That nearly happened to me.

I was just about to head to Manchester to study History when I stopped and asked myself: what do I need this degree for? I took two years out to figure it out and landed on a Marketing & Communications course at UWE instead (best decision ever by the way).

I studied (and partied) hard for three years to get my degree, and then the realisation kicked in that I had to find a job, and that it should be in the field I’ve spent a lot of time and money on during University. It should be easy right? You study for your degree, and now it’s your time to shine and get your dream job and salary and begin your life…

Well, sadly no.

Getting a job is very difficult, and I wasn’t enlightened about how hard it would be, nor did I listen. I must have applied for over 60 jobs before I even started to get interviews, and my experience still wasn’t enough. This is an essential piece of information that I HAVE to express to current students: if you don’t have actual real-world experience in your desired industry, good luck trying to find a job because it will be hard.

If you are serious about a career in Marketing, PR, Comms, Journalism or anything related, I would 100% suggest doing a placement year or at least a few weeks unpaid work experience here and there during holidays. I’ve found the best way to approach this type of work experience is to build a solid LinkedIn page, do some research and connect with the MD/CEO of the company expressing your interest in working unpaid/work experience.

If you need assistance with finding a workplace/work experience, Moxie & Mettle offer a unique Graduate Plus scheme for entry-level graduates and current students. They aim signpost candidates to their clients who are looking for students or graduates to fulfil a work placement and hopefully help more people get opportunities. 

My second piece of advice is to familiarise yourself with extra marketing blogs and materials on the internet – all posted at the bottom. A big part of marketing is understanding the current market, keeping on top of changes and understanding constant developments. Not only will this increase your knowledge, but it will accustom you to the language of marketing and develop your copywriting skills. 

This brings me on to my third piece of advice. Copywriting is at the heart of what you do. (When I first started at Moxie & Mettle, I didn’t even really know what this meant, and I actually had to Google it discretely). It is the activity or occupation of writing the text of advertisements or publicity material. It comes in all shapes and sizes from a blog to a post on social media! Usually, we’re taught to write academically for essays and reports, while in the real world, we should be writing in a style that’s accessible for our target audience. Meaning it should probably be more colloquial, simpler and ENGAGING.

Marketing is moving away from theory-heavy academia and newspapers to digital platforms, which means our consumer is changing the way they take in information.

Blogging is a big part of content marketing; it promotes and raises brand awareness. I know blogging can’t necessarily be taught, but practise helps, and the process of understanding different audiences can be tricky. I struggled a lot when I first started writing blogs for Moxie & Mettle, I was unsure how to lay it out, and the tone was all wrong. My advice is to read a lot of these style blogs and practise writing whenever you can.

Finally, my last piece of advice is to try and build your confidence up as much as you can. University can’t teach you to be a people person but testing yourself by joining clubs and societies can! 

I’m a firm believer in the ‘people hire people’ concept, which pretty much suggests if you leave a great impression you will be remembered. A significant part of my job is attending any slightly relevant events to act as a brand ambassador for my company; this helps us generate leads and meet new clients.

I have currently been working for Moxie & Mettle for almost a year, and honestly, I have learnt so much about marketing and myself; what I’m good at and what I can improve on; but weirdly enough what marketing really is.

Future Impact Webinar: Supporting women in male-dominated industries

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You can now watch the recording of the latest of our Future Impact Webinars on the topic of supporting women in male-dominated industries.

In this webinar our main speaker is Stella Warren, Research Fellow at Bristol Leadership and Change Centre, who gave a detailed presentation around this topic and set the context behind the issues faced by women working in a male-dominated industry.

Our other two panellists are founding members of alta (an online mentoring platform to support women in aviation) Judith Milne, Specialist Aviation Executive and Ros Azouzi, Head of Careers at the Royal Aeronautical Society (RAeS).

The webinar gave way to some positive discussion about this subject and we were able to answer several audience questions live.

To view our previous webinars in the Future Impact Webinar series visit our website and to view the most recent webinar head to the recording here.

UWE Bristol Marketing undergraduates urge fellow students to register to vote

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Original source: Bristol City Council

Students in Bristol are being reminded to register to vote by a campaign inspired by fellow undergraduates.

A voter registration campaign designed by Bristol City Council has been launched with the help of digital marketing undergraduates studying at UWE Bristol in the Bristol Business School. The campaign reminds new and returning students to register to vote at their new address.

Yvonne Dawes, Head of Statutory Registration at Bristol City Council said “Lots of students don’t know that they can register to vote in both their home town and also the place where they study. Registration is very quick and easy yet some students, when they decide where to use their vote, realise too late that they are not registered in that location.”

Around 200 third year students took part in an exercise to design a register to vote campaign, adding their creativity and ideas into the planning of the campaign.

Yvonne continued: “It’s been so valuable to work with students on this campaign, and receive the insight and recommendations from young people studying marketing. There are over 50,000 students in Bristol which is 11% of Bristol’s population. We want students to know their vote will make a difference and feel engaged with local democracy.”

Tom Bowden Green, Senior Lecturer in Marketing at UWE said “This is the third year we’ve worked with Bristol City Council on ‘live’ projects. For me, it’s really valuable for my students to experience working on realistic campaigns as it’s great work experience. I was particularly pleased to work on a voter registration campaign as I think it’s so important for young people to be engaging in politics.”

It is important that young people and students in Bristol, especially students who have moved house, register to vote by midnight on 26 November if they want to vote in the upcoming General Election.

Following the General Election in December, major local elections will take place in Bristol in May where the Mayor, 70 local councillors, as well as the region’s Police and Crime Commissioner will be elected. Anyone wanting to take part in these elections will need to make sure they’re on the electoral register.

To register visit www.gov.uk/register-to-vote.

Course Connect Case Study: Lloyds Banking Group

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Thanks to Caron Ricciardi, Senior Business Development Manager, for providing a case study from Lloyds Banking Group who are partnered with our Banking and Finance module here at UWE Bristol.

What is Course Connect?

Course Connect Partnerships help bridge the gap between academia and industry and contribute to the practice focus of our programmes. Businesses can partner with us to co-create knowledge and help educate our students by supporting a module on a taught programme for two years.

You can contribute through live cases studies, guest lectures, co-designing the curriculum mentoring or sponsoring students and student competitions, and providing internships or placements.

Please give a short bio and history of your business:

‘When Lloyds Banking Group was formed in 2009, it brought together many well-known, financial-sector brands, including Lloyds, Halifax, Bank of Scotland and Scottish Widows. Our combined history stretches back more than 300 years, and encompasses a diverse range of businesses.’

How is your business getting involved with Course Connect?

‘We provide support for the banking and finance programme, complimenting the programme modules through a variety of activities, for example:

  • Interactive presentations on Robotics and Money Laundering
  • Giving new starter students an introduction to the soft skills needed in business
  • Helping 2nd and 3rd year students with mock interviews, CV feedback and assessment centres to fully prepare them for careers after graduating.’

What interested you about being a Course Connect partner?

‘We want young people to get a great start to their working life, sharing our experiences, knowledge and skills is a great way to help make that happen. This approach aligns to our Group purpose of Helping Britain Prosper.’

What is your feedback so far?

‘Personally I feel we have built a robust relationship with the lecturers and course directors / leads. This is complimented through Lloyds’ seat on the UWE Board, where in collaboration with other local businesses we help to shape the discussions for course content and direction.  As an employer, we look to add value by ensuring the courses provide a ‘true to life’ perspective for students.’

‘When talking about our relationship with UWE internally to my Lloyds colleagues, I class us as an “integral partner for the programme”.’

If you would like to find out more about Course Connect or would like to become a partner, please email bbec@uwe.ac.uk.

Bristol Business School in the top ten

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Bristol Business School has been voted as one of the top 10 business schools in the UK by over 9,000 students thanks to Student Crowd.

‘With the popularity of Business related degrees in the UK on the rise and showing no signs of slowing down, it’s more important than ever that Universities offer top class courses, facilities and career prospects’

It’s for this reason that they compiled a list of the best Business Schools in the UK as voted for by students themselves. They received a massive 9,300 unique reviews that went into forming this comprehensive list.

They say “Bristol Business School is one of the UK’s leading university business schools. Developing students in the art of leadership, collaboration and enterprise, students will be ready to start a successful career in business after graduation. With help building connections with industry professionals, Bristol Business School has a 95% employment rate.”

Votes were calculated using a number of categories from Campus and facilities to clubs and societies. Read more here.