We have spoken to several Team Entrepreneurship students and recent graduates who own start-up businesses about their experiences during the coronavirus pandemic. This case study is from Abbie Lifton, founder of Organiko.
I am young entrepreneur currently in my first year of the UWE Business (Team Entrepreneurship) Program. I am also the founder of a vibrant start-up, Organiko.
From a very young age I have always wanted to run my own business. Having joined the program in September I quickly realised this course would be my opportunity to begin creating my first business venture, Organiko.
Organiko, is a start-up currently providing high-quality, eco-friendly, organic cotton t-shirts personalised with our unique logo or leaf icon. Our future aim is to provide eco-friendly loungewear and activewear to a diverse audience. The business formed from my passion to find affordable and accessible sustainable clothing, in particular sportswear, which can biodegrade or be reused when such items are no longer needed.
The impact COVID-19 has had on how I run my business
COVID-19 has had a huge effect on Organiko and has led us to have to make dramatic changes to our business model. Initially, we were going to sell on market stalls as it was a cost effective, efficient method of selling but also, allowed for direct face-to-face feedback from our consumer. However, government restrictions meant taking such approach was not possible at this time. As a business, we have had to adapt and change and are currently in process of developing a website to enable ourselves to sell online and reach a wider market.
An advantage of COVID-19 on Organiko, is that it has allowed the launch to happen much quicker than initially expected. Being in lockdown has meant I have been able to focus on planning and completing the initial steps of development which has allowed for the launch to happen much sooner. Obviously, developing the website alone has taken longer than expected however, we do expect to launch in the next few weeks.
What I’ve learnt
Before COVID-19, my knowledge of how to develop a website and construct a successful social media page was minimal. However, this lockdown has allowed myself to begin exploring such areas and learn from the challenges I faced. Lockdown has not only enabled me to launch my business on social media but has also allowed me to understand the benefits of being able to sell online. Both are experiences which I wouldn’t have considered this early on if I had followed my initial plan.
From this experience I have discovered the importance of being able to adapt within business. This isn’t necessarily diverting completely from plan A to plan B , it’s about being able to take a different approach when things haven’t gone to plan. For Organiko, this involved turning to trade online rather than trade via market stalls. Personally, I saw this as being a diversion from the original plan rather than a dismissal of the market stall option.
The final lesson learnt, is to be resilient no matter what. Even though I am still within the early stages of development, there have been multiple occasions where by I could have given up. However, having known I have already invested money and time into this project I am not willing to give up easily. For me, it’s about failing efficiently and having tried all avenues before I give up. At the end of the day, an entrepreneur’s mistakes allow for lessons to be learnt and ultimately, the business to succeed from them. Being resilient through these failures gives the progression for both myself and others to succeed.
How I’m feeling about the future of our business
I am feeling positive about the future for Organiko. The market is expanding as consumers are becoming aware of the impact waste within the fashion industry is having on our environment. In particular, as the younger generation are becoming aware of the global issue, the need for sustainable clothing will increase. Obviously, there is a worry that consumer spending has been impacted by the current situation. However, I do believe that I have a unique product which addresses the evolving environmental issue, currently present within the media, that consumers will only want to invest in.