Benjamin Draper, Business Management with Economics graduate and William Testeil, International Business graduate, have created an app that makes it fun and simple for families to improve their wellbeing by encouraging them to exercise, eat well and stay mentally active together, and all within their own home if necessary – very pertinent in the current climate and beyond.
The app differentiates from what currently exists in 2 primary ways:
Firstly, it is the first app specifically catered to families, covering all 3 fundamental elements of wellbeing, exercise, nutrition, and mental health. Within each category is a variety of challenges and activities, appropriate for both children and parents. These range from simple workouts to more innovative challenges with different difficulty levels and time taken to complete them. This range of activities means the app can adapt to a busy family lifestyle and diverse needs. This allows families to easily implement health habits into their routine to achieve their desired health and effortlessly spend more quality time together.
Secondly, the app combines health activities with gamification through an engaging personal avatar that tracks their progress. This enables the family members to visualise the positive impact their healthier lifestyle is having on them, providing a fun and motivation experience to improve wellbeing as a family. Keeping everyone’s character healthy = keeping the family healthy! Additionally, to further motivate each family member, the app also contains a simple and engaging rewards system. Each time you successfully complete a challenge you gain a seed, collect multiple seeds in a row and you can earn a wellbeing flower! The aim is essentially to grow and collect as many wellbeing flowers as possible while enhancing your own health and happiness.
As we all know having a healthy family unit is incredibly important. When a family spends more time together and keeps a healthy routine, they tend to be much happier.
Benjamin and William say that “while there are a significant amount of health and fitness resources to help individuals, we have recognised a lack of solutions and support available to families. The current lack of solutions to this problem can result in children becoming disinterested to engage in healthy activities, and with parents having numerous responsibilities and limited time, it can be a challenge to implement essential health habits into a family routine.”
From this realisation, they believed it was time to fill this gap in the market and provide the tool families deserve to help them stay healthy and happy.
After a full year of extensive market research, they have been able to gain invaluable insights from talking directly with children and parents. “Through this customer-centric research approach, we built numerous prototypes, to test our assumptions and allow families to give us feedback to develop a compelling concept. In turn, the combination of our passion for health, helping others and our research has led us to leveraging modern technology to provide this simple and engaging mobile application with one objective in mind – help children and parents collectively achieve their desired health in a fun and convenient way.”
The app has had very encouraging feedback from both children and parents:
“This is a great idea and would have been amazing when my kids were younger. I searched for similar at the time and never found anything like this”
“I love this idea, my girl is 6 and she loves anything that may be a challenge!”
“Translating the health of the app-user into a facial expression is a great way to motivate the user to care for themselves”
“I really like the selection of challenges. Cleaning or climbing upstairs is something you do every day without realising the benefits”
“I think it is really cool to take care of your own character, and it has definitely motivated me to be healthier”
“This makes improving my health fun and not so boring sometimes!”
“Downloaded the app 15 minutes ago, we have completed something out of each category. I think the workout 1 is the most I’ve been able to happily get my 5-year-old to move during lockdown. Also the food lucky dip he has just happily eaten an apple. He’s already asking what else we can do next. Really enjoying it so far. “Yep I’m enjoying it” – George 5 years”
What was your biggest challenge?
“One of the biggest challenges so far has been funding for the project. While we are very driven individuals, we have only recently graduated university and lacked the start-up capital we needed for this amazing project. That is why we set up our Kickstarter campaign, to present our idea to the public and get people as excited about it as we are. Fortunately, the campaign got amazing support and we achieved 115% of our funding goal.”
“Another challenge we face concerns choosing features to include in the app to further its development. We want to make sure we are providing families with exactly what they need and want to achieve their wellbeing goals, so making sure the correct features are included is very important to us. While we have conducted extensive research on this, there is still room for more improvement by testing not just what features will be included but also how they are integrated to provide families with maximum value.”
How does it feel to have launched the app and secured funding?
“We were completely blown away by the community involvement in our app, as well as the belief in us and this project. Securing 115% of our funding goal was amazing and we did not take it lightly!”
“Since then, we have worked very hard to create something that truly helps families and that we would be proud of. To have all this hard work come to fruition and get the reactions we have already had from parents and children feels amazing. It is a very fulfilling feeling to see and be told by your own customers about the positive impact that we are making on their lives.”
“One of the most exciting things for us is that we are only at the very beginning of this exciting journey and we are only going to improve what we provide from here. We cannot wait to introduce the app to more and more families to help them achieve the health and happiness they have always wanted.”
What are your hopes for the future?
“Our ambition is to be the go-to, trusted platform, families can easily access to effectively improve their health in an enjoyable way. Offering a simple solution to a large problem.”
“We also hope to create partnerships with schools, as well as local gyms, to reach and positively impact tens of thousands of families on a global scale. On a personal level, we cannot wait to continue positively impacting families lives and get more people healthier and happier. At the moment we are only able to work on this part time so getting funding to enable us to have this as our full-time work would be amazing. These are our goals over the next 12 months.”
Find out more on the family wellbeing website.