Over half term, Tillie, Ellie and I represented Avon schools eco network at the youth climate communications workshop at UWE Bristol. We started the day with getting to know each other as it was a mix of young people from local groups of climate activists across Avon and Bristol. Discussion turned to what our baseline would be for what we want to achieve from the session, and what skills we could bring, from university degrees to team leadership skills. After settling in we decided that we all wanted climate action, so we went on to think about what our individual call to action would be to base our ideas off throughout the day. There were amazing ideas from adapting the UK school curriculum to having more climate awareness to creating a wider awareness of vegan lifestyle alternatives.
Next we learned about different parts of society and how their views on climate change differ. The Climate Outreach Society has helpfully gathered information from across society to create the seven segments of different people based on their values, interests, needs and beliefs. I personally found this really interesting and had never thought about breaking down audiences in this way. We then went onto focus on three segments that hold the most power and have the biggest impact when taking climate action. They are backbone conservatives, progressive activists and civic pragmatists. To communicate and portray our message to these different audiences we have to adapt and think about the way you present our message. For example, explaining the financial benefits to backbone conservatives would mean they may be more on board with your climate action plan. Role-playing different segments allowed us to ‘walk in their shoes’ and get a wider understanding of how to approach different parts of society that we might not be familiar with in day to day life.
The next activity was creating an eco house. We were given a wooden house and added post notes with ideas to adapt it to become carbon neutral such as solar panels and double glazing.
After this, we focused on different ways we could interact with varied audiences, for example, using engagement activities and interactive display. We used our call to action to create a simple prototype of an interactive and engaging activity that can be shared on social media or at climate based events. There were ideas like blind tasting meat and vegan alternatives to spark an interest in people to make small everyday choices to reduce personal carbon footprint.
After a delicious free lunch, courtesy of UWE, and a tour of the university eco garden where students grow their own food, we started back now with a focus specifically on filming short videos to portray our messages. We were given tips on how to get the right conditions such as lighting and sound for filming a high quality piece. In pairs we decided on one of our calls to action and planned a short video based around it. I used the idea of reducing single use plastic and replacing it with reusable containers. We were given 15 minutes to go around the UWE Bristol campus and film short videos. We even interviewed other students on why they were using reusable cups. At the end of the day we came together and shared our ideas and the films we had created. It was amazing to see some of the results created in such a short amount of time and really showed the possibility of creating high quality films, quickly.
Overall we really enjoyed the workshop and learned lots of new ways to communicate our own climate messages and from the surveys the UWE Bristol team gathered, 100% of people felt confident engaging with different audiences at the end of the session and we will be able to take these skills back to our individual groups . A massive thank you to all the mentors and leaders of the session for making it so engaging and we are looking forward to working with them again soon.
This training is now being rolled out to young people across the UK, with in-person workshops available for youth groups in the West of England. If you are interested in the free training, please email Sophie.firstname.lastname@example.org and follow at climate.action.hub on Instagram.
WeCount was a two-year Horizon 2020 project which aimed to quantify local road transport, produce scientific knowledge in the field of mobility and environmental pollution and co-design informed solutions for several road transport challenges. This citizen science project empowered citizens to take a leading role in the production of data, evidence and knowledge around mobility in their local areas. Five case studies across Europe were involved in WeCount: Madrid and Barcelona in Spain, Leuven in Belgium, Ljubljana in Slovenia, Dublin in Ireland and Cardiff in the UK.
The project started in December 2019 and finished in November 2021, running almost entirely during the global COVID-19 pandemic and having to adapt to restrictions and online delivery.
Citizens were given low-cost traffic sensors to install in their homes, enabling them to collect and analyse traffic data, as well as engage with key stakeholders throughout the process. The project has engaged with more than 1,000 citizens and stakeholders through workshops and other events. A total of 368 citizen scientists from WeCount case studies directly engaged with the project. An estimated 230,000 people were engaged indirectly through social media and the project website.
There was a nearly perfect split of males (51%) and females (49%) participants in the project. WeCount was able to attract a younger demographic than most citizen science projects with 29% of participants being younger than 16. This skew towards younger audiences reflects the effort of staff in reaching them when possible. WeCount reached 16 schools across Europe and engaged with 305 school children. WeCount citizens were highly educated (82% had a degree or above) which maybe a reflection of the online and digital conduct of the project due to COVID-19 restrictions.
Citizens took part in several workshops, from assembling the sensor to learn how to analyse the data. Across case studies, a total of 52 events and workshops took place, most of these were online. These events and workshops engaged a total of 843 citizens across Europe. Overall, citizens tended to enjoy the activities; 75% saw some improvement in their knowledge and almost half (48%) of citizens plan on using the data after the project ends.
By the time the project came to an end, 10% of participants had taken action and policymakers see huge added value in the project. WeCount was able to reach and sustain engagement with a broad demographics in society, with Telraam acting as a constant reminder to citizens to look at the data and stay curious about what data others in the network were capturing. The sensor is low cost and open access and is currently being refined, in response to citizens feedback to improve installation, design and accuracy. Alternatives have been explored for non-tech users such as strawberry plants, facilitated discussions looking at the data and awareness-raising roles created for citizens.
The project provided cost-effective data for local authorities, at a far greater temporal and spatial scale than what would be possible in classic traffic counting campaigns. The five WeCount case studies developed professional relationships with decision makers, which led to mutual benefits such as knowledge transfer, new contacts and access to widely subscribed communication channels.
Running a large-scale Citizen Science project during a global pandemic was a challenge but one that the WeCount team have excelled at, by very quickly changing and adapting all plans from recruiting and engaging face-to-face, to recruiting and engaging citizens largely online. More on the impact of the pandemic in delivering citizen science projects can be found here.
There is no question that the COVID-19 pandemic impacted plans to build potential relationships with some citizens, especially those from low-socioeconomic groups and intermediary organisations. Other impacts included slower deployment of sensors and reduced capacity for teams to build their own sense of community. Despite many setbacks, the case studies persisted in completing their engagement cycle. They shifted to online and did well in energising, encouraging, supporting and staying connected with citizens where possible, working collectively to co-design a truly participatory citizen science project. Clearly there is enthusiasm among some citizens to act, however some remain frustrated by what in their opinion is inadequate action from decision-makers, even after they do engage.
This evaluation shows the importance of co-designing citizen science projects with citizens so that they are engaging, enjoyable and empowering. The more a citizen enjoyed their time in the project, the more likely they are to continue working with WeCount data after the project ends, which will eventually lead to taking more action. In addition, the greater the street-level knowledge improvement the more likely a participant is to act.
If you are interested in learning more the evaluation report can be found here.
The Royal Institution Christmas Lectures are a landmark in the history of science communication. Started in 1825 by Faraday, they continue to be broadcast in the UK every year.
In this paper we explore the characteristics of the audiences for the current Christmas Lecture offerings and investigate how these engagements are perceived by their audiences. This is significant and timely since viewing habits are shifting away from traditional television and even iconic landmarks such as the Christmas Lectures have to adapt to remain relevant to old and new audiences. With today’s changing media landscape, it is important to know who is currently watching, how they are watching, and how they are perceiving the content. This cross-sectional study evaluated perceptions of live audiences, people watching at home via Twitter, and awareness of the Lectures by science-interested audiences. The Lectures play a key role as a traditional cultural event for science enthusiasts and are valued by these audiences for performative identity sharing and valued tradition. However, younger generations are shifting away from traditional television to online videos, and the Lectures must adapt to remain relevant to new audiences.
Photo credit: Paul Wilkinson Photography
While the Lectures themselves may not need changing, the broadcast Lectures as a vehicle to reach young people, or to enhance science capital for non-science enthusiasts, may have to be further thought through. Younger audiences are spending less time viewing traditional television and more time viewing online content, which tends to be shorter and enable interactive online con- versations. If the Ri wishes to extend the reach of its audience for the Lectures, the broadcast format may need to change to feature on channels or media which younger non-science enthusiasts are more likely to watch.
Margarida Sardo, Senior Research Fellow in Science Communication, Science Communication Unit, UWE Bristol.
On 24th February, 12 young people, aged 15-24, headed to UWE Bristol’s Prototype and Play Lab, in the School of Engineering, for a training day in Climate Communications. Passionate about addressing the climate and ecological emergency, and eager to learn and connect with likeminded people (figure 1), the delegates came from across the Bristol area, with representation from five different schools/colleges and from the University.
The young people were recruited through the Avon Schools Eco Network, CCC-Catapult and through the researchers’ student networks, with the researchers full-knowing this was already a captive audience with some experience in climate communication (figure 2). While the training was free, with lunch vouchers provided and travel costs covered if needed, in exchange the young people were required to provide detailed feedback on the sessions. This feedback would then allow the researchers to adapt and evolve the training, so it could be replicated, converted into different formats (e.g., e-learning and guidebooks) and scaled to other youth groups and schools regionally, nationally and internationally.
The training emerged out of the collective interest of researchers at UWE Bristol, from the Science Communication Unit, FET, ABE and DGEM, keen to share their knowledge with and empower the younger generation. The first to live through climate breakdown since a young age, over half of young people experience some form of climate-related anxiety (Hickman et al. 2021). While some level of anxiety is a natural response to an external threat (Clayton, 2020) and can act as a motivator (Taylor, 2020), too much can be debilitating (Hrabok et al. 2020). To steer young people away from overwhelm, timely action, forethought and trust in science are needed (Manzanedo & Manning, 2020). And according to Climate Outreach, to resonate with young people we, as adults, need to validate their negative thoughts while avoiding overly optimistic communications, and provide resources that can alleviate their anxiety.
Drawing on this research, and the interests of young people, the Science Communication Unit shaped the programme of activities to build trust in the need for well-thought through evidence-based communications, tailored to audience that have the most power and influence to make impactful pro-environmental decisions.
Using the example of solar panels, Dr Laura Fogg-Rogers and Research Fellow Sophie Laggan explained that why one household may buy solar panels for environmental reasons, others will do so out of economic/energy security, while others still will do so because their neighbours did – because it is the ‘norm’. These different ways of viewing the world shape how we make decisions, and it is only through meeting people where they are at that we can forge meaningful dialogue and promote pro-environmental change.
The participants ran with this idea in a role-playing exercise where they tried to convince someone ‘not like them’ – and in a position of power and influence – to install solar panels on the roof of their school. With a bit of context about what makes their partner tick, the participants were able to tap into the other person’s values and use it to their advantage.
Following lunch and a tour of the Campus’s community garden led by a UWE Bristol student, the group returned for an engagement activity on passive houses with Dr Deborah Adkins. Each table were given a wooden replica of a typical UK house and asked to stick post-its on the areas they thought could be improved for sustainability, everything from solar panels to insulation and green roofs. The task was accompanied by a short presentation, allowing the participants to learn more about sustainable housing.
Deborah’s session was followed by a more depth explanation of the value of physical engagement activities, by Sophie, with the chance for each participant to prototype their design for an engagement activity based on the issue that mattered to them, be that local food or slow fashion. Their issues of concern were formulated in the opening session of the day – “Start with the why”.
The day was concluded by top tips by Josh Warren on filmmaking on a budget, before the young people were set to task on recording their own short film on a sustainability topic. The group enjoyed watching each other’s films and spent the last few minutes of the day reflecting on how valuable the day was for their activism and general understanding of people ‘not like them’.
Analysis of the before and after surveys, revealed some promising findings, which the project team will now monitor in future training activities. Perhaps most significantly, the young people’s negative thoughts (scared, angry, concerned, powerless, guilty, confused) all reduced following the training (except for mournful) and positive thoughts increased (empowered, hopeful, optimistic and determined) (figure 3).
Confidence in communication skills also increased. For instance, 100% felt confident/very confident in engaging their audience after the training, compared to just 11% (N=1) before (figure 4).
Nearly all participants rated the activities highly, with the eco house activity and ‘start with the why’ activity receiving the highest praise (figure 5). The average scores were attributed to either a lack of time to fully explore a topic or a lack of scaffolding to support the pupils to come up with good ideas.
Lastly, survey respondents were asked if anything was missing from the day. Suggestions included training on social media, graphics and poster design and engaging children, as well as time to provide more examples of communication best practice.
Shortly after the training day the team found out they were successful in their bid to the HEIF FET-FBL Award. This now means that the training can be replicated again, in person, to different youth groups, with a focus on from more diverse backgrounds, and that they can create e-learnings and printable toolkits. This work sits under the umbrella of the Climate Action Hub at UWE Bristol, which acts as a space for researchers to connect with communities interested in tackling the climate and ecological emergency. To facilitate this exchange, the Hub is looking at setting up a Staff Network to allow staff the time to build these connections. If you are interested in connecting to the Hub in any way, or have ideas on how it should operate, then please contact Sophie.email@example.com.
In the coming weeks we will publish a blog written by one of the participants, who will share their experiences from the day.
By Sophie Laggan, Research Fellowin the Air Quality Resource Management Centre at UWE Bristol.
Clayton, S., 2020. Climate anxiety: Psychological responses to climate change. Journal of Anxiety Disorders, 74, p.102263.
Hickman, C., Marks, E., Pihkala, P., Clayton, S., Lewandowski, R.E., Mayall, E.E., Wray, B., Mellor, C. and van Susteren, L., 2021. Climate anxiety in children and young people and their beliefs about government responses to climate change: a global survey. The Lancet Planetary Health, 5(12), pp.e863-e873.
Hrabok, M., Delorme, A. and Agyapong, V.I., 2020. Threats to mental health and well-being associated with climate change. Journal of Anxiety Disorders, 76, p.102295.
Manzanedo, R.D. and Manning, P., 2020. COVID-19: Lessons for the climate change emergency. Science of the Total Environment, 742, p.140563.
Taylor, S., 2020. Anxiety disorders, climate change, and the challenges ahead: Introduction to the special issue. Journal of Anxiety Disorders, 76, p.102313.
Britain Talks Climate, a research project by Climate Outreach, segmented the UK population into different categories according to their views on climate change. 13% of the UK population identify as “progressive activists”, to which a large proportion are young people.
Science Hunters has been engaging children with the computer game Minecraft since 2014. Originally initiated at Lancaster University, the programme is now run in collaboration between Lancaster University and UWE Bristol. Its engineering strand, Building to Break Barriers aims to engage children from under-represented groups with engineering, using the game.
Minecraft is an extremely popular computer game, and has various features that make it ideal for communicating about Science, Technology, Engineering and Maths (STEM).
Over the course of delivery, the Science Hunters team have gained various insights into the practicalities of using Minecraft to engage children with STEM in schools, at Minecraft Clubs for specific groups and at small and large public events. As part of Building to Break Barriers, two guides, drawing on their extensive experience, have been produced for practitioners thinking of using Minecraft for STEM outreach and engagement:
The guides lay out why Science Hunters uses Minecraft to engage children with STEM including:
Its popularity makes it familiar and appealing to children
It can interest them in topics that they might not otherwise engage with, because they’re interested in the game
It is also relatively easy to use, and generally quickly picked up
Minecraft has various features which represent items and processes in the real world, which can help children explore and understand a range of scientific concepts.
They also cover the versions of Minecraft available to choose from, and topics such as making STEM accessible, modes of Minecraft, options for setting up the game for use in engagement, face-to-face and virtual engagement and planning considerations. They are not official Minecraft resources. Building to Break Barriers was funded under the Royal Academy of Engineering Ingenious scheme from May 2020 to January 2022. Ongoing extension work is currently funded by a Biochemical Society Diversity in Science grant. For more information or to discuss future collaboration please contact firstname.lastname@example.org.
By Laura Hobbs and Sarah Behenna.
Please note that these guides were produced in 2021. Information contained within the documents may be subject to change and should be confirmed by users, and does not constitute recommendations.
Speeding cars, traffic jams, air pollution… these are but a few of the grievances the average city dweller contends with on a daily basis. Below the driving age, children in the West of England do not contribute to these problems, yet they are among the most vulnerable to their consequences.
To allow children to safely make their way to school, without the need to breathe in polluted air and to arrive in a timely manner, EU citizen science project WeCount, together with DETI Inspire, has launched a series of educational resources for KS2 and KS4 pupils. Covering a wide range of subjects, all curriculum linked, children are able to learn about the grand challenges’ cities face in relation to urban travel, and the steps they can take collectively to make their school streets, and cities, safer, healthier and happier. By taking part, schools can gain points towards Modeshift STARS Travel Plan accreditation.
This collaborative project is coordinated by UWE Bristol researchers from the Science Communication Unit. Project manager Dr Laura Fogg-Rogers explains why these resources are so important:
“Road transport is a leading cause of air pollution and climate change within the West of England. For our cities to become net zero carbon emissions by 2030, the date which scientists warn is our deadline to keep global warming below 1.5°C and prevent runaway climate change, drastic changes need to be made to every aspect of life, not least driving. WeCount sensors and associated school resources are one piece of the puzzle in helping citizens to create the changes they wish to see. “
What is WeCount?
WeCount, led by UWE Bristol, is a project that equips households, community centres and schools with low-cost traffic sensors to count cars, bikes, pedestrians and heavy vehicles, as well as the speed of cars. Over time, the citizen scientists can observe trends and use the evidence to lobby for changes on their roads. Among the successes with WeCount data so far, citizens across Europe have convinced their councils to install speed cameras and reduce road speeds, and consider bike lanes and pedestrianisation, spread awareness among residents and contributed to consultations on new housing developments.
KS2 resources are freely available here. KS4 due for release later this month. Email the above email address if you would like to be sent a KS4 pack directly to your school when available.
All resources can be delivered without a sensor, using the data available on the Telraam website.
You are also able to buy all of the components required for the sensor at PiHut. For more details on the equipment you need, please see this document .
What’s inside the KS2 pack?
A whole school assembly
Fifteen curriculum-linked worksheets, with instructions and PowerPoint for teachers, covering Geography, IT, Maths, Science, Art and English, Design and Technology. These include tasks to: collect and analyse data; understand different urban travel views; design a bike for the future; vision a healthier, happier school street; and persuade the mayor to consider your proposals.
Lessons can be delivered independently or combined for after-school clubs or themed curriculum, and can be teacher-led or with the support of UWE Bristol or STEM Ambassadors.
What’s inside the KS4 pack?
A whole school assembly
Ten curriculum-linked worksheets, with instructions and PowerPoint for teachers, covering nearly all GCSE subjects – Geography, Computer Science, Maths, Science, Citizenship and English, Design and Technology, History and Engineering. These activities include tasks to: learn about the influence of powerful actors on the proliferation of the car; collect and analyse data; explore the science behind the sensors; debate the role of AI in solving the climate crisis; research local travel issues and viewpoints; design interventions and deliver action projects; creatively write about their experiences.
Lessons can be delivered independently or combined for after-school clubs or themed curriculum, and can be teacher-led or with the support of UWE or STEM Ambassadors.
Sophie Laggan, Research Associate, citizen empowerment and policy change for urban health and sustainability at UWE Bristol.
A new Minecraft programme featuring iconic Bristol and Bath landmarks is allowing children to digitally engineer the West of England, improving their scientific knowledge and encouraging them to consider Science, Technology, Engineering and Mathematics (STEM) careers.
The Digital Engineering Technology and Innovation (DETI) programme team at UWE Bristol have been exploring digitally engineering the West with local children, using the incredibly popular block-building video game Minecraft.
Minecraft is the second-best selling video game of all time and extremely popular with children. Players place and break blocks with a wide range of appearances and properties, to build a huge variety of constructions. Players can easily make changes to their builds and quickly visualise new ideas, much like computer-aided design (CAD) software used for digital engineering.
The DETI Skills Inspire team partnered with local design and engineering consultancy Atkins, and Minecraft experts Dr Laura Hobbs and Jonathan Kim, to create a scale recreation of Bristol and Bath within the game, allowing local children to explore, build, re-design and re-engineer their very own cities.
Consultants from Atkins created a programme to convert Ordnance Survey data into a to-scale Minecraft world, allowing a highly detailed Bristol and Bath to be created – the West in Minecraft.
This new world was then populated with famous engineering landmarks such as the Clifton Suspension Bridge, Bristol Temple Meads Station and the SS Great Britain.
DETI Skills Inspire has been using this new Minecraft world at after-school STEM clubs recently established in Lawrence Weston and Easton, Bristol, as part of a STEM in the Community project funded by UWE Bristol and the STEM Ambassador hub West England, in collaboration with local community groups in both areas.
By re-creating these areas of Bristol within the game, children from both Lawrence Weston and Easton are able to explore the parts of their community that are familiar to them, piquing their interest and giving them power to reshape where they live.
Exploring new areas of the city through Minecraft also opens up opportunities for children to visit and talk about some of the city’s famous landmarks, many of which they may never have seen before, strengthening their knowledge and cultural connection with these areas and our city as a whole.
Liz Lister, Manager of the STEM Ambassador Hub West England, said: “Giving young people access to these places and giving them power to reshape them, even if it is just in Minecraft, offers them the opportunity to imagine their world as being different to what it is now. We hope that planting the idea that we can have some control over our own environment will lead some young people to think about the relevance of design and engineering to their lives, and then perhaps on to thinking of themselves as designers and engineers of the future.”
The activity utilises the approach developed by Science Hunters, which is based at UWE Bristol’s Science Communication Unit and Lancaster University, and is affiliated with their Royal Academy of Engineering-funded engineering strand Building to Break Barriers . The game has proven to be a successful educational tool, and evaluations undertaken by Science Hunters indicate that use of Minecraft through their approach both attracts children who might not otherwise have engaged with science learning, and successfully improves scientific knowledge and understanding after participating in sessions.
Dr Laura Fogg-Rogers, Senior Lecturer in STEM Education and Communication at UWE Bristol, said: “So far ‘the West in Minecraft’ has been a huge success amongst the young people attending these STEM clubs. There has been much excitement at finding their own homes within the model city, re-building structures and adding to existing ones. Farms have been built on rooftops as the children have been encouraged to think about how they would re-design their city for a net zero future.”
A set of school resources to explore digital engineering, using this new Minecraft world, are currently being developed by the DETI Inspire team for release next academic year. These 1-2 hour lessons are currently being trialled with local primary schools, linking activities to the curriculum and drawing on several different subject areas to allow for a cross-curricular and rather unique learning experience.
STEM @ Baggator is a community STEM club for young people in Easton that takes place after school on Mondays (3-8.30pm) and welcomes all young people in the area to drop by and join in!
The club was co-developed with members of the local community, with support from the STEM Ambassador hub for the West of England and the DETI Inspire team at UWE Bristol, as part of a STEM in the community project funded by UWE, which aims to help STEM Ambassadors and UWE students collaborate to run STEM (Science, Technology, Engineering & Maths) initiatives that are relevant to their local communities.
STEM @ Baggator had a hugely successful launch event last week, with over 30 local young people joining in for some robot building and racing! There was a wonderfully positive atmosphere throughout the evening with everyone keen to get involved and even help tidy up all the stray pieces of Lego that had found their way onto the floor, as Lego tends to do!
At the next session, the team will be trialling a brand new activity which will have young people re-designing their local areas digitally, using the popular game Minecraft and a specially designed scale model of Bristol city.
STEM in the community is an ongoing project based at UWE Bristol and we’ll be sharing more news of the initiatives that are being co-developed with other communities in the West of England region. If you would like to know more about STEM @ Baggator or would like to collaborate on a new community STEM project, please contact the team at email@example.com
Engineers on our Women Like Me programme are currently undertaking engineering outreach and engagement with children in the Southwest. Recently, Whitehall Primary School in Bristol asked if our engineers could answer questions from their Year 2 pupils as part of their ‘Amazing Engineers’ topic.
The children’s perceptive questions ranged from ‘Why did you want to be an engineer?’ to ‘Did you play with Lego when you were 7 years old?’:
Why did you want to be an engineer?
Do you know what your next invention/work will be?
How hard is engineering?
Did you play with Lego when you were 7 years old?
What kind of things do you use at work?
What kind of engineer are you?
Do you like your job?
Did anyone help you with your first project?
Four women in engineering, three from our current cohort and one a Women Like Me alumna, produced videos in which they answered the children’s questions, giving them both insights into the varied roles in engineering, and representation of diversity within the sector.
With women making up only 12% of engineers in the UK, more girls need to connect with engineering as a career, with positive female role models, and more women need to be supported to make a difference in the workplace. Find out more about the importance of diversity in engineering here.
More ‘meet an engineer’ videos can be found in our playlist.
The school described the connection with engineers as a “great experience for the children”. They really enjoyed watching the videos and hearing from real-life engineers answering their questions.
The children absolutely LOVED the videos! They were talking about them for days – really excited and buzzing! We’re so grateful for the time taken by your engineers to record them.
WeCount is a citizen science research project funded by the H2020 SwafS-programme and aims to empower citizens to take a leading role in the production of data, evidence and knowledge around mobility in their own neighbourhoods. The project started in December 2019 and was designed to have lots of face-to-face engagement and interaction between the project team and citizens in five European cities and regions (Leuven in Belgium; Madrid and Barcelona in Spain, Ljubljana in Slovenia, Dublin in Ireland and Cardiff in the UK).
Just as the project started recruiting citizens and running workshops, the world was hit by the COVID-19 pandemic, which meant restrictions on who we could meet and where we could meet them. Eventually, all WeCount countries went into lockdown, which placed additional challenges on delivering the project as it was originally planned.
Dr Margarida Sardo, from the Science Communication Unit conducted a short evaluation aimed at understand the impacts of the COVID-19 pandemic in running and delivering a large-scale, international citizen science project.
Main challenges faced by the WeCount team:
Reaching specific groups, such as senior citizens and low socio-economic groups
Fear of face-to-face
The COVID-19 pandemic has no doubt created new challenges for some citizen science projects, but with hybrid approaches to participant recruitment and engagement, projects can still thrive. This study provides useful advice for creating the flexibility, adaptability, refocus required to overcome the challenges faced.
Based on the findings of this evaluation, Sophie Laggan has created a full infographic, highlighting both the challenges faced by the WeCount team, but also offering helpful approaches to counterbalance the impacts of the pandemic on delivering the project.
For a closer look at the infographic below or to download a copy, please click here.