In May 2025 ten members of the Science Communication Unit (SCU) headed to Aberdeen, Scotland for the bi-annual Public Communication of Science and Technology Conference (PCST). PCST is an organisation that promotes discussion on the theory and practice of communicating science, and of public discourses about science and technology and their role in society. Every two years it hosts a conference gathering well over 600 science communication researchers, practitioners, and students from around the globe. Members of the team provided input to over 15 different conference sessions, poster presentations and pre-conference workshops. In this blog post I’ve aimed to capture a small flavour of the work that we presented, as well as share some of our reflections on the conference.
Let’s start with Dr Sarah Behenna. Sarah shared work from the Science Hunters project, conducted with Dr Laura Hobbs, which was supported by a Royal Academy of Engineering Ingenious Award to encourage children from under-represented backgrounds to discover the many facets of engineering involved in sustainable development, and provide them with opportunities to apply their newfound knowledge by creating their own model sustainable solutions and communities in Minecraft. For Sarah, PCST was an opportunity not only to present her first conference poster, but to learn more about the history of science communication as a field and to understand how challenges can be shared across countries, and how we can learn both from the past and each other. You can read more about Sarah and Laura’s work in this recent blog.
The Inspire Sustainability team showcased research from their public engagement work at PCST 2025. Two posters were presented from the team, featuring work from Dr Louisa Cockbill, Sophie Laggan and Dr Laura Fogg Rogers about their Inspire Green Futures project, and also on the MAKERS project by Dr Laura Fogg Rogers, Kat Corbett, and Dr Joe Butchers. PCST showcased similar themes to these projects, including around citizen engagement for sustainability, with keynotes discussing how science communicators can empower action in partnerships with universities. This was timely with the publication of a new article from Laura’s team, which explores science communication’s role as a knowledge broker between scientists, policymakers, and citizens to co-develop public decisions for sustainability. Evaluation is a strong component of this work and Karen Collins, who has recently started a PhD in the SCU was also in attendance at the conference. With a focus on exploring science communication evaluation in her work, Karen was able to join a number of relevant sessions and further develop her networks.
Dr David Judge’s presentation asked how a science centre became the heart of one of the largest urban regeneration projects in Europe. David has traced the development of one Millennium Project, Bristol 2000, which regenerated an area of long-derelict docklands in the heart of Bristol, UK, and included the science centre later known as At-Bristol (now We The Curious). David shared how this aimed to create a new city centre which brought together science, nature and the arts. As well as considering historical developments, my inputs to PCST aimed to provoke some ethical reflection in a workshop exploring tensions and transitions in ethics surrounding science communication and public engagement.. This drew on work undertaken and recently published as part of the INSIGHT project, kindly funded by the Leverhulme Trust. I also contributed to a session exploring citizen science, sharing thoughts from a recent project focused on citizen science in the context of death and dying, which was featured in an open access collection published by the journal Frontiers in Environmental Science.
Dr Andy Ridgway featured throughout the conference programme. Andy contributed to a pre-conference workshop organised by the PCST Teaching Forum. The Teaching Forum is an international network of science communication lecturers who teach students at undergraduate, graduate and PhD level and the workshop considered use of AI in teaching contexts. During the conference Andy also facilitated a session drawing together work occurring on the European Competence Centre for Science Communication/COALESCE project for which the SCU is the UK Hub. This session posed the question ‘will we ever overcome the misinformation crisis in science communication?’ and explored national differences in problems generated by misinformation, as well as differences in approaches to tackling it. Andy said “for me the big take-away from PCST is the sense of connection it gives with the community and the positivity there is in any interactions. We’re lucky that in the SCU there are many of us who teach and research science communication. But many of those working in the field are working on their own in a similar role in their own institution. But even with the connections we have within the SCU, PCST really does help us feel part of a bigger community – and it’s always refreshing to not have to try to explain what you do when you start a conversation!”. The European Competence Centre for Science Communication featured in many events across the programme, and Dr Achintya Rao also joined the event, supporting communications and other activities associated to this project over the conference period.
Both Andy and Professor Emma Weitkamp also shared findings from research conducted in India and the UK, funded by the British Council, investigating science journalists’ working practices. These presentations examined data gathered from approximately 120 science journalists, including professionals from Brazil, Russia, India and China (BRIC) and Non BRIC countries exploring how science journalism is changing and evolving with emerging technologies like AI, and considering training and ethical recommendations for the future. For Emma, PCST offered an opportunity to catch up with old friends, as well as meeting new colleagues and she shared that “the opportunity to discuss research with people from around the globe, helps shape ideas, new research and funding applications that will emerge from the connections made and strengthened”.
On the theme of science journalism, Ria Griffith had a poster included in the conference on her PhD research, which is investigating the perceived disconnect between academic research and practice in science journalism, contributing to discourses of professionalisation of the field. Henry Bennie also participated in his first PCST conference, allowing him to connect with researchers and projects that relate to his ESRC funded PhD research examining media representations of Quantum Computing. Henry said, “the session that keeps rumbling around my head is the parallel session, ‘Tensions in communicating discovery science – changes over time’. So much of science communication is focused on relevance to audiences and society so naturally applied science is heavily communicated, and it is the focus of much (if not all) of science communication research. This discussion has helped broaden my thinking about how we can talk about emerging technologies that often have unclear applications and delivery timeframes, and how research can help identify new modes to communicate discovery science”.
Dr Amanda Webber presented research undertaken at UWE Bristol with our MSc students. Amanda’s talk, ‘”Lecturers chose such weird papers”: supporting scicomm students’ learning transitions’, shared findings from a recent article we co-authored that demonstrated students develop critical awareness of science communication models and the need to recognise and engage with multiple publics through our teaching. Amanda also shared how our MSc empowers students by supporting the development of their own identity as a science communicator. For Amanda the highlight of PCST was also “the people” and having a chance to meet and engage with others working in and/or researching science communication. Amanda said, “PCST also reminded me what a privilege it is to be part of the UWE Science Communication Unit – the unit is very well known internationally and part of so many networks and projects, it is great to be part of that.”
On that note, we were delighted to be joined at PCST this year by three PhD students who have stayed at the SCU for sabbaticals in 2024/25. Beatriz Vieite (Universidade de Aveiro) presented her study on mapping Portuguese biological collections, where she is aiming to characterise collections in terms of science communication, the strategies that are currently being used by their staff (curators and coordinators) and the difficulties they face in these contexts. Ana Vasconcelos (Universidade D Coimbra) shared her PhD project, which is seeking to explore how to design information to promote effective communication, health literacy, and patient understanding of Autoimmune Encephalitis (AE), a relatively rare but treatable group of immune brain disorders.
Ana shared that what stood out to her during this PCST was how the field of science communication is becoming increasingly aware, not only of the importance of co-creation and participation, but also of the value of being more open to other knowledge systems. “There was a strong emphasis on creating opportunities for mutual learning between academic knowledge and lived, embodied knowledge, highlighting that this is what true participation should be. I think this message came through particularly strongly in the keynote sessions, and I found it particularly valuable for my PhD research”, said Ana. Guidiana Landívar Paz (Universidad Complutense de Madrid) used PCST as an opportunity to reconnect with colleagues she’d previously met in Rotterdam at PCST 2023, and sessions on policy and science communication, science journalism in the Global South, generative AI, as well as the closing keynote, proved particularly valuable to Guidiana’s research on science communication before and after the COVID-19 Crisis in Spain and Bolivia.
I was delighted to not only see so many members of the team representing their work at PCST (also acknowledging our colleagues contributions that were not able to make it to the event), but to reunite with many of the graduates we have taught and former members of the SCU, who are now advancing their careers in a wide variety of different locations and organisations. Amongst the hard work, the team also fitted in some wildlife spotting, local history, ceilidh dancing and an infamous karaoke night! Thank you to the PCST conference organising team for hosting us in Aberdeen, next stop Shanghai in 2027.
Professor Clare Wilkinson, Director of the Science Communication Unit, UWE Bristol
