SCU at the Festival of Nature: a celebration shared by staff & students

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May and June saw staff and students from the Science Communication Unit prepare for the Bristol and Bath Festival of Nature, run by the Bristol Natural History Consortium, of which UWE Bristol is a consortium member. For many years now, research and teaching from the Department of Applied Sciences and the Science Communication Unit have been an important part of UWE’s contribution to the Festival, alongside contributions from a variety of research projects from across the university. This year, the Department of Applied Sciences showcased research by Stephanie Sargeant and team (eDNA and eel conservation), Ruth Morse and team (genetics research on chemotherapy), and by Saliha Saad and team (oral microbiology research on oral malodour), with activities that were developed by MSc Science Communication students. An EU funded project on air pollution, ClairCity, also showcased work that had been produced by a Postgraduate Certificate student as part of the Science in Public Spacesmodule.

The activities on eDNA and genetics were developed by students of the MSc in Science communication Jake Campton and Sophie Smith and supported by postgraduate students as part of the public engagement element of their portfolio. The activity on oral malodour was supported by CRIB through the BoxEd project, led by Debbie Lewis. MSc in Science Communication student Jennie French ran the final vote of a photography competition on Nature in and around Bristol and Bath, entirely organised from her own initiative. Science Communication Unit staff from the Faculty of Health and Applied Sciences ran a stall for the Our City Our Health project, which included a board game which engaged people in weighing up the costs to health of our built environment, and a 3-metre sculpture of a diesel soot particle, created by local artist Luke Jerram entitled Inhale, that featured prominently outside UWE’s tent and attracted significant attention from visitors and press. Science Communication Unit staff from the Faculty of Engineering and Technology showcased the ClairCity project, which communicated about citizen-led air pollution reduction, and also allowed people to view real diesel soot particles through microscopes – thee million times smaller than the Our City Our Health sculpture outside.

Our presence at the Festival reached well beyond the space of the UWE tent. Many Science Communication MSc students of the current cohort were helping as volunteers for the Festival as a whole, or representing their workplace in the corresponding tents. Films made by many of the MSc students were being shown several times a day on the Big Screen presiding over Millennium Square, and Dr Hannah Little was helping at the stall of the British Science Association.

Good weather, a festive atmosphere and the enthusiasm and hard work of all involved made the event a success, with more than 15000 visitors, most of which (it felt like all of them, really) engaged with the activities of UWE Bristol’s tent. It will not be long before preparations for the 2019 edition of the Festival begin, providing a new opportunity for HAS to celebrate its commitment to research, teaching and public engagement at this fantastic event.

Women Like Me

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Engineering our Future (this article first appeared on the Engineering our Future blog at UWE)

Only 11% of engineers in the UK are women. Is this enough?

No, it’s really not – we have an engineering skills shortage as it is, and the low proportion of women in the workforce means that a whole pool of talent is going untapped. Girls need to be able to see engineering as for them, connect with it as career and have access to positive female role models. And in turn, women need to feel supported to make a difference in the workplace once they get there, so that they not only go into, but stay in engineering roles.

So what can we do about that, and how can we bring people together? Here at the Science Communication Unit at UWE Bristol, we’re launching ‘Women Like Me’; a project which aims to open doors to girls and build resilience for women in engineering. I will be running the project with Laura Fogg Rogers  over the next year; we both have lots of experience of delivering outreach and engagement projects and are passionate about making Science, Technology, Engineering and Maths accessible to everyone, at all stages.

Supporting women and girls in engineering

Women Like Me is a peer mentoring and outreach project aimed at boosting female representation in engineering. So what does that actually mean?

The project will pair senior women engineers with junior women engineers to give them mentoring support as they start out in their engineering careers. In turn, junior women will undertake engineering education outreach in schools and at public events in the Bristol and Bath area. Engineering is a creative, socially conscious, and collaborative discipline, and this project aims to support girls and women to make a difference in society.

Who can take part?

Mid-career and early career female engineers working in the Bristol and Bath area can get involved in the project. Senior women engineers are those who are more than five years post-graduation from their first degree. Junior women engineers are those with less than five years of experience since entering the engineering profession, and can include apprentices, trainees, postgraduate students and postdoctoral researchers.

Undergraduates aren’t eligible to take part; whilst they are fantastic role models, UWE already provides public engagement training for undergraduate engineering students through the Engineering and Society  module.

What will it involve?

We will offer networking opportunities to all participants at the start (October 2018) and end (April 2019) of the project. Senior engineers will receive training in mentoring and meet with their junior engineer mentee at least twice during the project.

Junior engineers will receive mentoring support from senior engineers and training in public engagement. They will then undertake at least three engineering outreach activities in local schools and at local public events. Activities and coordination of events is provided and supported by UWE; participation is voluntary and we’ll cover travel expenses.

How can I find out more or sign up?

For more information or to get involved, please email engineeringourfuture@uwe.ac.uk. You can also follow the project on Twitter for updates.

Women Like Me is based in the Science Communication Unit at the University of the West of England, Bristol (UWE), supported by the WISE Bristol Hub and STEM Ambassador Hub West England and funded by a Royal Academy of Engineering Ingenious grant. The project is organised by Dr Laura Hobbs and was initiated by Laura Fogg-Rogers. By matching senior and junior female engineers and supporting junior engineers to connect with the children and young people as the engineers of tomorrow, the project will lead to impact both in the workplace today, and for the future of the engineering profession.

Laura Hobbs

South West Engineering Leaders Awards Exhibition and Public Event

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Saturday 30th June 2018, 10am – 4pm

UWE Bristol Exhibition and Conference Centre,
North Entrance,
Filton Road,
Stoke Gifford,
Bristol, BS34 8QZ

Take part in science and engineering demonstrations, and see the inspiring designs from the Leaders Awards – the children’s engineering design competition for the South West.

On Saturday 30th June, UWE’s engineers will showcase their latest research and technology in the Exhibition and Conference Centre at UWE. The event is free to all and will be a public open day for families and schools.

The event and Leaders Awards sponsorship have been organised by Laura Fogg-Rogers, a Senior Research Fellow in UWE Bristol’s Science Communication Unit, as part of her work on the Children as Engineers project. Activities include having a go with drones, taking on the role of a city planner in a cardboard version of Bristol, and experiencing the latest virtual reality data controllers.

 

School children science engineering activityLaura Fogg-Rogers, who has coordinated the event said, “Engineers are highly creative people who can help to solve many of society’s problems. It’s a really collaborative profession, where you have to work together in teams to see your visions and designs come to fruition. The range of roles and careers is really diverse, and that’s what we’d like to emphasise to all young people, particularly girls. You can make your own mark in engineering!”

The public event forms part of UWE’s Week of Engineering which has been organised by the SCU, which celebrates the national Year of Engineering alongside International Women in Engineering Day. It will follow a series of activities including the Big Bang Fair at UWE and the Engineering our Future schools event, which will see 240 girls attend UWE to experience being engineers.

Alongside the public activities will be an exhibition displaying the shortlisted and winning designs for the South West Leaders Awards. UWE has teamed up with DE&S (part of the Ministry of Defence) this year to sponsor the South West England Region of the Primary Engineer & Secondary Engineer Leaders Award; a national engineering competition for schools.

School pupils answered the question “If you were an engineer what would you do?” by identifying a problem in society that engineering could solve and devising a solution.  UWE students from EngWest Studio will turn one of the winning designs into reality later this year.

Engineering in Society – new module for engineering citizenship

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Undergraduate student engineers at UWE Bristol will get the chance to learn about engineering citizenship from September.

The Science Communication Unit is launching a new module to highlight the importance of professional development, lifelong learning, and the competencies and social responsibilities required to be a professional engineer.

It follows a successful public engagement project led by Laura Fogg-Rogers in in 2014, called Children as Engineers. The new module is being funded by HEFCE to advance innovation in higher education curricula.

The 65 students, who are in the third year of their BEng or MEng degrees, will learn about the engineering recruitment shortfall and the need to widen the appeal of the profession to girls and boys. They will then develop their communication and public engagement skills in order to become STEM Ambassadors for the future.

The module is unique in that it pairs the student engineers with pre-service teachers taking BEd degrees on to be peer mentors to each other. The paired students will work together to deliver an engineering outreach activity in primary schools, as well as respectively mentoring each other in communication skills and STEM knowledge.

The children involved in the project will present their engineering designs back to the student engineers at a conference at UWE in 2018. Previous research shows that it positively changes children’s views about what engineering is and who can be an engineer .

Teacher Asima Qureshi of Meadowbrook Primary school in Bradley Stoke says;

“The Children as Engineers Project was a very successful project in our school. The highlight was the opportunity to showcase their designs at the university and be able to explain the science behind it. It has hopefully inspired children to become future engineers.”

The pilot project was also successful at improving teachers’ STEM subject knowledge confidence and self-efficacy to teach it. This is vitally important, as only 5% of primary school teachers have a higher qualification in STEM, and yet attitudes to science and engineering are formed before age 11.

curiosity connectionsProfessional engineers in the Bristol region are invited to learn from the project and mentor the students as part of the new Curiosity Connections Bristol network . Delegates are welcome to attend the inaugural conference on November 23rd 2017 to share learning with other STEM Ambassadors and professional teachers in the region.

Laura Fogg-Rogers, University of the West of England (UWE) Bristol UK

Researching images on social media – nuts and bolts

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Images and videos are pervasive online, these days, web articles include at least one image or video. On Twitter, Facebook and Snapchat these visual contents are even more common, and social media platforms such as YouTube, Vimeo, Vine, Instagram, and Pinterest are entirely dedicated to their sharing.

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Images can emphasise textual messages, or even convey a message without text at all (Hankey et al., 2013), and they can increase the visibility of a tweet and how often it is shared (Yoon and Chung, 2013). There are so many images on social media that these platforms have become picture databases, and these have become subject to research. For example, Vis et al. (2013) explored images production and sharing practices on Twitter during the UK riots in 2011; Tiggemann and Zaccardo (2016) analysed Instagram images related to the #fitspiration movement, addressing their potential inspiration for viewers and negative effects on viewers’ body image; and Guidry et al. (2015) investigated the content and the engagement of pro- and anti-vaccine images shared on Pinterest.

My Ph.D. research uses one of these databases – it focuses on vaccine images used for advocacy that are shared on Twitter. Sourcing the images that are my data may sound simple, after all, I only need to download my data from Twitter, right? However, it is rather more complex than that. To start with, there are many different communities on Twitter, and they share images on a range of different topic. They may also share images on the same topic from different angles; for example, if we search #health on Twitter, we will see pictures related to healthy food, obesity, fitness, losing weight, public health policy, etc. So, the biggest challenges are how to find the communities of interest and then to develop a data analysis strategy that uncovers how they use their pictures.

To help me narrow the potential field of image research for my PhD, I asked the following questions:

  1. What topic am I interested in? Which communities do I want to study?
  2. Which social media outlets would I find most interesting/useful for my research?
  3. Each social media platform is used by different audiences, so it is important to think about the overall question we are asking. For example, young adults use Facebook, whereas teenagers prefer Snapchat, and Chinese people may be on Weibo.
  4. Where are these communities from? Which language(s) do they use?
  5. If we focus our research on Europe, we have to take into account that Europeans speak different languages. If we focus on English language, we have to consider that our images will come from all over the world, but especially from the US, UK and Australia.

Afterward this initial sifting, I had more questions to answer:

  1. What keywords should I use to search on my chosen social platform (in my case, Twitter)?
  2. Each topic and each community has its own “slang” or “dialect” and therefore keywords. On Twitter, for example, users in favour of vaccinations tweet their content including the hashtag #vaccineswork, whereas people against vaccines use mainly the hashtag #vaxxed and/or #CDCwhistleblower.
  3. How can I find the relevant keywords?
  4. Previous research on social media can suggest some terms; in my case, keywords such as vaccine(s), vaccination(s), vaccinate(d) and immunes(z)ation (Love et al., 2013; Salathé et al., 2013). Searching for these generic words, I found both tweets with and without hashtags that talked about vaccines. However, some communities use specific keywords which may not include these terms (e.g. #vaxxed) and they may use these keywords to label their tweets as relevant to the topic. For example, a tweet claiming “They’re poisoning our children #CDCwhislteblower” and showing an image with a child whilst being vaccinated, would be relevant to vaccinations even if it did not mention “vaccine” or “vaccination”. This tweet would not appear in my research if I set my data collection using only generic words, thus I needed to search for relevant hashtags as well.
  5. How do I find relevant hashtags?
  6. A first step would be considering which hashtags previous studies used, then searching Twitter for generic hashtags and see which other hashtags people use. There are also some online tools that can be helpful, such as Hashtagify.me, Get Tags and RiteTag.com. These online software packages suggest correlated hashtags and their popularity.

Answering these questions helps us define the criteria for data collection, but they also show how complicated research on images shared on social media is. As with any data collection method, planning, defining and developing are key for research drawing on online images. We need to be able to justify the approach we took and show that the data collection process is robust. This means, as with many other types of data collection, that we need to pilot and test our data collection methods ensuring that they deliver the material we anticipate and which will validly help us to address our research question. There are so many pictures online, uploaded, downloaded, edited and shared, that the choice of image collection methods becomes key to ensuring the quality of the study overall.

 

Elena Milani

 

References

Hankey, S., Longley, T., Tuszynski, M. and Indira Ganesh, M. (2013). Visualizing Information for Advocacy. Nederlands: Tactical Technology Collective.

Love, B., Himelboim, I., Holton, A. and Stewart, K. (2013) Twitter as a source of vaccination information: content drivers and what they are saying. American Journal of Infection Control [online]. 41(6), pp. 568-570.

Guidry, J.P., Carlyle, K., Messner, M. and Jin, Y. (2015) On pins and needles: How vaccines are portrayed on Pinterest. Vaccine [online]. 33(39), pp. 5051-5056.

Salathé, M., Vu, D.Q., Khandelwal, S. and Hunter, D.R. (2013) The dynamics of health behavior sentiments on a large online social network. EPJ Data Science [online]. 2(1), pp. 1-12.

Tiggemann, M. and Zaccardo, M. (2016) ‘Strong is the new skinny’: A content analysis of #fitspiration images on Instagram. Journal of Health Psychology [online].

Vis, F., Faulkner, S., Parry, K., Manyukhina, Y. and Evans, L. (2013) Twitpic-ing the riots: analysing images shared on Twitter during the 2011 UK riots. In: Weller, K., Bruns, A., Burgess, J., Mahrt, M. and Puschmann, C. (2013) Twitter and Society. New York: Peter Lang Publishing Inc., pp. 385-398.

Yoon, J. and Chung, E. (2013) How images are conversed on twitter? Proceedings of the American Society for Information Science and Technology [online]. 50(1), pp. 1-5.

New and notable – selected publications from the Science Communication Unit

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The last 6 months have been a busy time for the Unit, we are now fully in the swing of the 2016/17 teaching programme for our MSc Science Communication and PgCert Practical Science Communication students, we’ve been working on a number of exciting research projects and if that wasn’t enough to keep us busy, we’ve also produced a number of exciting publications.

We wanted to share some of these recent publications to provide an insight into the work that we are involved in as the Science Communication Unit.

Science for Environment Policy

Science for Environment Policy

Science for Environment Policy is a free news and information service published by Directorate-General Environment, European Commission. It is designed to help the busy policymaker keep up-to-date with the latest environmental research findings needed to design, implement and regulate effective policies. In addition to a weekly news alert we publish a number of longer reports on specific topics of interest to the environmental policy sector.

Recent reports focus on:

Ship recycling: The ship-recycling industry — which dismantles old and decommissioned ships, enabling the re-use of valuable materials — is a major supplier of steel and an important part of the economy in many countries, such as Bangladesh, India, Pakistan and Turkey. However, mounting evidence of negative impacts undermines the industry’s contribution to sustainable development. This Thematic Issue presents a selection of recent research on the environmental and human impacts of shipbreaking.

Environmental compliance assurance and combatting environmental crime: How does the law protect the environment? The responsibility for the legal protection of the environment rests largely with public authorities such as the police, local authorities or specialised regulatory agencies. However, more recently, attention has been focused on the enforcement of environmental law — how it should most effectively be implemented, how best to ensure compliance, and how best to deal with breaches of environmental law where they occur. This Thematic Issue presents recent research into the value of emerging networks of enforcement bodies, the need to exploit new technologies and strategies, the use of appropriate sanctions and the added value of a compliance assurance conceptual framework.

Synthetic biology and biodiversity: Synthetic biology is an emerging field and industry, with a growing number of applications in the pharmaceutical, chemical, agricultural and energy sectors. While it may propose solutions to some of the greatest challenges facing the environment, such as climate change and scarcity of clean water, the introduction of novel, synthetic organisms may also pose a high risk for natural ecosystems. This future brief outlines the benefits, risks and techniques of these new technologies, and examines some of the ethical and safety issues.

Socioeconomic status and noise and air pollution: Lower socioeconomic status is generally associated with poorer health, and both air and noise pollution contribute to a wide range of other factors influencing human health. But do these health inequalities arise because of increased exposure to pollution, increased sensitivity to exposure, increased vulnerabilities, or some combination? This In-depth Report presents evidence on whether people in deprived areas are more affected by air and noise pollution — and suffer greater consequences — than wealthier populations.

Educational outreach

We’ve published several research papers exploring the role and impact of science outreach. Education outreach usually aims to work with children to influence their attitudes or knowledge about STEM – but there are only so many scientists and engineers to go around. So what if instead we influenced the influencers? In this publication, Laura Fogg-Rogers describes her ‘Children as Engineers’ project, which paired student engineers with pre-service (student) teachers.

Fogg-Rogers, L. A., Edmonds, J. and Lewis, F. (2016) Paired peer learning through engineering education outreach. European Journal of Engineering Education. ISSN 0304-3797 Available from: http://eprints.uwe.ac.uk/29111

Teachers have been shown in numerous research studies to be critical for shaping children’s attitudes to STEM subjects, and yet only 5% of primary school teachers have a STEM higher qualification. So improving teacher’s science teaching self-efficacy, or the perception of their ability to do this job, is therefore critical if we want to influence young minds in science.

The student engineers and teachers worked together to perform outreach projects in primary schools and the project proved very successful. The engineers improved their public engagement skills, and the teachers showed significant improvements to their science teaching self-efficacy and subject knowledge confidence. The project has now been extended with a £50,000 funding grant from HEFCE and will be run again in 2017.

And finally, Dr Emma Weitkamp considers how university outreach activities can be designed to encourage young people to think about the relationships between science and society. In this example, Emma worked with Professor Dawn Arnold to devise an outreach project on plant genetics and consider how this type of project could meet the needs of both teachers, researchers and science communicators all seeking (slightly) different aims.emma-book

A Cross Disciplinary Embodiment: Exploring the Impacts of Embedding Science Communication Principles in a Collaborative Learning Space. Emma Weitkamp and Dawn Arnold in Science and Technology Education and Communication, Seeking Synergy. Maarten C. A. van der Sanden, Delft University of Technology, The Netherlands and Marc J. de Vries (Eds.) Delft University of Technology, The Netherlands. 

We hope that you find our work interesting and insightful, keep an eye on this blog – next week we will highlight our publications around robots, robot ethics, ‘fun’ in science communication and theatre.

Details of all our publications to date can be found on the Science Communication Unit webpages.