Avon students take part in workshop at UWE Bristol

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By Gracie Allen, part of the Avon Schools Eco Network

Over half term, Tillie, Ellie and I represented Avon schools eco network at the youth climate communications workshop at UWE Bristol. We started the day with getting to know each other as it was a mix of young people from local groups of climate activists across Avon and Bristol. Discussion turned to what our baseline would be for what we want to achieve from the session, and what skills we could bring, from university degrees to team leadership skills. After settling in we decided that we all wanted climate action, so we went on to think about what our individual call to action would be to base our ideas off throughout the day. There were amazing ideas from adapting the UK school curriculum to having more climate awareness to creating a wider awareness of vegan lifestyle alternatives.

Next we learned about different parts of society and how their views on climate change differ. The Climate Outreach Society has helpfully gathered information from across society to create the seven segments of different people based  on their values, interests, needs and beliefs. I personally found this really interesting and had never thought about breaking down audiences in this way. We then went onto focus on three segments that hold the most power and have  the biggest impact when taking climate action. They are backbone conservatives, progressive activists and civic pragmatists. To communicate and portray our message to these different audiences we have to adapt and think about the way you present our message. For example, explaining the financial benefits to backbone conservatives would mean they may be more on board with your climate action plan.  Role-playing different segments allowed us to ‘walk in their shoes’ and get a wider understanding of how to approach different parts of society that we might not be familiar with in day to day life.

The next activity was creating an eco house. We were given a wooden house and added post notes with ideas to adapt it to become carbon neutral such as solar panels and double glazing.

After this, we focused on different ways we could interact with varied audiences, for example, using engagement activities and interactive display. We used our call to action to create a simple prototype of an interactive and engaging activity that can be shared on social media or at climate based events. There were ideas like blind tasting meat and vegan alternatives to spark an interest in people to make small everyday choices to reduce personal carbon footprint.

After a delicious free lunch, courtesy of UWE, and a tour of the university eco garden where students grow their own food, we started back now with a focus specifically on filming short videos to portray our messages. We were given tips on how to get the right conditions such as lighting and sound for filming a high quality piece. In pairs we decided on one of our calls to action and planned a short video based around it. I used the idea of reducing single use plastic and replacing it with reusable containers. We were given 15 minutes to go around the UWE Bristol campus and film short videos. We even interviewed other students on why they were using reusable cups. At the end of the day we came together and shared our ideas and the films we had created. It was amazing to see some of the results created in such a short amount of time and really showed the possibility of creating high quality films, quickly.

Overall we really enjoyed the workshop and learned lots of new ways to communicate our own climate messages and from the surveys the UWE Bristol team gathered, 100% of people felt confident engaging with different audiences at the end of the session and we will be able to take these skills back to our individual groups . A massive thank you to all the mentors and leaders of the session for making it so engaging and we are looking forward to working with them again soon.

This training is now being rolled out to young people across the UK, with in-person workshops available for youth groups in the West of England. If you are interested in the free training, please email Sophie.laggan@uwe.ac.uk and follow at climate.action.hub on Instagram.

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