By, Magaret Sivapragasam and Aleksandra Peliushkevich
We kicked off our placement with a scenic but unexpectedly strenuous climb up Corston, a village near Bath, to reach Church Farm Business Park where the SelectScience office is located. Let’s just say we definitely got our cardio in for the day! However, as with any ascension, we were rewarded for our efforts. At SelectScience we were met by a friendly team, delicious coffee, and beautiful natural scenery from the office window. It was the perfect setting to catch our breath and settle into the day.
We were undertaking a placement at SelectScience as part of the Learning Lab scheme run by the Science Communication Unit, which offers short-term placements to students on their Masters’ course with businesses and other organisations in the industry. The people at SelectScience were inspiring. We were introduced to the editorial team, client service specialists, and a product and review editor. It was a perfect opportunity to explore their roles in real life, ask questions and get useful advice for job hunting and future careers in science communication. Informal chat allowed us to better understand how the work of a digital publisher is organised and to see job responsibilities from the inside, through the eyes of an employee. That’s how we learnt that editors can be authors of articles, client service specialists often are event managers, and review editors communicate with clients as well.
We have once again seen that work in science communication is intense and diverse and a variety of opportunities are waiting for us. To avoid getting lost in this diversity, it is important to pay more attention to the specific job responsibilities instead of the job title and to communicate with people who already work in the field. Despite the diversity of tasks all employees shared the company’s vision –
“accelerating science by connecting scientific communities with trusted solutions”
– their professionalism and passion for work were inspiring.
Once we were clear about the vision of SelectScience, we were tasked with writing tags for their website. What initially seemed like a straightforward task turned out to be something more complex than we anticipated – it required an eye for detail. Generally, tags are used by online users to navigate searches. The key is to make them as concise as possible while being a helpful tool for users to locate information they need. Our goal was to develop a short paragraph that describes this tag’s content effectively.
We then carefully analyzed the editorial articles, product reviews and news pieces to summarise them into an impactful paragraph. Along the way, we also learned how SEO’s (search engine optimization) and web trends play a crucial role in impacting web traffic and engagement. A few well-chosen words do go a long way!
As we crafted each tag description, we found ourselves reflecting on what we had studied during the MSc Science Communication course. It was important to strike a balance between technical precision and accessibility, ensuring the tags are suitable for both experts and general users. It was indeed very satisfying to see our academic knowledge being applied so practically in a professional setting.
By the end of the placement, we had developed a profound appreciation for the intricacies of digital content management and the vital role that science communication plays in bridging a gap between science and its audience. We left the placement with a big smile, knowing that (even though it was a small task), the work we completed will have a big impact on making scientific content available to those who need it.
And of course, our trip would not have been complete without some sightseeing in Bath. After wrapping up our 3-day placement, we treated ourselves to a lovely stroll around the city and some yummy Thai food, because let’s face it- nothing fuels the brain quite like a good hearty meal.
A very interesting read, thanks!