A toolkit and training for effective youth climate comms and social action
UWE Bristol’s Science Communication Unit (SCU) is launching a new Youth Climate Action Toolkit to empower young people to act on things that matter to them. The toolkit is suitable for 16-24-year-olds, and we encourage you to please download and share the kit with any (young) person you think may benefit from these tools!
The newly developed toolkit has been produced in partnership with young people from the Avon Schools Eco Network, following pilot training held with the DETI Inspire team in the School of Engineering.
The pilot involved 12 young climate activists who learnt how to be more effective with their own campaigning, whilst forming the foundations of this new toolkit to support other young people. As well as empowering young people to act, the toolkit aims to speak with and engage diverse audiences that may not otherwise take part (e.g., through filmmaking, persuasive writing and interactive stalls, etc).
What is inside the toolkit?
To allow any young person to use the materials independently of the training, the toolkit has been designed to stand-alone or complement the training. It consists of four sections:
- Section one: lays the foundations for effective team working, with a skills audit for young people to assess their baseline entrepreneurial skills for sustainability, and time set aside to define their action project based on need
- Section two: encourages readers to understand different worldviews – including those from different sides of the political spectrum, and people in positions of power and influence
- Section three: drills down into the communication methods, allowing readers to select the right method for their audience and to prototype and test their communications
- Section four: encourages readers to reflect on their learnings, re-assess their skills and evaluate the impact of their communications
Training in the community
The SCU team have also been delivering the Youth Climate Communications to local colleges and youth groups. The training is modular, which allows it to be adapted to suit the needs and interests of the organisations involved.
The training is already being modified to suit the needs of one college, where they have aims to support a more sustainable educational environment by delivering to their students over a two-week period at the end of term. Students will vote on a priority for action within their college and then work in teams, with the support of a coach, developing a communications and behaviour change campaign which could then be delivered in the following term.
The young people’s experience of the programme is being evaluated to better understand whether their attitudes, skills and behaviours relating to sustainability, change as a result of the training. Findings will be shared on this blog later this year.
For empowerment programmes
Meanwhile, aspects of the training are also being delivered to participants of more established empowerment programmes, such as this year’s Catalyse Change programme, Bristol Education Partnership’s Climate Challenge and The Global Goals Centre’s Groundbreakers awards, with the toolkit also featuring in the Groundbreakers’ action pack.
A future aim of the project is to deliver the training online to youth groups and educational establishments across the country, and beyond, with training provided to educators to deliver the programme themselves. For a taster of what this training could look like, head to our YouTube where you can access the social media component of the training.
Where it all began
The training emerged from conversations among the SCU and colleagues about the desire to share our knowledge on climate communications and active citizenship more broadly, so when a funding opportunity arose the Unit was quick to pull together a team to make their dream a reality. The all-female team consists of academics and researchers in disciplines ranging from human geography, engineering, and environmental anthropology – to building physics and entrepreneurship. What unites them is a common interest in supporting young people to develop the skills and confidence they need to take action about things that matter to them.
This training is the first offering from UWE’s Climate Action Hub, also established by the SCU. The Hub is a place for researchers and students to connect with communities for climate action. There is already some work on campus doing just this, such as the children’s workshops delivered by DETI Inspire and Inspire Sustainability, but this is the first time training has been put in place to support the University and communities to do more.
To find out more about the in-person and online toolkit or to connect to the Climate Action Hub, email project manager Sophie Laggan.
To download the toolkit click here.