Jo is the founder of Berello, with over 20 years of experience in recruitment and executive search specialising in Aviation, and aerospace, life sciences and pharma, B2B Tech and service, retail and consumer and the public sector.
Known for her dedication to exceptional service, she believes in going above and beyond to serve both clients and candidates throughout the recruitment process. Her approach centres on deep understanding and clear communication, helping both parties connect more effectively
Berello work with companies making a positive impact in the world. They begin every search holistically as to find the best possible talent . They are meticulous in their research to uncover the person that will make the difference for the organisations they work with.
Jo’s Story
Hiring within the space and aerospace sector, I have found a fabulous and sincere community of individuals. Professionals in this sector are often driven by curiosity and a desire to advance technology, pushing at the boundaries of what is possible, while maintaining an absolute “safety first” culture. They are often very loyal to the projects and companies they are working within and it is usual for individuals to work for the same company for many years. This is one of the reasons, I believe, that organisational cultures can seem to evolve quite slowly, particularly in larger companies.
This sector boasts some of the largest corporations in the world, their incredible histories and technologies drawing many enquiring minds to join them. The size of these companies, their histories and lengthy individual tenures, seem to combine to create almost indelible organisational cultures. In my view this brings many great advantages, together with some limitations.
One limitation I have noticed is the very low level of gender diversity, particularly in technical leadership roles. It is still relatively uncommon to find a female Chief Engineer or Chief Technology Officer. This is changing and there are many spectacular examples of female leaders, just a lot fewer than men.

I was inspired to launch my podcast series “Formidable Females in Future Flight” while delivering a search for a role where the talent pool was almost exclusively male. This was not at all to discredit any of these wonderful men, just to highlight more female role models. As we often say within the Royal Aeronautical Society Women in Aviation, Aerospace and Space Committee, “you can’t be what you can’t see”.
Through my podcast series, I have been privileged to meet inspiring women from all around the world and from many different companies. I always like to ask the guest speaker about what drew them to this sector and their career choice. Interestingly, anyone who consciously chose engineering or other technical roles as their path, seems to have one thing in common, and that is the importance of early inspiration.
It is well documented that girls often self-select away from STEM subjects as soon as they have the chance. By the same token, many of the women I have met, through my podcast series, were inspired by a what they felt was a profound experience as a much younger child (primary/elementary or even pre-school age.) This has included visiting an airshow, living on a flight path or close to an air base, going in a flight simulator with Granddad, sitting with their uncle to watch aircraft, following in the footsteps of family members, etc. They can be relatively simple experiences, but they have changed the whole course of someone’s life. I was keen to capture some of these stories in order to further encourage and empower women to pursue and build their careers in these fabulous sectors.
Please enjoy this snippet video that captures some of the exciting stories shared with me.
For more information on the work Jo Moses does you can find her Podcast, Formidable Females in Flight here or information on her work in Belrello here.
