November is Global Month of Play – Real Play Coalition

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The Real Play Coalition was formed in 2018 by IKEA, The LEGO Foundation, Unilever’s Persil, OMO and Surf Excel, and National Geographic. This November, they have introduced the Global Month of Play to “help combat the erosion of play”.

The website provides a free newsletter and activity finder and lots of play-based activities giving children the opportunity to grow and learn through play.

November’s Global Month of Play will see a programme of activities aimed at families, schools and communities to excite and engage children in their everyday lives. The Real Play Coalition will reach over 3 million children in more than 100 countries, with activities taking place in across 26,000 classrooms, with the message that “play is rocket fuel for children’s development”.

IKEA are inviting everyone to join extra playful activities in more than 400 IKEA stores around the world as part of their Let’s Play for Change campaign, with the message that play is vital for all of us, everywhere, every day. The IKEA activities can be followed on #letsplayforchange and #FablerBjorn.

The Lego Foundation and LEGO Group are celebrating UNICEF’s Universal Children’s Day (#worldchildrensday) on 20th November through their Build the Change events. Children in selected locations in Mexico, the UK, China, South Africa and Denmark have been invited to use LEGO® bricks to build their dream school, in which learning through play and creativity are part of everything they do. The LEGO Foundation will hand a selection of insights, ideas and learning from the project to world leaders at the 30th anniversary of the Convention on the Rights of the Child 2019.

Unilever’s Persil, OMO and Surf Excel are supporting Outdoor Classroom Day, a global campaign led by NGO Project Dirt to inspire and celebrate outdoor learning and play. Thousands of schools across the globe took their lessons outside and prioritised playtime on 1st November. Over 3 million children across 26,000 classrooms joined in 2018. Parents and teachers can sign up at

National Geographic are producing a series of videos for the Real Play Coalition, titled Play Made Me This Way. These will reveal, through memories and testimonies, the life-changing impact of play in their formative years on some inspiring people. Videos can be watched on National Geographic and Real Play Coalition social media channels; find them using #PlayMadeMeThisWay. You can also more about why National Geographic believe play is so important here.

The Real Play Coalition website launched on 1st November at the start of the Global Month of Play and will “form a platform to discuss just how critical play is in forming the well-rounded, creative, empathetic and lateral-thinking adults that tomorrow’s society needs”.

Follow the Real Play Coalition on Facebook, Twitter and Instagram.

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