UWE Alumni and Launch Space Residents achieve TV commercial success with animated advert

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Two MA Animation alumni, Hend Youssef Esmat and Lamiaa Diab, who set up their own animation business and are now based in Launch Space, have had their work used in an MG car TV advert.

Originally from Cairo, the duo graduated from UWE in 2018 before moving into Launch Space in February. Hend and Lamiaa’s MA graduation film “Flipped” is currently being shown on the Festival Circuit and has been screened at over 30 festivals worldwide including Anima (Brussels), Pictoplasma (Berlin), ITFS(Stuttgart), NYICFF (NYC), LIAF (London). It won Best Short Animation at the Overcome Film Festival as well as being nominated for a Lotte Reiniger Award.

The directing duo specialise in stylised design and animation services for businesses, charities and broadcasters.

In July, the pair were approached by Limegreen Tangerine to work on a TV project for MG cars. Hend commented on the experience “It was quite rewarding to be trusted to create the designs and animation for such a big project. We found the brief very exciting and challenging, as we have never applied our design and animation style in a commercial context before. Also mixing our 2D style with the 3D animation of the car is something we had to experiment with and had to make different tests until we reached a final look which fit both styles together.” You can view the advert here.

Lamiaa commented on their experience in of Launch Space so far “We are extremely grateful to have been offered the opportunity to come back to Bristol after graduation, and to be provided with guidance and support to develop our business and grow our networks.”

You can keep up to date with Hend and Lamiaa’s work here and follow them on Twitter here.

Located in the new £16m University Enterprise Zone on Frenchay Campus, Launch Space provides physical incubator space and enterprise support for graduate start-up businesses.

Launch Space will receive up to £2,000,000 of funding from the European Regional Development Fund (ERDF), as part of the European Structural and Investment Funds (ESIF) Growth Programme 2014-2020. The Ministry of Housing, Communities and Local Government (MHCLG) is the programme’s Managing Authority. Established by the European Union, the ERDF helps local areas stimulate their economic development by investing in projects that support innovation, businesses, job creation and local community regeneration.