Designing for good causes: graduate showcases and charity campaigns

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Hoardings for Showcase 2020 exhibition

BA(Hons) Graphic Design alum, and Creative Director of Rhombus Studio, James Ratcliffe is partnering with UWE Bristol again this year to create Showcase *, a digital platform promoting the talent of our 2021 creative graduates.

James first designed the site last year, to provide an online exhibition space when a physical exhibition wasn’t possible due to the COVID-19 pandemic. The online showcase will soon be filled with the work of hundreds of this year’s graduating talent from 25 of UWE Bristol’s creative programmes across art, design, animation, fashion, media, performance, photography and filmmaking.

“It’s an honour to be able to build a digital showcase for a university I owe so much to. The website will hopefully be a vital tool for both students and employers for years to come.”

James said.

Academics working with Rhombus Studio praised their design-led approach which resulted in an elegant and simple interface that puts the focus on new talent.

Hoardings from 2020’s Showcase campaign

Campaign design for charities during the pandemic

James has been busy working on several projects with charities during the COVID-19 pandemic.      

The studio created a brand identity for ‘Cheers Drive’ – a life-saving new food aid service in Bristol delivering food to homeless people during the pandemic. They have delivered 160,000 meals since launching.

‘Cheers Drive’, is a Caring in Bristol campaign. The charity works with the public and community partners to bring about lasting change for people experiencing, or at risk of homelessness in Bristol and beyond.

‘This City Can’, another ambitious appeal by Caring in Bristol, saw Rhombus collaborate with local illustrator Claire Shorrock and actor Joe Sims, to create a unifying animation that highlighted the rise in homelessness in Bristol.

Rhombus also worked on a pop art inspired identity for Fareshares’ FoodStock campaign, which has delivered food for over 2 million meals to people and institutions who need it.

Another highlight is an ongoing project for ‘Tap for Bristol’,  – an innovative donation scheme, with over 30 ‘Tap Points’ installed across the city so far, where people can donate to homeless charities using contactless payment.

Rhombus studio direction

Rhombus Studio is a multidisciplinary creative agency, specialising in brand identity, strategic campaigns, design-lead websites and animation.

In addition to their third sector clients, the studio enjoys working with a range of businesses. In the South West their clients include the likes of Temple Homes, Spaceworks and Farmfest, as well as international clients such as Seth Troxler and Groove Armada.

James co-founded the studio with his best friend in 2019.  He credits the course and tutors during his time at UWE Bristol for helping him develop the way in which he thinks and looks at things. It’s this, alongside his passion for typography, branding and design consistency that is making the business go from strength to strength.

James Ratcliffe

* This year’s online Showcase opens on 15 June.

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