Dr Selen Kars is a valued member of BLCC, an Associate Professor in Organisation Studies. Her research seeks to understand how entrepreneurs, leaders and organisations develop their capabilities for sustainable futures. Some of her notable research includes her work on ‘Unleadership’ developing leaderly capacity of people that are not in formal leadership roles.
The Creative Dilemma

The shift from physical to digital media has reshaped how creative work is produced and consumed. It has opened up unparalleled opportunities for creative practitioners to connect directly with their audience and sell their creations, bypassing traditional intermediaries.
In this evolving landscape, careers in creative industries are now largely individually navigated. Creative practitioners are often self-employed or freelancing, even running their own businesses. In the UK, for example, creative practitioners are three times more likely to be self-employed than people in other fields. This change means that artists now need to embrace a more entrepreneurial approach to building and sustaining their careers.
To stay afloat and thrive, creative practitioners must actively seek, create and exploit opportunities. This involves everything from branding themselves and their creations, coming up with new creations to sell, finding ways to market and sell their creations, networking, strategizing for and securing revenue, and navigating negotiations with various stakeholders, such as agents, funders, commissioners, lawyers.
However, entrepreneurship continues to be a significant source of confusion and controversy among creative practitioners who may feel that embracing entrepreneurship might compromise their artistic integrity. Previous research identified an ongoing tension between routinely engaging in seemingly entrepreneurial activities while, on the other, being resistant to seeing these activities, or themselves, in any way entrepreneurial, because the figure of an entrepreneur is often linked to ultra-capitalist creed.
The Research
Considering the intensifying discourse of entrepreneurship in the UK economy, popular culture, as well as in the higher education, how young creative practitioners perceive their work and roles? Do they consider themselves entrepreneurial? How do they reconcile their identities as artists, freelancers, and business owners?
. . . How (do) young creative practitioners perceive their work and roles? . . . How do they reconcile their identities as artists, freelancers, and business owners?
To explore these questions, Selen Kars teamed up with Adrienne Noonan from the College of Arts, Technology, and Environment (CATE) to conduct research with UWE students across various creative programmes.
They used a creative research method called reflexive audio-visual ethnography (RAVE). RAVE uses film to prompt discussions that help participants reveal their experiences and worldviews.
For this research, Selen and Adrienne worked with filmmaker Matty Feurtado who produced a short ethnographic film, titled Liminal Artists, for which he interviewed and captured the work of freelance artists. The film was then screened to UWE students in a focus group setting. Their reactions and responses were, in turn, recorded and incorporated into the film.
The Film
The film breaks down the romanticised image of the artist as a bohemian character. It acknowledges the internal struggle between artistic passion and entrepreneurial drive, highlighting the complex relationship between being an artist and an entrepreneur. While the film shows that these young creatives recognise the business and commercial aspects of their work, they’re still hesitant to label themselves as entrepreneurs. They perceive entrepreneurship as a necessary evil, an imposition, something they were ‘pushed’ to sustain their independence and to fulfil their creative urgency of producing art.
This reluctance also stems from the lack of entrepreneurial training in their education, leading to a resistance towards the world of business, its language, and all the related activities. Selen and Adrienne’s research underscores the need for educators to equip creative students with essential entrepreneurial skills, acknowledging that these capabilities are crucial in today’s creative landscape.
In a world where creativity and commerce intertwine, this research emphasises that framing creative work as entrepreneurial misrepresents their activities through an overemphasis on the economic dimensions of their work at the expense of the cultural. The film brings to light the delicate balance between economic and cultural dimensions of their work, urging us to rethink how we perceive and support young creative practitioners.
Future Projects
Future Projects
Selen works with organisations of all scales across many sectors delivering leadership development programmes and facilitating organisational interventions, with a specific focus on instilling climates for learning and innovation and identifying practices for effectively engaging and empowering communities to enable change. She is also currently the principal investigator on a research project funded by British Academy Leverhulme trust exploring digital capability development. If you want to discuss organisation development interventions, please get in touch with Selen.
Past papers of interest –
Narrative practicing of the meaning of work: The gender we think and talk (worktribe.com)














