
A member of BLCC with an impressive portfolio of experience Dr. Arthur Turner is well renowned both in research and industry circles. This wealth of experience and knowledge has lead him to writing The Theory and Practice of Creative Coaching; a book for practitioners and researchers alike.
In this blog Arthur sits down to discuss the inspiration behind his recent book, and, more generally, his coaching practices. In his book, he discusses how to break free from routine coaching, embrace creativity, connectivity, and the use of nature as a powerful tool for development.
What motivated you to write this book on creative coaching and to explore new approaches in coaching individuals in organizations and communities?

I would often get approached by colleagues to discuss the topic of coaching in a professional environment, and as researchers and academics, they would ask for books or sources that they could refer to, read and, ultimately reference. As things were, although there was some research available the information was sporadic and dispersed and not held together in one place. There wasn’t a source that collated this information. I was encouraged by colleagues to write something that could be used by researchers and practitioners alike, and so I decided that I should write a book that would meet that need.
I could articulate many starting points began the development content of this book to a lot of different things, but I like to say that it all started with a finger puppet. My son had left a Dr. Che Guevara finger puppet (The Cuban revolutionary) the fridge at home. It had been gifted to him by a company he worked for at the time. I thought how novel this little puppet was and how something so simple can give a strong likeness to a historic figure and provoke so many disparate thoughts and ideas.
. . . I realized that there was immense value in allowing people to use such imaginative tools to rephrase their situations or circumstances in voices that aren’t their own . . .
I looked up the company that made the puppet and saw they made hundreds of these historical figure finger puppets. From that, I wondered what could be accomplished with objects such as this puppet ( I later started to call them mediating objects See Martha Brauer’s work in 2016) and began to explore the possibilities. This simple finger puppet sparked an idea about the power of creative techniques in coaching. I realized that there was immense value in allowing people to use such imaginative tools to rephrase their situations or circumstances in voices that aren’t their own. Allowing the mentee to use Frieda Kahlo, for example, to explain a concept to Barack Obama expanded their own understanding and opened them up to alternative thinking.
This approach taps into different perspectives, fostering a deeper understanding of topics and developing creative problem-solving skills that might not have been accessible otherwise. The finger puppet served as a catalyst for exploring innovative coaching methods that draw on creativity, imagination, and diverse viewpoints to enhance the coaching experience for both coaches and their clients.
You have mentioned that sources of inspiration you drew from, spanned from philosophy and the joys of nature, are you able to elaborate on these and how they influenced the development of the book’s content?

A lot of the book was written during pandemic and during lockdown, one of the few positive things that came out if the pandemic, for me, was the realisation on how much nature healed, being within and part of a natural environment was to enhance wellbeing.
In coaching, for example, I noticed how quickly someone would make connections between their environment and their situation.
I have found if you walk through an environment with somebody you begin to find that the environment around you leads the conversation, asks the questions – for example, a client and I walked along the river in Newport as the tide was coming out, we were walking past ancient castles, along an old Bridge, past a new housing estate and all the time the river was going in and out. Then the person I was coaching started talking about the ebb and flow of work; he began comparing it to the turbulence around pillars of the bridge which opened into a conversation reflecting on his situation using the nature as a tool to navigate his thoughts. Nature gave him a way to see beyond the turbulence of now and reframe his situation as an ebb to the flow to come.
This is an example of nature demonstrating the ways of how things are connected. When walking through nature you start to feel the connections around you, offering a tangible link leading to a true sense of the value of the connectiveness between each other. Knowing this value, feeling this connection can help you reframe an issue, challenge a status quo or develop a fuller opinion.
How does the book shed light on the use of creative techniques, and how do these techniques extend the possibilities for coaches and their clients?

The creative techniques I use on a day-to-day basis look at, how we can reflect on our surroundings and learn from what is around us, how we can use our all our senses to connect to an issue such as a lack of confidence, a challenge at work or a life challenge or event.
These creative techniques are in constant flow, of the ones discussed in this book I probably have 10 or so more that I use now. I have included them as a jumping-off point for coaches to build and develop their own toolkit of techniques that they can add to and archive as their own journey develops.
I believe, as in nature, we should be in positions of flex and flux, constantly in the position of bending or reflecting on what was before, what worked, what didn’t and why? We should be adaptive and listen to the needs of our client using the experience of our past techniques to build what is needed for the situation in front of us. So, the creative techniques are a reference point but not as a routine.
Lastly, what do you hope readers will take away from your book, and how do you envision it contributing to a stronger learning environment and increased diversity of coaching practices and understanding?

My vision for this book is to provide readers with the inspiration and tools they need to transform their coaching practice and approach their work differently. I want readers to build the courage and confidence to experiment with creative techniques and embrace their adaptive abilities within any given coaching situation. By making links to ways in which people engage with the world, such as art, poetry, music, and transformational objects, coaching practice can rapidly move away from rigid structures and rudimentary models.
By embracing our links with nature and the world around us through the power of creative coaching techniques this book aims to open doors for readers, empowering them to develop a diverse toolkit of techniques that can be adaptable and tailored to their clients’ unique needs. Through constant growth and reflection on past experiences, these coaching approaches will empower readers to break routine and tap into the flex and flux of the world around them. In addition, creative techniques help in group facilitation, leadership issues and team management.
As a result, I envision this book contributing to a stronger learning environment and fostering increased diversity in coaching practices. Coaches and their clients alike will benefit from this approach, enhancing their problem-solving skills, reframing issues, and ultimately achieving more meaningful and transformative coaching experiences.
More about Dr. Arthur Turner
Arthur was a Visiting Fellow at the University of South Wales (2014 – 2019) and is a Senior Lecturer at the University of the West of England. He has, in the past, been an Executive Board Member of the International Foundation for Action Research and a Recognized Teacher for the University of Ulster.
He completed his Doctorate in Business Administration in 2013, focusing on middle manager leadership development. He is an ILM Level 7 qualified coach and mentor since 2008. Since 2017 Arthur has been the programme manager for the ILM Coaching and Mentoring qualifications at Level 5 & 7.
His expertise lies in leadership development, with a focus on space, place, pace, the role of artefacts and mediating objects, and the use of the outdoors in adult learning. Dr. Turner has worked extensively with local councils and Health Boards in Wales and England, contributing to coaching, mentoring, and facilitative learning. His research interests have led to regular conference presentations and collaboration with practitioners from various fields. He co-directed the Professional Development Centre Limited between 2010 and 2021 and now works with the same company as a Senior Advisor, dedicated to improving leadership development through coaching and action learning approaches. As further development in his interests Arthur now works in voluntary basis with Newport City Council / Cyngor Dinas Casnewydd-ar-Wysg preparing a piece of City Centre land for Local Nature Reserve status.
You can contact Dr Arthur Turner about his research and practices through the contact details on his profile.
You can find more information about his book, The Theory and Practice of Creative Coaching on the publishers website.
Further reading
Turner A.F. & Seanor P. (2023) Walking in qualitative research UWE Podcast https://uwe.cloud.panopto.eu/Panopto/Pages/Viewer.aspx?id=c906333f-5d8b-4322-97d3-afdc00eeee38
Turner A.F. & Norris L. (2023) Playfulness and humour in executive coaching. UWE Spotlight series. Can be accessed at: Podcast 05.01.23 Edited.mp3
Turner A.F. (2023) Two contributions in: Forbes L. & Thomas D. Professors at play playbook. Carnegie Mellon University: ETC Press
Turner A.F. (2022) Space, Place and Time. Chapter in: Developing Leaders for Real – Proven approaches that deliver impact. Edited by Gray, Gilson and Cunningham (2022) Emerald Publishing Limited
Turner A.F. & Mighall L. (2022) Serious play podcast. The University of the West of England. Can be accessed at: https://soundcloud.com/uwebristol/serious-leisure-podcast-ep-15-bees-bugs-and-growing-things?in=uwebristol/sets/serious-leisure
Turner A.F & Kempster S. (2022) Playfulness in Leadership Development Podcast. UWE’s Future Impact Podcast Series Published on the 7th April 2022 on: https://soundcloud.com/uwebristol/future-impact-podcast-12-playfulness-in-leadership-development
Turner, A.F., Edwards, G., Latham, C. and Shortt, H. (2021), “Reflections from the field (mountain, cityscape and park): walking for management development and links to being-in-the world, belonging and “Ba””, Journal of Management Development, Vol. 40 No. 5, pp. 313-323.
Turner A.F. (2020) Chapter 13. Silence in Coaching in The Coaching Handbook – The Complete Practitioner Guide for Professional Coaches. Editor Jonathan Passmore. Routledge, October 2020
Turner A.F (2018) Chapter 11 Use of multi-ethnic, contemporary and historical finger puppets. In: Field Guide to Leadership Development edited by Steve Kempster, Arthur F. Turner, and Gareth Edwards http://www.e-elgar.com/shop/field-guide-to-leadership-development
Turner A.F. & Norris L. (2022) Humour and playfulness and their potential use in the advancement of coaching psychology and practice. The Coaching Psychologist Vol 18 No 2 pages 30 – 41
Turner A.F. (2020) All that jazz – a paper looking at the role of music in coaching practice. The Coaching psychologist Vol. 16 No 1
Turner A.F. (2019): Silence and its role in coaching. The Coaching Psychologist Vol 15 No 1
Heneberry, P., Turner, A.F. & Pardey D. (2019) A Practitioners’ Guide to Critical Leadership. Heneberry, Turner & Pardey
