By Hannah, UWE Bristol graduate
Hannah joined UWE Bristol in 2019 to study BA(Hons) English Language and Linguistics, graduating in 2022. Here she shares why she decided on UWE Bristol for her Master’s in Digital Marketing and why it made sense for her to stay here for postgraduate study.
Choosing postgrad study to support my career direction
“By the end of my undergraduate course, I’d become interested in a career in marketing, so I started considering marketing courses at postgraduate level. I talked to academic staff for advice on which course would suit my career aims best. They were so helpful in my decision making and soon after I applied to study a Master’s in Digital Marketing at UWE Bristol.
I wanted to go straight from my undergraduate to my postgraduate degree without time out because I knew which career I was aiming for and wanted to move towards this. Also, I felt it might be harder to come back to study if I started working first, so I was keen to stay in the studying mindset for another year.
My dream career
My dream career is to work in marketing in the exciting, fast-paced world of F1. I’m super motivated by my goal as I love everything about F1. The marketing is so rich considering all the sponsors, car design, race suits, the special liveries. It would also be a dream to travel around the world following race cars during the season. F1 is a spectacle so marketing plays a huge role and it’s something I can’t wait to get involved in.
How my master’s will support me to get into my dream career
As an incredibly competitive, male-dominated industry, I knew it would be tough to break into F1, so I realised a master’s would give me the edge. Having now completed my course, I’m confident it has. I have all the skills I need to step into a high-pressure marketing role in F1.
With the sport having a high reliance on technology, I think the digital focus of my qualification will add value to my CV. I’ve also gained useful skills such as Photoshop, web design, and search engine optimisation tactics.
Plus, I created a marketing portfolio to showcase my best work, which is something I can take to interviews to show employers what I can achieve. I’m confident all that I’ve learnt will stand me in good stead when applying for F1 jobs.
“As an incredibly competitive, male-dominated industry, I knew it would be tough to break into F1, so I realised a master’s would give me the edge.”
Why go anywhere else?
When I was thinking about where to study at postgrad level, I realised I felt happy and settled in Bristol already. I’d fallen in love with the city; I had an amazing group of friends; a lovely place to live. I’d created this great student life that I loved. So, when I found the right postgrad course for me at UWE Bristol, the question dawned on me, ‘why go anywhere else?’
Everything I needed was here and by staying at UWE Bristol I could move seamlessly into postgrad study. That really appealed to me, and I know now that I made the right decision as it helped me to excel at my course.
“I’d created this great student life that I loved. So, when I found the right postgrad course for me at UWE Bristol, the question dawned on me ‘why go anywhere else?’ “
What studying at master’s level has given me
While I enjoyed my undergrad, I would say I loved my postgrad. In your undergrad you learn great skills, but a master’s takes you to the next level and prepares you for your career. I felt really connected to my course and I’ve learned even more at master’s level. A master’s can really set you apart from the competition too, giving you the edge so you stand out from others.
What’s next for me?
Now that I’ve finished my master’s, I’m looking to get work experience with a reputable brand in F1. I can’t wait to break into the industry. I look forward to updating you in the future on my progress. Watch this space!”
