Women’s Forum – LinkedIn and Building Your Personal Brand

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by Caris Rubenzer, Women’s Forum coordinator, and Immigration Advisor with Student and Academic Services

Women's Forum leaflets and biscuit tin

For the Women’s Forum June meeting, we invited Careers Consultant Tim Summers to come and talk to members over lunch (biscuits included) about LinkedIn and the benefits of creating and maintaining your ‘Personal Brand’.

For someone who was aware of LinkedIn as a concept, but had not managed to get past the profile creation stage (my account had been created back in 2013 and I had dutifully ignored it since then), I felt like this was a topic that would be useful for many women working in Higher Education.

Not only do studies indicate that women are less likely than men to apply for jobs where they feel they do not meet the job specification completely, but also that men and women actually employ different tactics to find jobs. Even more worrying, according to LinkedIn’s Gender Insights Report, recruiters are less likely to click on woman’s profile when searching for candidates.

Because of this, it is incredibly important for women to be aware of how valuable tools such as LinkedIn can be ultilised effectively to network, advertise and sell oneself as a unique individual with a wealth of expertise to offer employers.

Tim started the session by posing the following questions:

  • What does ‘Personal Brand’ mean to you?
  • How do you rate your social media confidence?
  • What positive change could LinkedIn support you to achieve?

From there, the Women’s Forum explored what LinkedIn has to offer and compiled a handy Top 10 Tips for creating your personal brand:

  1. Complete your profile! Include your work experience, job title and an engaging summary;
  2. Be engaging. ‘Add spice’ but don’t ‘over egg the pudding’. If your job title is Careers Consultant, it might be a bit over the top to label yourself as a ‘Transformation Specialist’;
  3. Edit your public profile URL. This will be easier to remember and share. You can also add it to your CV!
  4. Add connections. Don’t be shy! Write a note with your request explaining why you’d like to connect. You’ll be surprised with how effective this can be;
  5. Engage with the newsfeed. Commenting, posting and sharing on LinkedIn gets your name out there and you’re more likely to be recognised within your sector;
  6. Post questions. Posting questions can encourage others to engage with you and raise your profile;
  7. Join groups. Joining groups relevant to your sector provides a wider network and many more opportunities you may have otherwise missed;
  8. 5 minutes a day. Just 5 minutes engagement per day can inform algorithms to make LinkedIn much more relevant to you;
  9. LinkedIn Salary. Use this LinkedIn feature to compare salaries of similar jobs or to see what you can expect if moving into another sector;
  10. I’m free! Actively looking for another job or just keeping an eye out? You can turn on the “Open” option on LinkedIn to notify employers that you’re available.

Tim ended the session by providing some useful links for those who would like to find out more on the subject, including HE-specific resources created by LinkedIn:

UWE Bristol also provides career development support for staff. The Employee Assistance Programme (EAP) (staff only) offers 1 hour career consultations.

Additionally, UWE Bristol runs a mentoring scheme (staff only) which assists all staff with their career development and finding professional opportunities.

To summarise, the session was a short but useful introduction on the possibilities of using LinkedIn to enhance the way you navigate the often intimidating world of job hunting or networking within your chosen sector.

For me personally, the session inspired me to go through my now ancient account and give it a little spruce. The idea that 5 minutes of engagement a day can enhance your professional life astronomically seems like a win-win situation. If you also take into consideration the statistics around women not feeling confident about applying for certain jobs, engaging with LinkedIn can give you that extra confidence to go for that job you may have previously disregarded as an impossible dream.

If you are interested in finding out more about this session or the Women’s Forum in general, please contact us at womensforum@uwe.ac.uk

You can connect with Caris Rubenzer on twitter at @CarisRubenzer, or on LinkedIn at: https://www.linkedin.com/in/caris-rubenzer/.

‘Redefining my disability’

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by Sophie Savage, Disability Project Officer, HAS Widening Participation Team 

I attended the Students’ Union’s ‘Redefining Disability Panel’ last week, which I think utilised some really well developed questions from Samuel Cornelius-Light (Students’ Union Disabled Students’ Officer), and the panel had a range of different backgrounds and experiences that they shared which were thought provoking and passionately delivered.

The importance of active listening was highlighted on multiple occasions in regard to how to best communicate with and support those with particular needs. In addition to challenging assumptions of what the lives of disabled people might look like – sport, performing on stage, going clubbing, ballet were all mentioned as activities enjoyed by the panelists and adaptation being the key for inclusion for all.

I felt fortunate to be a member of the audience, however if there was any criticism to be had, it would be that it was a shame there wasn’t a bigger audience for this fab panel to interact with.

Gender Networks: A Network for Network Leaders

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By Aimée Atkinson, Faculty and Service Liaison Manager on the Student Journey Programme, and one of UWE Bristol’s Women’s Forum Coordinators

Back in October I made the trip to London to attend a breakfast meeting hosted by Gender Networks. This is a network specifically for people who lead, chair or coordinate networks in their own organisations, across a broad range of sectors and industries. The Gender Network aims to support networks, at all stages of maturity, and offer to help network leaders find mentors from across sectors to help them take their network where they want it to go. Their meetings are an opportunity to be informed of the latest issues, as well as a chance to hear from a broad range of speakers, and an opportunity to share best practices. This is a membership organisation, and UWE Bristol’s Women’s Forum Coordinators had been invited to attend as guests of Vanessa Vallely OBE.

Vanessa, pictured above is an author, speaker and entrepreneur and is best known for launching We Are The City as a vehicle to help women progress in their careers. Vanessa also founded the diversity forum Gender Networks, the Rising Star Awards and TechWomen100 awards. A number of staff from UWE Bristol have won Rising Star Awards historically, including Jessica Coggins and Janice St. John-Matthews. Vanessa is an Officer of the Order of the British Empire (OBE) for her services to Women and the Economy. One of the highlights of my day was meeting Vanessa, who despite her status is both warm, and approachable, as well as inspirational.

The meeting was being hosted by Investec, who are part of the network. Members take it in turns to host the quarterly meetings, and they usually take place in London. Investec are known for their zebra, and attendees were delighted to see the zebra was also in attendance! (See image in top left of tweet above).

The whole event only took a total of 2 hours, beginning at 8am with a breakfast reception and an opportunity to meet fellow attendees. Most of the women I spoke to were based in London, however some had traveled from Manchester and Leeds, including Simone Roche, CEO and founder of Northern Power Women.

Despite being a short event, it was definitely action packed! After an introduction from Vanessa and a welcome from our Investec hosts, where they told us about their Taboo series, and the work they’d done to bring sceptics on board, as well as how they’d opened up their women’s network to male allies. We were then treated to a round up of gender related news from Harriet Minter who is a journalist and broadcaster. Harriet talked us through how companies can ensure maternity leave does not hurt a woman’s career, how Facebook have gotten into trouble for targeting their job adverts, the importance of gender allies in public as well as private spheres, the rise of working mothers, and the need to have women on boards.

Following the round up of the news, Vanessa encouraged us all to do some speed networking, with a twist. Vanessa encourages networking at all the events she hosts, and has noticed that people tend to network with people that look like themselves. All the blondes talk to blondes, the people with glasses find someone else with glasses. Therefore Vanessa set us the challenge of talking to someone who didn’t look like we did. I thought this was an interesting approach, and while enforced networking can often feel a bit forced, or awkward, fortunately this didn’t!

This was followed by table work, where the room organised themselves into small groups and shared their local successes, plans, and best practices.

Following this was a series of inspirational speakers, which began with Ann Francke, author and CEO of the Chartered Management Institute. Ann spoke about the gender pay gap, a topic she is an expert in, and one she has spoken about very regularly. Ann talked about the Broken Window Effect – this is a criminology theory, and refers to the work undertaken by New York City Police Commissioner William Bratton in 1990s in which tackling small crimes such as graffiti and broken windows lead to a reduction in crime rates. Ann argued that by tolerating small gender slights we are a long way off solving the bigger issues, such as the gender pay gap.

Ann was followed by Heather Melville, OBE. Heather talked about the need to diversify networks, and that by diversifying speakers it can encourage a diversified membership. Heather also spoke about the importance of sustainable networks and the need to encourage new leaders. She talked about the risk of a network hinging on one person, and that if that person leaves, it is possible the whole network can fall apart. Not only this, but it is a good development opportunity to bring new leaders on board, and it doesn’t have to mean you, as a leader, leaving the network entirely.

Heather was followed by Sherry Coutu, CBE. Sherry spoke about Founders4Schools and the importance of children, and particularly girls, needing role models, and how these are not always evident in their family or local community. Therefore Founders4Schools aims to inspire school aged children to reach their potential by providing them with role models, and in particular role models that they can relate to.

All in all it was an action packed, inspiring couple of hours, and there’s definitely lessons that UWE’s Women’s Forum can learn from the speakers. And what’s more these lessons are easy to share with any of the other staff networks at UWE, particularly around sustainable networks and diversifying speakers, to in turn diversify membership.