How can the West of England achieve economic prosperity while responding to the challenges of climate change and biodiversity loss?
These questions are at the heart of Sustainable Economy in the West of England? , a major new report published by the Sustainable Economies Research Group (SERG) on 15th June 2026.
The report examines the sustainability of the West of England’s economy, identifying the region’s most pressing environmental challenges and exploring how economic strategy can help address them. While there is growing emphasis on green growth, the report argues that achieving a genuinely sustainable economy requires more than reducing carbon emissions alone. It calls for a broader understanding of prosperity that recognises the importance of nature, communities and long-term resilience alongside economic performance.
Drawing on detailed analysis and evidence, the report makes several significant contributions.
It characterises the region’s natural environment, highlighting its ecological assets, the challenges they face, and the opportunities for nature recovery that can be supported through policy and investment.
It provides new estimates of Scope 1 greenhouse gas emissions by detailed producing sectors across the region, including emissions associated with air transport services – data that has not previously been available at this level of detail – alongside employment figures.
The report identifies practical pathways for reducing emissions in the region’s highest-emitting sectors, helping to inform future policy and investment decisions.
It also presents the first detailed estimates of the region’s greenhouse gas footprint across Scopes 1, 2 and 3 by sector, providing a more complete picture of the emissions associated with economic activity and highlighting strategies to address them.
Recognising that mitigation alone is not enough, the report brings together current evidence on climate risks and adaptation needs, examining how the region can become more resilient to future environmental change.
Alongside the challenges, the report showcases examples of innovation and leadership from across the West of England, demonstrating how organisations and communities are already contributing to a more sustainable future.
The report also synthesises the region’s key challenges and identifies value propositions that could help shape future economic development, while arguing that measures of economic success should move beyond traditional indicators to recognise the five forms of capital that underpin a sustainable economy: natural, human, social, manufactured and financial.
Finally, the report sets out SERG’s conceptualisation of what a sustainable economy is, offering a framework that can inform future research, policy and practice at both regional and national levels.
“This independent report provides a benchmark for the West of England, highlighting the key constraints, challenges and opportunities in moving the region towards a sustainable economy. We found outstanding examples of leadership, a highly supportive institutional environment and innovative businesses already demonstrating what is possible. If we can’t embed a sustainable economy in the West of England, then where else?” Peter Bradley, Professor of Sustainable Economy.
The report will be of interest to policymakers, practitioners, businesses, researchers and anyone with an interest in the sustainable economy or the future of the West of England. By combining new data, interdisciplinary analysis and practical recommendations, it provides an important evidence base for discussions about how the region can achieve prosperity while protecting the environment and improving wellbeing.
Read the full report to explore the evidence, findings and recommendations in detail.



