HAS Research Blog

Research image of the month #3: CAR 'any size' fashion shoot   

Posted by Kathleen Steeden | 0 comments  
17Nov2010
Model posing at CAR any size fashion shoot

This might look an like an unlikely candidate for a Health and Life Sciences Research image - more like something from a fashion magazine. In fact it was taken during an 'any size' fashion shoot organised by researchers from the Centre for Appearance Research (CAR) in the Department of Psychology.
 
CAR researchers Dr Phillippa Diedrichs and Nicole Paraskeva organised the shoot to encourage the use of models with diverse body shapes and sizes in the media. They will use the photos to explore the impact of unrealistic perfected images on appearance and body image, by comparing public opinion of these photos of ‘real people’ with those of airbrushed models more often used in advertising campaigns and fashion magazines. 

Research consistently shows that viewing idealised media images has a negative impact on body image for children and adults. Exposure to ultra-thin and muscular models contributes to unrealistic beauty ideals and can seriously harm individuals’ psychological and physical wellbeing.

Speaking about the importance of the research Dr Diedrichs says: “There have been recent calls from the general public, advocacy groups and politicians for the use of models that reflect reality and have different body shapes and sizes. We hope that these photos, presenting more diverse and realistic images of beauty, will help to promote healthy body image".

For more information visit the CAR website

tags: CAR, images, media, psychology
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