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Bristol City Council is to use digital marketing plans submitted by final year marketing students at UWE Bristol as part of Sustain's Sugar Smart campaign. The students with the best pitches attended a ceremony at Bristol Business School this month, (More)
On Wednesday 31 January, the Chartered Institute of Marketing hosted their "Personal Career Plan Conference" at the Bristol Business School. The 3rd annual conference was aimed at new and experienced marketers. The conference aimed to help mark (More)
Author: Tim Hughes, Professor of Applied Marketing  In recent years, digital marketing has fundamentally changed the nature of communication with customers. This is true of both Business-to-Consumer and Business-to-Business markets. Digital marketin (More)
A graduate from the University of the West of England (UWE Bristol) who worked on the Bloodhound Supersonic Car project while studying at the University has secured a job as a Knowledge Transfer Partnership (KTP) Associate with Viper Innovations. Kim (More)
In an increasingly competitive world in which marketing agencies are prolific, how best should they retain clients, and how can a relationship between client and agency be set up in the first place to ensure longevity? Two academics at the University (More)