{"id":8977,"date":"2026-06-25T08:44:04","date_gmt":"2026-06-25T07:44:04","guid":{"rendered":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/?p=8977"},"modified":"2026-06-25T15:46:46","modified_gmt":"2026-06-25T14:46:46","slug":"knowledge-transfer-partnership-case-study-lynne-fernandes-optometrists","status":"publish","type":"post","link":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/knowledge-transfer-partnership-case-study-lynne-fernandes-optometrists\/","title":{"rendered":"Knowledge Transfer Partnership\u00a0case\u00a0study \u2013 Lynne Fernandes Optometrists"},"content":{"rendered":"\n

About <\/strong>Lynne Fernandes Optometrists<\/strong><\/a>:  <\/strong><\/p>\n\n\n\n

Lynne Fernandes Optometrists is a highly skilled, national award-winning Optometrists founded by Lynne and Gerard Fernandes. It is one of the most respected and trusted UK independent opticians, with highly qualified optometrists and industry-leading technology. Their innovative eye care and exemplary customer service is continuously improved by investment in equipment and products to provide personalised eye care and vision correction of the highest standard.<\/p>\n\n\n\n

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About the <\/strong>Knowledge Base<\/strong><\/a>:  <\/strong><\/p>\n\n\n\n

The Knowledge Base team was made up of Mario Vafeas, Michelle Jackson, and Mary-Ann Sherratt. Professor of Marketing, Mario Vafeas teaches undergraduate and masters; he is involved in Knowledge Exchange Projects with SMEs, and research in the field of buyer-seller relationships and value co-creation. Michelle Jackson is a Senior Lecturer in the Business School, teaching at undergraduate and master\u2019s level and is an experienced marketer and marketing manager. Mary-Ann Sherratt was the Workforce Development Portfolio lead, and Clinical Lead for Optometry and is now Head of Optometry and Consultant Optometrist at Bristol Eye Hospital.<\/p>\n\n\n\n

About the KTP Associate:<\/strong><\/p>\n\n\n\n

David Todd<\/a> worked as a Marketing and Business Change Manager with Lynne Fernandes Optometrists and UWE Bristol. He holds a Master\u2019s degree in Strategy, Change and Leadership, as well as Business Administration. During his time on the KTP programme, David benefitted from extensive training, including a course at Ashorne Hill on Strategy and Innovation, and studied for a Diploma in Digital Marketing.<\/p>\n\n\n\n

When asked if he would recommend the KTP Associate role, David shared: <\/p>\n\n\n\n

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“I would thoroughly recommend the programme to other graduates. You quickly gain knowledge and experience that can make a positive difference to the organisation you work with. You will always have problems, and I have found on several occasions talking to the right people makes a tremendous difference \u2013 people want to help. I feel that it is a springboard to a successful and interesting career. The programme gives you the tools and knowledge to progress and enables you to be an asset to your organisation. It is just a pity that more people do not know about it!<\/em>“<\/p>\n<\/blockquote>\n\n\n\n

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Photo: David Todd, KTP Associate<\/figcaption><\/figure>\n\n\n\n
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About Innovate UK:  <\/strong><\/p>\n\n\n\n

Innovate UK<\/a> is part of UK Research and Innovation, is the UK\u2019s innovation agency. Their mission is to help companies to grow through their development and commercialisation of new products, processes and services, supported by an outstanding innovation ecosystem that is agile, inclusive and easy to navigate.<\/p>\n\n\n\n

The Challenge the KTP Addressed: <\/strong><\/p>\n\n\n\n

The KTP project set out to address the follow aims:<\/p>\n\n\n\n

Repositioning and relaunching the <\/strong>EyeSense<\/strong><\/a> subscription<\/strong><\/p>\n\n\n\n