{"id":6833,"date":"2025-06-10T15:28:31","date_gmt":"2025-06-10T14:28:31","guid":{"rendered":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/?p=6833"},"modified":"2026-03-10T11:57:56","modified_gmt":"2026-03-10T11:57:56","slug":"a-freight-future-that-delivers-for-everyone","status":"publish","type":"post","link":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/a-freight-future-that-delivers-for-everyone\/","title":{"rendered":"A freight future that delivers for everyone"},"content":{"rendered":"\n
\n

“I want a freight future that delivers for everyone, and is economically, environmentally and socially sustainable.”<\/p>\n<\/blockquote>\n\n\n\n

Dr Daniela Paddeu<\/a>, Associate Professor of Sustainable Freight Futures<\/em>\u202f <\/p>\n\n\n\n

Working closely with academic, government and industry partners and stakeholders, my research explores how we can co-design a more innovative, sustainable freight future. A freight future that\u2019s responsive to the needs and expectations of all partners and stakeholders.\u202f\u202f <\/p>\n\n\n\n

As the freight specialist for the Centre for Transport and Society (CTS) at UWE Bristol, I provide a strong link between research and practice. For example, I work on projects with strong policy impact, especially related to strategic thinking on decarbonisation and innovation plans for the future of transport. I\u2019m looking at the environmental impacts of freight, as well as its social and economic impacts. I see things from both an industry and stakeholder perspective, as well as a public one. That\u2019s important to me. It\u2019s important to all our futures too.\u202f\u202f <\/p>\n\n\n\n

Balancing efficiency and sustainability<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

I work to better understand how we move freight, especially in busy urban areas. Because the way we buy things has changed a lot. We buy things and want them to be delivered to our doorstep the same day or the next day. That\u2019s very convenient for us but what does it mean in terms of environmental and social impact? What is the bigger cost of this? Through my work, I want to better understand how to design appropriate policies and plans that address freight issues from both an efficiency and sustainability perspective. \u202f <\/p>\n\n\n\n

Another big question for me is how we build freight systems that are resilient to uncertainty. In the last few years, we have had very disruptive events. I want to try to help the industry and its many stakeholders to make better decisions today but also take into consideration the uncertainties we might be facing in the next 10 or 15 years.\u202f\u202f<\/p>\n\n\n\n

The freight future we want \u2013 and need\u202f<\/strong>\u202f <\/h2>\n\n\n\n
<\/div>\n\n\n\n

What does the future of freight look like? It\u2019s a good question but, in many ways, the wrong question. For me, it\u2019s more about what is the future we want? Where do we want to get to? We all want a future that is more sustainable, more inclusive, more economically prosperous for everyone. That\u2019s where I\u2019m heading. That\u2019s where I want my research work to take this very important industry.\u202f\u202f <\/p>\n\n\n\n

\n\n\n\n

Contribution to the UN 2030 sustainable development goals<\/h2>\n\n\n\n

UWE Bristol is proud to align our research to the UN sustainable development goals<\/a>. The above research aligns with the following goals:<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

\u202f <\/p>\n","protected":false},"excerpt":{"rendered":"

“I want a freight future that delivers for everyone, and is economically, environmentally and socially sustainable.” Dr Daniela Paddeu, Associate Professor of Sustainable Freight Futures\u202f  Working closely with academic, government and industry partners and stakeholders, my research explores how we can co-design a more innovative, sustainable freight future. A freight future that\u2019s responsive to the … Continue reading “A freight future that delivers for everyone”<\/span><\/a><\/p>\n","protected":false},"author":106,"featured_media":7253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[1403,1385,127,1,4],"tags":[11,42,62,74,75,226,76],"class_list":["post-6833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-public-engagements","category-research-business-innovation","category-uncategorised","category-uwe-bristol-research","tag-bristol","tag-innovation","tag-research","tag-uwe","tag-uwe-bristol","tag-uwe-bristol-research","tag-uwe-research"],"_links":{"self":[{"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/posts\/6833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/comments?post=6833"}],"version-history":[{"count":4,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/posts\/6833\/revisions"}],"predecessor-version":[{"id":8442,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/posts\/6833\/revisions\/8442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/media\/7253"}],"wp:attachment":[{"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/media?parent=6833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/categories?post=6833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/tags?post=6833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}