{"id":6058,"date":"2025-01-08T14:19:37","date_gmt":"2025-01-08T14:19:37","guid":{"rendered":"https:\/\/blogs.uwe.ac.uk\/research-business-innovation\/?p=6058"},"modified":"2025-01-08T14:19:39","modified_gmt":"2025-01-08T14:19:39","slug":"dr-myriam-bellaouaied-links-service-marketing-to-health-considering-healthcare-staff-and-patients-wellbeing-in-new-research-study","status":"publish","type":"post","link":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/dr-myriam-bellaouaied-links-service-marketing-to-health-considering-healthcare-staff-and-patients-wellbeing-in-new-research-study\/","title":{"rendered":"Dr Myriam Bellaouaied links service marketing to health, considering ‘healthcare staff and patients\u2019 wellbeing in new research study"},"content":{"rendered":"\n

Dr Myriam Bellaouaied<\/a> Senior Lecturer in Marketing at UWE Bristol , has had her project considering ‘healthcare staff and patients\u2019 wellbeing and impacts on the quality\/provision of care and patient experience’ approved by the Integrated Care Academy (ICA) \u2013 2024\/25.<\/a> <\/p>\n\n\n\n

The interdisciplinary project connecting service marketing to the healthcare sector considers the healthcare staff \/patients\u2019 wellbeing and impacts on the quality\/provision of care and patient experience.  <\/p>\n\n\n\n

The project brings together substantive and theoretical concepts and ideas from the disciplines of service research, marketing, methodology, public health and epidemiology. The project answers NHS healthcare staff workplace challenges, considering staff \/ patients\u2019 wellbeing, and aims to build a new healthcare service model. <\/p>\n\n\n\n

The foundations of the study are intertwined with three contexts: <\/p>\n\n\n\n

 (1) The COVID-19 pandemic created a global challenge to healthcare worker wellbeing: \u201cthe need to protect the mental and physical wellbeing of health workers is critical\u201d (Creese et al, 2021).   <\/p>\n\n\n\n

(2) Transformative Service Research (TSR), addressing challenges toward healthcare services has received increasing attention in recent years for analysing how services can enhance wellbeing. <\/p>\n\n\n\n

(3) The 17 United Nations Sustainable Development Goals (SDGs) are an urgent call to take action to improve human welfare, creating potential direction for service research to achieve the third SDG that is enabling good health and wellbeing. <\/p>\n\n\n\n

To deliver the project, Myriam will work closely with the Bristol, North Somerset and South Gloucestershire Integrated Care Board (BNSSG ICB)<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Dr Myriam Bellaouaied Senior Lecturer in Marketing at UWE Bristol , has had her project considering ‘healthcare staff and patients\u2019 wellbeing and impacts on the quality\/provision of care and patient experience’ approved by the Integrated Care Academy (ICA) \u2013 2024\/25.  The interdisciplinary project connecting service marketing to the healthcare sector considers the healthcare staff \/patients\u2019 … Continue reading “Dr Myriam Bellaouaied links service marketing to health, considering ‘healthcare staff and patients\u2019 wellbeing in new research study”<\/span><\/a><\/p>\n","protected":false},"author":39,"featured_media":6059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":4,"footnotes":""},"categories":[4],"tags":[1370,1372,55,1371,76,79],"class_list":["post-6058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uwe-bristol-research","tag-dr-myriam-bellaouaied","tag-healthcare-staff-and-patients","tag-nhs","tag-nhs-healthcare","tag-uwe-research","tag-wellbeing"],"_links":{"self":[{"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/posts\/6058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/comments?post=6058"}],"version-history":[{"count":1,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/posts\/6058\/revisions"}],"predecessor-version":[{"id":6060,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/posts\/6058\/revisions\/6060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/media\/6059"}],"wp:attachment":[{"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/media?parent=6058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/categories?post=6058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/tags?post=6058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}