{"id":3824,"date":"2022-09-23T11:06:12","date_gmt":"2022-09-23T10:06:12","guid":{"rendered":"https:\/\/blogs.uwe.ac.uk\/research-business-innovation\/?p=3824"},"modified":"2022-09-23T11:06:15","modified_gmt":"2022-09-23T10:06:15","slug":"uwe-bristol-launches-new-and-accredited-digital-marketing-bootcamp-for-employers-to-upskill-their-staff-or-individuals-looking-to-change-career","status":"publish","type":"post","link":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/uwe-bristol-launches-new-and-accredited-digital-marketing-bootcamp-for-employers-to-upskill-their-staff-or-individuals-looking-to-change-career\/","title":{"rendered":"UWE Bristol launches new and accredited Digital Marketing Bootcamp for employers to upskill their staff or individuals looking to change career"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">UWE Bristol is delivering a 12-14 week course designed to provide individuals with high-impact workplace skills that they can immediately input into their organisation or use to help them find a new role. With one-day per week of learning, learners will be able to gain the DMI Professional Diploma in Digital Marketing and boost their CV. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Funded by West of England Combined Authority, our 12\u201314-week bootcamp will give learners the skills and knowledge to become a digital marketer. Each week will focus on a specific area of digital marketing to develop fundamental knowledge and then enhance those skills through interactive activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The training will be offered to two separate cohorts to support more individuals as below:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cohort 1 \u2013<\/strong> Young adults (19 \u2013 26), women and underrepresented groups currently unemployed or looking to start or progress their career in digital marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Starts Wednesday 12 October 2022<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cohort 2 \u2013<\/strong> individuals employed in an SME in the region, looking to develop or enhance their digital marketing skills to take on new responsibilities or a new role within their organization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Starts Wednesday 11 January 2023<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Individuals who are not employed within Digital Marketing and are looking to start a new career can register for cohort 1 and will be supported with the skills to work in the industry alongside support to boost CV and LinkedIn profiles to attract potential new employment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Employers can put their employees forward for cohort 2, or employees can apply individually. As the employees move through the training they will develop a portfolio of work based on existing work-based problems to enable the learning to have an instant impact and they will also be supported with a personal development plan to support career development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once registered onto our digital marketing bootcamp you automatically become a member of the DMI which means you get access to an extensive toolkit of resources, e-books, podcasts, lessons and much more, all of which can greatly support your learning and career beyond this training.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Course Content<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Session 1 &#8211;\u00a0<strong>Introduction to Digital Marketing<\/strong>\u200b<\/li><li>Session 2 &#8211;\u00a0<strong>Content Marketing\u00a0<\/strong>\u200b<\/li><li>Session 3 &#8211;\u00a0<strong>Social Media Marketing\u00a0<\/strong>\u200b<\/li><li>Session 4 &#8211;\u00a0<strong>Search Engine Optimisation (SEO)\u00a0<\/strong>\u200b<\/li><li>Session 5 &#8211;\u00a0<strong>Pay Per Click\u00a0<\/strong>\u200b<\/li><li>Session 6 &#8211;\u00a0<strong>YouTube and Display\u00a0<\/strong>\u200b<\/li><li>Session 7 &#8211;\u00a0<strong>Email Marketing\u00a0<\/strong>\u200b<\/li><li>Session 8 &#8211;\u00a0<strong>Website Optimisation<\/strong>\u200b<\/li><li>Session 9 &#8211;\u00a0<strong>Analytics\u00a0<\/strong>\u200b<\/li><li>Session 10 &#8211;\u00a0<strong>Digital Marketing Strategy<\/strong>\u200b<\/li><li>Session 11 &#8211;\u00a0<strong>Revision &amp; Career Development Planning<\/strong>\u200b<\/li><li>Session 12 &#8211;\u00a0<strong>Revision &amp; Career Development Planning<\/strong><\/li><li>Session 13 \u2013 14 \u2013 <strong>CV development, Linkedin, Interview prep and employability skills<\/strong>\u00a0<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Eligibility<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our bootcamps are open to individuals and businesses located in the West of England region (Bristol, South Gloucestershire, Bath and Northeast Somerset, and North Somerset). While each cohort has a primary targeted audience, we will consider applications from anyone who meets the basic eligibility criteria of being based in the west of England.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Be aged 19+<\/li><li>Have the right to live and work in the UK<\/li><li>Not have taken or be undertaking any other funded skills bootcamp in 2022<\/li><li>Live or be working for an employer; or looking to gain employment in the West of England region<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Full information and register your interest <a href=\"https:\/\/www.skillsforfutures.co.uk\/inclusive-digital-bootcamps\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UWE Bristol is delivering a 12-14 week course designed to provide individuals with high-impact workplace skills that they can immediately input into their organisation or use to help them find a new role. With one-day per week of learning, learners will be able to gain the DMI Professional Diploma in Digital Marketing and boost their &hellip; <a href=\"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/uwe-bristol-launches-new-and-accredited-digital-marketing-bootcamp-for-employers-to-upskill-their-staff-or-individuals-looking-to-change-career\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;UWE Bristol launches new and accredited Digital Marketing Bootcamp for employers to upskill their staff or individuals looking to change career&#8221;<\/span><\/a><\/p>\n","protected":false},"author":39,"featured_media":3825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[127,748],"tags":[17,512,475,316],"class_list":["post-3824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-business-innovation","category-skills","tag-business","tag-digital-skills","tag-skills","tag-west-of-england-combined-authority"],"_links":{"self":[{"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/posts\/3824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/comments?post=3824"}],"version-history":[{"count":2,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/posts\/3824\/revisions"}],"predecessor-version":[{"id":3827,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/posts\/3824\/revisions\/3827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/media\/3825"}],"wp:attachment":[{"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/media?parent=3824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/categories?post=3824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uwe.ac.uk\/research-external-engagement\/wp-json\/wp\/v2\/tags?post=3824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}