Guest blog post from Berrbizne Urzelai Lopez De Aberasturi, Lecturer and Team Coach Team Entrepreneurship
I am part of the Organizing and Scientific Committee of Clustering: International Conference on Clusters and Industrial Districts. This year we organized the 4th edition of the conference in the faculty of Economics of the University of Valencia, Spain (23th-24th May).
The event includes a variety of activities around local contexts and globalization, the phenomenon of geographical agglomerations of companies and individuals, and organizational models such as industrial districts and clusters. One of the differentiating elements of this conference is its interdisciplinary nature. It focuses on clusters but from very different perspectives (economy, marketing, history, geography, internationalization, sociology, etc.).
This year the conference included Pre-conference activities, Roundtables, Conferences, Doctoral Workshop and Parallel Sessions, and gathered 100 participants from 20 countries. In this edition, we were especially interested in work that focused on the Human and Relational Resources of the territory. The different papers presented intended to show that, in a globalized and virtually interconnected world, clusters and people are determinants to explain the heterogeneity observed in the growth of companies and regions.
On 24th of May I presented my paper “Managerial perceptions on the value of Country-of-Origin Clusters” in a parallel session around Multinational Companies, and Global Value chains. After my presentation I was a speaker in a roundtable around “remote workforce connected and sharing knowledge”, along with Barbara Covarrubias (University of Applied Sciences, Vienna, Austria) and Alejandro Sanchez Cuenca (Deputy Head of Arcelor-Mittal). The session was chaired by Lourdes Canós-Darós (Polytechnic University of Valencia).
I was invited as a keynote speaker in the VI International Conference of MOTIVA (28-30th May). This year, it is the 20th anniversary of MOTIVA, and the focus of the conference was on young Enterprises and the role of universities in promoting this. There were 42 papers presented, and 100 participants from 12 countries.
MOTIVA is a Spanish and Latin American network of academics that want to promote entrepreneurship and enterprises that contribute to the social welfare in those countries. It was created in 1999 and now it gathers academics from various countries: Costa Rica, Mexico, Ecuador, Colombia, Venezuela, Argentina, Chile and Spain. This network aims to:
Promote an entrepreneurial culture
Organize international gatherings and conferences
Share and transfer entrepreneurial projects and successful cases
Develop teaching methodologies and resources around the creation of enterprises and entrepreneurship.
My presentation was on 29th (11.30-13.00) and the title was “Experiential learning: Team Entrepreneurship”, as it was focused on teaching experiences, practices and methodologies. I talked about Team Academy, our TE course in UWE, and the fundaments and pedagogy behind our teaching and learning philosophy. The session was chaired by Marisa Quintanilla (UVocupació, UV, Spain).
What if Universities were seen as institutions with responsibilities to the societies they inhabit? What hope for a citizen-led, participatory curriculum to equip us with the knowledge to build a more human, caring and sustainable economy? This Bristol Leadership and Change Centre (BLCC) research symposium was held at the University of the West of England (UWE), Bristol, in October 2018. Its purpose, as described by event organisers, was to bring together leadership and management scholars to reflect on the nature, purpose, and challenges of being ‘critical’ in the contemporary Business School environment.
Higher Education, as a social process of facilitating learning and change, has a critical challenge. Many academics are aware, sometimes intuitively, of the limitations of the liberal institution of education, characterised by the detached observations of objective, scientific discourses that form the supposed neutrality of knowledge. Many still adhere to the dispiriting task of preparing debt-laden students for the mercies or exclusions of work, markets, and consumption that follow, often due to a lack of any tangible sense of an alternative.
More recently, learning in an era of globalization is understood as dispersed, taking place outside the bounds of traditional education and within a high velocity exchange of people and places, finance, technologies, cultures, settings, and spaces. Despite talk of helping individuals adapt to complexity, diversity and change, the priorities of the Business School can still seem dominated by the narrow, quantitative models valued by economists and market-fearing policymakers, alongside a distinctly neoliberal narrative of entrepreneurship, leadership and ‘being enterprising’.
Creativity is the buzzword, but in an increasingly disturbed world. At the same time, individuals have become ever more isolated from each other amid spiralling mental ill-health and shrinking space to imagine alternatives. Technological advances are reducing family, peer and social relations to cyber-relations – only exacerbating feelings of loneliness – while automation and marketisation reduce much subsequent employment to precarity or meaningless grind. Political apathy, social inequality and welfare state dismantling seem the accepted costs of ever-expanding markets and ‘continuous improvement’. Higher education can, for all its virtues, end up merely helping individuals adapt to the deep pathologies of neoliberal market society.
At the heart of this, I think, is the spectre of homo economicus. This is the assumed ‘rational’ economic agent inculcated with the knowledge and the skills to play the occupational roles demanded by the over-capitalised and financialised global economy. Yet we apparently still need the local, the situational and the social value found in non-market participation: the human touch, the sense of presence and care increasingly found absent in our turbo-charged market society. Recent research has demonstrated that social connection, empathy, and cooperation are at the foundation of personal, social and community change. Do academics or leaders in academia have the courage to move the discussion beyond the shadow of the selfish gene?
In Critical Condition
The value of critical pedagogy lies in its capacity to equip us with the knowledge to expose and challenge often hidden injustice. It also lies in a sense of hope that grows with connecting and working together to co-create practical and political alternatives to some of the major challenges of our time. This is important because how we frame contemporary social or environmental problems depends on our values and principles, which can in turn open up a broader spectrum of solutions than our modern polity or market governance may view as plausible.
So how did this event contribute to our sense of individual and collective empowerment in this sense? What exactly is the nature, purpose and challenges of being ‘critical’ in the contemporary Business School environment?
There were some bright minds, interesting discussion and excellent presentations. Keynote speaker Professor Martin Parker from the University of Bristol exposed the ‘hidden curriculum’, explaining how contemporary business schools teach a narrow form of capitalism where ‘the market’ is the underlying driver and determinant of the education they provide. He pointed out how literally hundreds of alternative forms of organising social and economic life are excluded in the Business School curriculum, demonstrating this through his ‘organising dictionary’. In this dictionary were many alternatives, including some of the more well-known such as worker-owned cooperatives and the commons.
Importantly, Parker invited us to think about patterns, and urged us to start re-building higher education from the bottom-up experiences and strengths of citizens and communities. To facilitate a more accurate conception of the rich tapestry of human organising, he moved us away from ‘management’ and towards the margins of what contemporary capitalism would consider value-able. He proposed an alternative institution: The School for Organising. This institution will develop and teach the multitude of different forms of organising, “enabling individuals to discover alternative responses to the issues of inequality and sustainability faced by all of us today”.
Dr Sarah Robinson of the University of Glasgow delivered some penetrating insights (and warnings) for the aspiring early career academic. Of particular interest for me was the disjuncture between the intrinsic motivation of critically-minded scholars who go into academia (considerations of social justice, democracy, intellectual autonomy and independence) and the post-PhD reality (Key Performance Indicators, stress, insecurity, audit culture, managerialism, publishing restrictions and conditionality).
Dr Neil Sutherland from UWE delivered a convincing presentation on the drawbacks of ‘teaching’ under the rubric of the critical banner. A short paragraph alone would not hope to capture the clarity of his thinking on this topic. Yet in essence, he asked, does this impose ‘our’ way of thinking on free-thinking students? Does this create an unhelpful binary of us and them?
Dr Pam Seanor and Dr Doris Schedlitzki, also from UWE, invited participants to weave together the value of their experience with the entrepreneurship, leadership and ‘being enterprising’ agenda. What might critical entrepreneurship look like instead? How can we move the conversation beyond the ‘heroic’ individual entrepreneur and towards a recognition of the social nature of learning and change? Doris and Pam made clear they intend to take an ‘affirmative critical approach’ in their pedagogy to help students question dominant cultural narratives so that they themselves can feel empowered to identify the alternative practices that they seek.
Professor Sandra Jones from RMIT University, Melbourne, was engaging in her provocation, inviting us to reject the dominant vision for humanity of competition and profit maximisation. Two aspects of her talk chimed most with me. One was her admission that, as well as the more common complaint about skewed resource distribution, many millenials had been left scant opportunity by their baby boomer predecessors to challenge the damaging conceptual myth of homoeconomicus, free markets and market growth. The second was a darkly humorous ‘quote’ from George Orwell in reference to his dystopian novel 1984: “I wrote it as a warning, not a fucking instruction manual”.
Despite my enthusiasm, the event felt quite overwhelming at times. It was free and inclusive. It was friendly. There were refreshments and breaks. People were free to talk, listen, ask questions, and participate as they wished. There was an invitation to continue conversations and networking at the end of the symposium. Yet I sensed a similar uncertainty in other participants as the event drew to a close, almost like a sense of unfinished business; something that didn’t escape the attention of event organiser Professor Richard Bolden.
As I waited in the cool, darkening autumn evening for my return train at Bristol Parkway station – listening to the occasional clanking of machinery or watching the faceless faces whizz past – I thought it was worth reflecting more on why this might have been.
Perhaps, as one participant pointed out towards the end, it was life and living conditions. To a large extent, people still need to submit to the anonymous power of the market for their livelihoods, their homes and their well being. People are worried about their loved ones and their futures; faced with new and shifting threats to their welfare each day. There is a tangible sense of atomisation and psychological strain. Economic life can feel like an uncertainty that follows you. This doesn’t look likely to improve, either:
“Whether through the enclosures brought on by neoliberalism or the increasingly authoritarian and exclusionary politics of the further right, the expected normality (job security, pensions, unemployment supports, fair working hours and conditions) that citizens experience or aspire to will likely continue to erode.” Bauwens et al. (2017)
In this world of ‘post-truth’ and fast-paced change, we hardly have time to navigate one personal trauma or social transformation before we are bludgeoned onto the next. Where neoliberal restructuring and toxic stress are still the norm, it is hard to know what is reality anymore let alone how we come to know it, or the right methodology for teaching it.
Critical questions: How can we carve out shared spaces for transitioning to something more time-rich, caring and human? How do we find ways to connect with one another in solidarity and on a deeper, more intuitive level? There was, at least, a sense that this symposium offered a valuable and important space to engage with others in precarious times; as well as something that people indicated a desire to continue engaging with.
To me, critical pedagogy feels honest and authentic. We can be guided by the values of autonomy, responsibility and solidarity, and we are part of a larger interdependent whole rather than the struggling atoms of liberal-individualist and neoliberal market culture.
Yet it is also about having the courage to voice social silences and inject some authenticity beyond the sometimes gilded halls of academia and the career-building activity of contemporary neoliberal subjects. It might ask the following challenging questions:
What moved people to attend this event in the first place?
Did people feel moved to share their experiences, fears and truths?
What bridges of trust and solidarity are being built with people worst-affected by the marketisation and austerity policies of the state?
What examples of academics themselves organising alternatively outside of the University?
In this sense, I reflected, perhaps this is as much about courageous leadership and creating safe spaces and conviviality as it is about creativity or reformulating the curriculum. Creativity is, after all, not something that is the product of extraordinary individual minds but “originates from a culturally-shaped cooperation they also serve” (Gronemeyer 2014).
The ability to think critically and reflexively is indeed a fundamental priority if we are not perpetuating the mistakes and injustices of past and present. There is great social value in such approaches to education. Dialogic, participatory and action-orientated models of education and research, for example, go far further than formal, liberal interpretations of fairness and equality that stop at equal opportunities for individuals.
Yet whether scholars who identify themselves as catalysts for social change can carve out the common ground they seek solely ‘inside’ the university alone I’m not so sure. I sense that the radical spirit that drives this pedagogy will only find what it seeks once we have stopped striving as competing individuals. Conviviality is, after all, “a constant reminder that the community is never closed” (Illich 2005, cited in Gronemeyer, 2014). Perhaps only then will we be at the critical moment.
With this in mind, it was encouraging to note that both Martin Parker and Sandra Jones encouraged critical academics to organise in different ways beyond the academy in order to mobilise social change.
Knowledge as a Commons
Academics might reasonably point out it is not solely up to them to solve all society’s problems. Moreover, giving up stable employment to start a research cooperative in today’s economic climate and political culture might be considered at best a very risky undertaking. Yet if we really want to see ourselves as catalysts for social, democratic or environmental renewal, then we must begin to find ways to step out of the private sphere and begin listening to citizen’s voices and experiences. We need to work together to reclaim and create the public spaces for us to manage matters which concern us all.
One thing critically-minded scholars can do is to begin to raise awareness of the emerging commons movement, and situate research and learning within the context of the Commons Transition (Bauwens et al., 2017).
“In the past thirty years, contemporary scholarship has rediscovered commons, illuminating their cooperative management principles as a counterpoint to conventional economics and particularly its growth imperatives, artificially created scarcities, and fealty to consumption as a preeminent goal.” Bollier & Weston (2014)
But what are commons? According to Innovator Michel Bauwens et al. (2017), commons are:
A social system for the long-term stewardship of resources that preserves shared values and community identity;
A self-organised system by which communities manage resources with minimal or no reliance on the market or state;
A sector of the economy and life that generates value in ways that are taken for granted and often jeopardised by the market and state;
The wealth that we inherit or create together and must pass on, undiminished or enhanced, to our children. Our collective wealth includes the gifts of nature, civic infrastructure, cultural works and traditions, and knowledge Bauwens et al. (2017)
Much research into commons was initially focused on natural resources. Dispelling the myth of the ‘Tragedy of the Commons’ (Hardin 1968), Elinor Ostrom (1990) considered subsistence commons such as meadows, water, forests, or fisheries (the resource alone minus the self-determined norms, practices, and traditions of communities is referred to by Economists as a common-pool resource). More recently, commons scholar Silke Helfrich (cited in Bauwens et al., 2017) points out how every commons, even those that revolve around land and water, are knowledge commons, “because the commoners must learn to apply knowledge in managing them”.
A commons, therefore, is distinct from a common-pool resource, and constitutes a self-management regime and dynamic social process called commoning. It can include digital commons such as free, open-source platforms such as Wikipedia and social, cultural and civic commons such as community support schemes, social care coops, playgrounds, public spaces, knowledge and ideas, public schools, libraries, and parks. In fact, a commons can arise whenever a community decides to pool its resources and defend or take control of its collective wealth, enlivened by this social process of commoning.
Where might academics fit within the Commons Transition Plan, a name coined by the P2P Foundation to “describe a process of facilitating open, participatory input across society, prioritising the needs of people and environments affected by policy decisions over market or bureaucratic needs”? (Bauwens et al. 2017)
1. Tell the story of the commons and its enclosures, the private appropriation of our common wealth.
2. Recognise that knowledge, information, and culture are part of the public sphere, and gain value though open access, sharing, and collaboration. Academics can help by facilitating open-source rather than proprietary knowledge.
3. Practice conviviality, involving, in the words of Marianne Gronemeyer (2014): “…a language that is both objectionable and triggers ideas to enable understanding rather than consensus which is often achieved by manipulation; research that speaks a personal language full of experience; practice that does not compete, but cooperates and shares; technology that helps to make the best out of the power, and the imagination that everyone has.”
4. Learn about the power of Vernacular Law: “Vernacular law originates in the informal, unofficial zones of society and is a source of moral legitimacy and power in its own right…places and spaces where people are struggling to achieve regeneration and social restoration against the forces of economic globalization” Bollier & Weston (2014)
5. Teaching, organizing or resourcing through Commons-based Peer Production: “Through imagining and constructing independent governance that supports the infrastructure of cooperation…can help us to protect the best qualities of the welfare state model, and transcend it with a radically re imagined politics that would facilitate social value creation and community organized practices.” Bauwens et al. (2017)
6. Recognise the need for a Partner State to fund and support this process of social value creation and community organized practices (e.g. the needs of civil society and its living, caring and learning environments) rather than the current state/market tendency to genuflect to corporate or financial interests: “The Partner State is the concept whereby public authorities play a sustaining role in the ‘direct creation of value by civil society’, i.e. sustains and promotes commons-based Peer Production.” Bauwens (2012)
7. Supporting the work of the School of Commoning, a worldwide community of people supporting the developing commons movement.
8. Supporting the work of the Centre for Welfare Reform (CFWR). Working on such projects as Sustainability and Social Justice, Constitutional Reform, Basic Income and other Commonfare practices to navigate the socioeconomic risks of life, CfWR is something akin to an open-access knowledge commons and a community of independent citizens committed to equality and diversity.
9. Join, support or contribute to the Citizen’s Network, a global non-profit cooperative movement, formed to create a world where everyone matters – where everyone can be an equal citizen.
10. Finally, if nothing else, add the missing social context. We should be wary of simple solutions to complex problems, but much social suffering and environmental damage could be avoided or reversed if the political will, citizen understanding, and the right public institutions of support and cultural learning existed to do so. This starts, as some speakers at this symposium correctly alluded to, with the rejection of the myth of homoeconomicus.
In brief conclusion, challenging the sanctity of ‘the state/market’ duopoly as the sole determinant of human nature, worth, and value creation is the priority. However, there’s much critical work to be done.
Bauwens, M 2012 Blueprint for P2P Society: The Partner State and Ethical Economy. Shareable Magazine 7th April 2012
Bauwens, M et al. 2017. Commons Transition: a primer. Transnational Institute. https://www.tni.org/en/publication/commons-transition-and-p2p
Bollier, D. & Weston, B. 2014. Green Governance: Ecological Survival, Human Rights and the Law of the Commons. Cambridge University Press.
Gronemeyer, M. 2014. ‘Conviviality’: Patterns of Commoning. The Commons Strategy Group. Amherst, MA.
Ostrom, E. 1990. Governing the Commons: The evolution of institutions for collective action. Cambridge University Press.
Hardin, G. 1968. The Tragedy of the Commons. Science (December 13th 1968).
On Monday 11 June, BLCC hosted the “Becoming enterprising” collaborative workshop.
The workshop was attended by differing practitioners: those taking a critical approach in our teaching and research, those new to roles at UWE Bristol embedding enterprise in to the curriculum, practitioners who facilitate sessions on our modules or are part of the advisory board, artists and students. We also had our youngest attendee being under 1 years old.
It was a day of talking, listening, walking and creative approaches and proved a fun and engaging. It was structured to the following 3 scenarios:
Scenario 1: What do we mean by critical approaches to situated learning?
Facilitator: Karen Verduijn
Karen shared her views of what critical entrepreneurship means to her, challenging some assumptions, along with her experiences of teaching students and developing a community across facilities at VU University Amsterdam.
Scenario 2: Making connections between practitioner and academic views
Facilitator: Jayne Purcell
Jayne is a design thinker and worked with imagines and artefact participants brought of ‘what “becoming enterprising” means to you’ – what you do, or your dreams and ambitions. We shared differing views, as well of experiences, of resistance and challenges in practices, of being inclusive, sustainability, and/or bringing in creative practices.
Scenario 3: Creative practices
Facilitator: Arthur Turner
After lunch, Arthur Turner facilitated a walk and we talked about the ideas and questions that came up on the day.
Refreshments & Drawing it all together
We ended with the Visual Sketchnotes of key points of shared understanding of what others do, questions and imaginings arising from the discussion points and considering next steps.
We hope this to be the beginnings of a conversation where we see entrepreneurship-leadership-sustainability, particularly becoming inclusive, as more connected.
The workshop scenarios had a common theme of movement:
Moving the conversation from the “heroic” (white) male towards creative processes.
Of note, a comment was made in the workshop that there is a place for the “heroic” in practices. We are thoughtful in advocating the alternative approach that we do not seek to replace the dominant view, instead we seek to question the taken-for-granted assumptions. Thus, we take a pluralistic stance and do not seek one definition or one approach.
We hold a common understanding that entrepreneurship is about social change.
Doris and I intend to continue taking an affirmative critical approach in our teaching and research and helping our students to recognise the dominant views and then to question these assumptions so that they can find their voice and identify the alternative practices that they seek to change.
I end by offering the questions we worked through in the scenarios in the workshop:
What future are you going to want to create (what society are you going to wanting to live in?)?
What – if anything – do you feel needs to be changed from the status quo?
(How) can entrepreneurship provide a way forward?
The following link is to the sketch notes of the 3 scenarios
The 2014 KIE Conference takes place in Riga, Lativa, 22-25
July, Raddison Blu Hotel. Conference themes cover your area of research
and teaching interests – knowledge, Innovation, Creativity
Conference added features:
1) Women in Enterprise – a special panel discussion on the art of
2) Big Data Summit
Opportunities for publication and to win Best Paper Award.
Registration opens – Early birds and previous participants = 230
euro (ends 31 October 2013).