Following the successful submission of our data by Corporate and Academic Services, Key Information Sets (KIS) for eligible undergraduate courses went live on the Unistats website on Thursday 27 September.
The KIS for each course contains metrics and data for fees, costs of accommodation, employment and salary outcomes, teaching and learning and student satisfaction. By using the Unistats website students can now easily compare data for a range of courses across different universities in one place.
The data isn’t restricted to the Unistats website however and the University is also required to display a KIS for each eligible undergraduate course on its own web pages using a ‘widget’ which pulls in information from the Unistats website.
Having adapted our course content pages to accommodate the KIS widget we went live with the data on our own pages on Monday 22 October. The scrolling widget used displays a small sample of the information with the option to click through to see the full information on the Unistats site.
Not all of our undergraduate courses meet the criteria to display a Key Information Set and as such many of them will not display a widget on our website or have an entry on the Unistats website.
We will continue to update our Key Information Sets with data submissions to the Unistats website as and when required. In the mean time, please feel free to contact me if you have any KIS related queries.
You may have heard something by now about Key Information Sets (KIS) and with a September launch date
looming it's a good time to post about how we will be delivering KIS on UWE web pages.
A bit about KIS
To give some background, KIS are comparable sets of information about full or part-time undergraduate courses and are designed to meet the information needs of prospective students.
All full-time and part-time undergraduate courses planned for 2013-14 in
institutions which subscribe to the Quality Assurance Agency (QAA) will
need to have a KIS.
Prospective students will be able to compare KIS data for each
course on the Unistats
as well as via a small advert, or ‘widget’, on the
course web pages of universities and colleges.
Throughout this year, colleagues across the University have been busy pulling together the data that will be needed to deliver a KIS for each relevant course and this work is nearly completed well in advance of the 22 August 2012 deadline for submission.
The deadline for publishing this information on UWE course web pages using the KIS widget is 31 October 2012. As the current courses information template was not designed with this widget in mind we are now in the process of developing a new template to accommodate KIS. A draft version of this work can be seen below and we will be refining this over the coming month:
Feel free to contact me
if you have any queries about how we are delivering KIS. I will be posting with an update on this area later in the year.
For the bigger picture around KIS, please see the HEFCE webpages
The last few months were busy in the undergraduate recruitment marketing team. Our new 2013 undergraduate prospectus arrived some weeks ago and I must say – totally subjectively, of course – it looks brilliant. The brief was to keep content short and sweet while providing all necessary information prospective students are looking for. So how did we do it?
We combined print and web elements throughout the prospectus, making sure users understand that what they’re reading here is only a ‘taster’ and there is lot more to watch and read on the web. For example, wherever relevant, tiny URLs direct the reader to a film or to more detailed information on our website.
Important data such as employability rates, university ranking and satisfaction scores are highlighted throughout the prospectus. And, as my personal favourite, at the back of the prospectus we’ve included a pretty impressive list of employers where our recent graduates have gone onto work.
If you’re still not convinced, maybe the fact that we saved £20k in print costs by just cutting down the size of the prospectus might get you excited? A big thank you to all who helped get this project done and dusted!
In line with the new prospectus look, we also ‘upgraded’ the University’s schools and colleges exhibition equipment to attract more students to the UWE stand. Students can now browse on one of the 2 tablets for specific course information or watch our inspirational student videos.
When we went to UWE’s very ‘own’ UCAS fair on 19 and 20 April, it was exciting to see how busy staff and student ambassadors were with answering all sorts of questions and using the new equipment. All in all, busy times.
Posted by Emma O'Connell
The CIM Bristol and West Branch organises visits to organisations in the region. These are a really good opportunity to get a behind the scenes view of the marketing of different types of organisation. You can also get 1.5 CPD hours from the CIM for those of us seeking to achieve or maintain Chartered Marketer Status.
The next one is to Wessex Water on the 9 May. For more details see the CIM website
We’ve been tracking our web metrics for quite a while now to see how much of our website traffic was accounted for by users accessing the site on mobile devices.
It’s no surprise that this figure has risen dramatically over the last year and so we acknowledged that we needed to respond to this trend and look at how the website met the needs of mobile users.
One of the options available was to develop a bespoke mobile optimised site which would serve content in templates specifically with mobile handsets in mind. However, in light of the range of devices we would need to account for we decided to look at how to adopt responsive web design.
Based on a fluid layout, a responsive design approach would allow our web pages to adapt to a wider range of devices and give users an experience optimised for their specific device. It’s a trend that is being adopted by many websites, but you can see some HE website examples here.
Because the UWE website uses a defined set of “page types”, we had a consistent set of designs to develop and test. This was one of the major benefits that came from rebuilding the website structure in 2011.
After testing and refinements with our talented colleagues in IT services, the new responsive pages were rolled out in February and have been well received by users. The most noticeable changes can be seen in the behaviour of the website global navigation and search function which adapt well to smaller screen resolutions (see below).
There are more innovations being developed for the website this year and I look forward to posting more about those soon.