Marketing and Communications blog

filtered by the tag "prospectus" (cancel)

The new 2014 Undergraduate Prospectus is now available

Posted by Caroline Patton | 2 comments

Request a 2014 Undergraduate Prospectus.

Over the last few months the Undergraduate Marketing Team in collaboration with the Graphic Design Team have been busy working on creating the new 2014 Undergraduate Prospectus.

The prospectus has kept to the same format as last year with the theme of employability running throughout,and the use of web links to make it as interactive as possible. After listening to your feedback we have also updated and refreshed it with new student stories, employability statistics, images, etc.

Pages from the 2014 undgergraduate prospectus

Some key developments to the new 2014 prospectus include:

  • Using QR codes for each course cluster, taking potential students directly to the full course listing online to find out more information.
  • An A-Z index of courses and A-Z listing of each course cluster at the back of the prospectus making it much easier to navigate when trying to find a specific course.
  • Moving graduate jobs from the back of the prospectus into their cluster course areas, which feeds into the theme of employability running throughout the prospectus and links prospective students to employability statistics and an impressive range of graduate jobs on the website.
  • Printing the very first carbon neutral prospectus which has reduced the amount of CO2 emissions we produce.

This is the first time we have worked on the prospectus under the new University structure which has led to more involvement and input from faculties and services. We would like to say a huge thank you to everyone who contributed to the prospectus as we were able to complete the project ahead of time and to a high standard.

To order the prospectus, please contact printing and stationery.

Update from the UG team

Posted by Barbara Lung | 1 comment

The last few months were busy in the undergraduate recruitment marketing team. Our new 2013 undergraduate prospectus arrived some weeks ago and I must say – totally subjectively, of course – it looks brilliant. The brief was to keep content short and sweet while providing all necessary information prospective students are looking for. So how did we do it?

We combined print and web elements throughout the prospectus, making sure users understand that what they’re reading here is only a ‘taster’ and there is lot more to watch and read on the web. For example, wherever relevant, tiny URLs direct the reader to a film or to more detailed information on our website.

Important data such as employability rates, university ranking and satisfaction scores are highlighted throughout the prospectus. And, as my personal favourite, at the back of the prospectus we’ve included a pretty impressive list of employers where our recent graduates have gone onto work.

If you’re still not convinced, maybe the fact that we saved £20k in print costs by just cutting down the size of the prospectus might get you excited? A big thank you to all who helped get this project done and dusted!

In line with the new prospectus look, we also ‘upgraded’ the University’s schools and colleges exhibition equipment to attract more students to the UWE stand. Students can now browse on one of the 2 tablets for specific course information or watch our inspirational student videos. 

When we went to UWE’s very ‘own’ UCAS fair on 19 and 20 April, it was exciting to see how busy staff and student ambassadors were with answering all sorts of questions and using the new equipment. All in all, busy times.