Marketing and Communications blog

filtered by the tag "e-news" (cancel)

Virtual Open Day filming

Posted by Jo Docker | 4 comments

It is a long term goal to create a virtual open day experience for prospective students and their parents. We want to showcase the many attributes that UWE has to offer. The first step is to produce campus tour films for Frenchay, Bower Ashton, and Glenside and 18 short films based on subject areas.

This suite of videos, which will cater for all our primary audiences, will be used for a number of different promotional purposes, for example they will be embedded on each departmental landing page of the University website to act as a stand-alone introduction to the department/subject area.

Things are starting to take shape

Over the last few months we have been working with a Bristol based production team on the first phase of filming for this project.

Staff in Engineering, Allied Health, Law and Education helped us to organise a set of filming days where we have interviewed academics, researchers, students and employers. We also shot a number of practical sessions to showcase teaching and learning in action.

Filming at the Faculty of Environment and Technology and Creative Industries 2013 degree shows has given us some great material which will also feed into the final subject videos.

The June Open Day gave us the perfect opportunity to shoot some footage of the general hubbub that these events attract and capture some of the fantastic activities that take place across our campuses.

The next phase of filming will begin at the start of the Autumn Term when the campuses come back to life.

We would like to say a huge thank you to everyone who has been involved in this first phase of the project. Watch this space for more updates…

The main event(s)

Posted by Nathalie Southall | 1 comment

From today, UWE has a new What’s On web page to act as a front cover for our events diary.

A bit of context: Since February I’ve been working on secondment from the events team working as International Web Content Editor. Put simply, I’ve been giving the international students pages a well needed revamp (watch this space for the results of twelve weeks of hard work!) While the international pages have been out of my hands having their final checks I’ve been freed up to take on some other projects, including What’s On.

My vested interest in this started around two years ago when I began compiling and writing the monthly What’s On e-newsletter with design and guidance from e-comms guru Rich West. Now with almost 3000 subscribers, it’s a bit of an e-news success story, so it’s lovely that the appeal of What’s On is finally being reflected by the website.

Currently top of the pops are the June degree shows, for which I have also developed a separate web page. Keep an eye out as the page visual changes to reflect key events coming up at UWE.

Internal e-mails - consultation

Posted by Richard West | 2 comments

We’re aware of just how many bulk e-mails staff and students are getting, from us, and directly from Faculties and Services. Although we've tried to combine messages, encouraged better targeting and the use of subscription models, the number still seem to be rising and so we're taking the opportunity to look at the issue.

What are your experiences of bulk email as a recipient? Are there any you just don't read? How many is too many? Is it a little too easy to contact 30'000 people in one go?

How do you feel as a sender of these? What do you need to be able to do? Are the alternative methods of getting your message out there just not strong enough? Are their methods you'd prefer to be using but aren't available?

We've already taken suggestions and submissions from some staff and students, and we'd like to get your thoughts. Either post a comment here, or drop me an email