Marketing and Communications blog

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CIM Company Visits

Posted by Emma O'Connell | 0 comments
27Apr2012
The CIM Bristol and West Branch organises visits to organisations in the region. These are a really good opportunity to get a behind the scenes view of the marketing of different types of organisation. You can also get 1.5 CPD hours from the CIM for those of us seeking to achieve or maintain Chartered Marketer Status.

The next one is to Wessex Water on the 9 May. For more details see the CIM website.
tags: CPD

Designing for Delight - this month's digital Bristol event

Posted by Emma O'Connell | 2 comments
06Feb2012
DigitalBristol is a community for like-minded people in and around the Bristol area who want to stay up-to-date with the ever changing digital landscape, and meet-up, network, learn, and share. 

This month's speaker is Giles Colborne Managing Director at cxpartners. He works on strategy and user experience for major brands' web mobile presence worldwide. Giles is the author of the highly-regarded book , 'Simple and Usable', about designing simple, powerful web sites, mobile apps and interactive devices.

The event takes place this Thursday (9 February) at Horts Bar, Broad Street, 18.00-21.00 and is free - although you need to book.  More information can be found on Eventbrite.

If anyone fancies going let me know and perhaps we can make an outing of it!

Web content and web metrics. Web metrics is now full, contact me if you would like to be on the waiting list.

Posted by Julia Weston | 0 comments
27Jul2010


Continuing in the series of training sessions on marketing topics we now have two more topics coming up. We have some provisional dates set up so let me know if you are interested in attending and I can let you have more details nearer the time.

 

Writing for the Web

Thursday 5 August (13:00-16:00)

 

This will cover how to make your content engaging and effective. We will include:

·         How to structure text

·         How to optimise your pages for web searches

·         Layout and use of images

 

Bring along examples of your copy and we can work on how to improve it with you.

 

Web metrics

Thursday 12 August (13:00-16:00)

 

Looking at how your audience uses the web can provide you with valuable information on how to structure your content and what to include in your copy.

 

This workshop will be useful both as an introduction and a refresher course for staff using Nedstat web metrics.

Professional development

Posted by Julia Weston | 6 comments
16Jun2010
We’re planning a series of summer workshops on various aspects of marketing and communications for UWE staff.  Suggested sessions are: social media, writing effective copy, using the UWE brand, planning for an event and improving the effectiveness of your web pages. Let us know if you have any ideas for other areas you’d like covered. 

We’d also like to know if there any sessions you would be interested in helping us run.

The plan is to run these hour long sessions over the next couple of months so keep an eye on our Blog and get ready to sign up.  

CIM HE interest group annual conference

Posted by Emma O'Connell | 0 comments
24May2010
I went to the Chartered Institute of Marketing Higher Education interest group conference on 22 April, which was themed ‘Making Partnerships Work - Strategy to Reality’.   

The keynote session was delivered by Shaun McDonagh the Director of Marketing and Communications at the University of Queensland who came to us via video link because of the volcanic dust (watch the keynote session now). While the huge scale of their re-branding campaign (they did research over 12 months on the ground in 15 countries and had a huge promotional budget which included a series of TV adverts!) was something few UK universities would be able to replicate, there were some really interesting insights into the approach they took in terms of stakeholder management.  Through finding out who knows who within the organisation and developing a ‘partner value chain’ - from contact through to partner, they identified different strategies/tactics for managing the relationships across it.  For instance this might involve offering Schools free access to resources such as the library.  

The plenary session was given by Tracy Playle a specialist in communication and social media for the HE sector and explored how to build a lasting relationship through social media.  Her session included lots of practical tips for anyone looking to develop relationships through social media.  I particularly found the social techno-graphics profiles by Forrester Research interesting as they offer a tool for understanding and exploring how your target audience uses technology as a starting point for any social media strategy. The book related to this ‘Groundswell’ is also highly recommended by Tracy.  

The three breakout sessions I attended also gave lots of food for thought:
  • ‘Youth Marketing an International Dimension’ by Jim Tudor from our advertising agency Euro RSCG Riley which gave an interesting overview of the top nine trends in youth marketing some of which we are exploring as we develop the undergraduate campaign.
  • I found ‘Marketing, Machiavelli and Making an Impact’ by Emma Leech, Director of Communications and Marketing at Nottingham University, really inspiring and a good opportunity to explore with other HE marketing professionals some of the challenges we currently face. Emma shared some really good advice and tips for marketers on developing their role within the organisation.
  • Birmingham City University, University of Birmingham and Aston University shared their experiences of a cross city partnership. Having identified a common strategic objective – raising the profile of Birmingham as a student city, they worked with Marketing Birmingham to collaboratively market Birmingham through a range of initiatives varying from social media to a lonely planet pocket guide.
I have popped all the presentations on the marketing forum sharepoint site (sorry, internal only) but please don't hesitate to contact me if you want to find out more about any of them.

Visit their site for more information on the CIM HE interest group.
tags: CPD