Marketing and Communications blog

Showing posts from 01/2013 (cancel)

UWE Social Media

Posted by Laura Williams | 1 comment
23Jan2013

It’s been a busy few months for the digital team. With social networking sites such as Facebook and Twitter topping the list of the most visited websites in the world, any organisation without a significant presence on these is missing a trick. But it’s not just a case of having a profile, it’s what you do with it which really counts. From attracting followers and fans to regularly posting interesting and informative content and engaging with other people and organisations to reputation building – the challenges, when met, reap massive rewards. So just what have we been doing?

While the main focus remains on the most popular and far-reaching sites, Facebook and Twitter, UWE also has profiles on YouTube (channel has more than 375,000 views), Google+, Instagram, Pinterest, Flickr and Storify and we keep up to date with developments to ensure we’re where the users are – which could soon see us revisiting Myspace, the pioneer of social media, which has been dying a slow death since the Facebook revolution in 2008, but which looks set for a comeback the company re-launched a new version of the site last year.

Nevertheless, Facebook is currently holding onto the social media crown and a recent survey showed that Facebook is one of the main avenues of communication UWE students use. We’ve currently got around 11,300 fans on the main UWE Bristol Facebook page (the majority of whom, unsurprisingly, are in the 18-24 age group and live in Bristol – though we do have around 300 fans in Malaysia, in Nigeria and in Italy) and last year, broke our record for the total number of likes on a single post – almost 200 on a photo gallery of frosty winter scenes on Frenchay campus. Our photos and galleries are repeatedly proving popular so this year we plan to post a monthly gallery of UWE photos.

We set ourselves a New Year Twitter target to reach 2,013 followers by 2013 and after making sure fellow staff were following us, engaging with other UWE channels and publicising our ambitious aim, we not only achieved this but exceeded it, topping 2,050 followers by January 1, 2013. This has prompted us to set other targets and we’re now keen to reach 6,000 by the end of the year. We’re currently at about 2,300. Watch this space...

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