Marketing and Communications blog

Showing posts from 05/2012 (cancel)

Update from the UG team

Posted by Barbara Lung | 1 comment

The last few months were busy in the undergraduate recruitment marketing team. Our new 2013 undergraduate prospectus arrived some weeks ago and I must say – totally subjectively, of course – it looks brilliant. The brief was to keep content short and sweet while providing all necessary information prospective students are looking for. So how did we do it?

We combined print and web elements throughout the prospectus, making sure users understand that what they’re reading here is only a ‘taster’ and there is lot more to watch and read on the web. For example, wherever relevant, tiny URLs direct the reader to a film or to more detailed information on our website.

Important data such as employability rates, university ranking and satisfaction scores are highlighted throughout the prospectus. And, as my personal favourite, at the back of the prospectus we’ve included a pretty impressive list of employers where our recent graduates have gone onto work.

If you’re still not convinced, maybe the fact that we saved £20k in print costs by just cutting down the size of the prospectus might get you excited? A big thank you to all who helped get this project done and dusted!

In line with the new prospectus look, we also ‘upgraded’ the University’s schools and colleges exhibition equipment to attract more students to the UWE stand. Students can now browse on one of the 2 tablets for specific course information or watch our inspirational student videos. 

When we went to UWE’s very ‘own’ UCAS fair on 19 and 20 April, it was exciting to see how busy staff and student ambassadors were with answering all sorts of questions and using the new equipment. All in all, busy times.