Marketing and Communications blog

Showing posts from 07/2010 (cancel)

Web content and web metrics. Web metrics is now full, contact me if you would like to be on the waiting list.

Posted by Julia Weston | 0 comments

Continuing in the series of training sessions on marketing topics we now have two more topics coming up. We have some provisional dates set up so let me know if you are interested in attending and I can let you have more details nearer the time.


Writing for the Web

Thursday 5 August (13:00-16:00)


This will cover how to make your content engaging and effective. We will include:

·         How to structure text

·         How to optimise your pages for web searches

·         Layout and use of images


Bring along examples of your copy and we can work on how to improve it with you.


Web metrics

Thursday 12 August (13:00-16:00)


Looking at how your audience uses the web can provide you with valuable information on how to structure your content and what to include in your copy.


This workshop will be useful both as an introduction and a refresher course for staff using Nedstat web metrics.

Introduction to Social Media

Posted by Richard West | 0 comments

Thursday July 29 (13:00-16:00)

As we mentioned right here we’re running a series of sessions on a variety of marketing topics.

The first will be an introduction to Social Media, looking at what platforms (and ideas) are out there and how to make the most of them including:
  • using Social Media as a campaign tool
  • building student communities before arrival
  • dealing with dissent
  • developing personal and institutional brands
    …amongst other things
There is quite a lot of activity already underway across the university, so along with plenty of examples from other universities and organisations, it’ll also be a chance to find out what you colleagues are doing (and to ask them how it went)

If you are interested then let me know and I’ll send through more details closer to the time. 

Picture courtesy of webtreats

New blogs

Posted by Richard West | 0 comments
Internal cellular membrane exposed through particle enhanced cell lysis
We have a new star in our blogging firmament - the HLS Research blog, providing background and insight into the research work of Health and Life Sciences (the picture shows an internal cellular membrane exposed through particle enhanced cell lysis - in case you were wondering).

Still want more? TIME magazine has just released their list of the Best Blogs of 2010 (spoiler: we're not on it yet).