Marketing and Communications blog

Showing posts from 05/2010 (cancel)

CIM HE interest group annual conference

Posted by Emma O'Connell | 0 comments
I went to the Chartered Institute of Marketing Higher Education interest group conference on 22 April, which was themed ‘Making Partnerships Work - Strategy to Reality’.   

The keynote session was delivered by Shaun McDonagh the Director of Marketing and Communications at the University of Queensland who came to us via video link because of the volcanic dust (watch the keynote session now). While the huge scale of their re-branding campaign (they did research over 12 months on the ground in 15 countries and had a huge promotional budget which included a series of TV adverts!) was something few UK universities would be able to replicate, there were some really interesting insights into the approach they took in terms of stakeholder management.  Through finding out who knows who within the organisation and developing a ‘partner value chain’ - from contact through to partner, they identified different strategies/tactics for managing the relationships across it.  For instance this might involve offering Schools free access to resources such as the library.  

The plenary session was given by Tracy Playle a specialist in communication and social media for the HE sector and explored how to build a lasting relationship through social media.  Her session included lots of practical tips for anyone looking to develop relationships through social media.  I particularly found the social techno-graphics profiles by Forrester Research interesting as they offer a tool for understanding and exploring how your target audience uses technology as a starting point for any social media strategy. The book related to this ‘Groundswell’ is also highly recommended by Tracy.  

The three breakout sessions I attended also gave lots of food for thought:
  • ‘Youth Marketing an International Dimension’ by Jim Tudor from our advertising agency Euro RSCG Riley which gave an interesting overview of the top nine trends in youth marketing some of which we are exploring as we develop the undergraduate campaign.
  • I found ‘Marketing, Machiavelli and Making an Impact’ by Emma Leech, Director of Communications and Marketing at Nottingham University, really inspiring and a good opportunity to explore with other HE marketing professionals some of the challenges we currently face. Emma shared some really good advice and tips for marketers on developing their role within the organisation.
  • Birmingham City University, University of Birmingham and Aston University shared their experiences of a cross city partnership. Having identified a common strategic objective – raising the profile of Birmingham as a student city, they worked with Marketing Birmingham to collaboratively market Birmingham through a range of initiatives varying from social media to a lonely planet pocket guide.
I have popped all the presentations on the marketing forum sharepoint site (sorry, internal only) but please don't hesitate to contact me if you want to find out more about any of them.

Visit their site for more information on the CIM HE interest group.
tags: CPD

Launch of new international website

Posted by Nathalie Southall | 0 comments
As mentioned in my previous post, I’ve been working on a 12 week secondment since February with the goal to dramatically improve the international web pages. Yesterday, after a fortnight of checking, double checking and triple checking, the content went live. It’s definitely a weight off my shoulders but, most importantly, it’s an exciting chance to see the impact that the new country-specific pages have on our international recruitment.

One of the focus points from the start of the project was a sense of people and place; this is particularly important for prospective international students who are choosing their university at a great distance from the UK. The use of the suspension bridge on the index page is a real destination focal point; the profile photos of the international development team help prospective students develop an early relationship with the university; and the banners on each country page transformed flat information pages into something a bit more special.

There’s plenty more to do to ensure the UWE website fully reflects the international student journey so let’s see where things go over the next 12 weeks. And thanks to the web team and the IDO for their support so far during the project.

Emma's first blog

Posted by Emma Watkins | 0 comments

Hello everyone. My apologies for not posting sooner - my first month has simply flown by before I realised it was happening. For those who don't know, my new role is to co-ordinate campaigns across the University; booking advertising and liaising with our agency Riley's to get you the best deals and placements for your campaigns. Most of you have met me before as I have simply side-stepped from Built and Natural Environment to Central Marketing but I thought I'd share a bit about myself for those lucky enough to have avoided me so far.

I started working for UWE almost exactly two years ago in the St Matt's School of Creative Arts admin office. There I was a receptionist/travel booker/dogsbody although I also took part in giving welcome presentations to new students which I loved doing. I then moved to BNE after six months to take up my first official marketing role. It was a bit of a career gamble for me as I had little experience in marketing full-time, but it paid off as I have never been happier to come to work.

But enough about the 9-5. I am also a keen amateur dramatics performer and can often be seen in CPA productions. I also perform annually in musicals at the Bristol Hippodrome with Bristol Light Opera Club. This year's production will be Disney's 'Beauty and the Beast' which is sure to be a magical show.

I am also a black belt in Tae Kwon Do and used to be the English Champion for sparring. Don't panic though, since that time I have eaten a lot of cakes and so am far more likely to fall over than do anyone any damage!

I think that's enough of my rambling - if you want to know more about me then you'll have to take me out for lunch and earn it!

Emma (Watkins).

tags: team, news

The main event(s)

Posted by Nathalie Southall | 1 comment

From today, UWE has a new What’s On web page to act as a front cover for our events diary.

A bit of context: Since February I’ve been working on secondment from the events team working as International Web Content Editor. Put simply, I’ve been giving the international students pages a well needed revamp (watch this space for the results of twelve weeks of hard work!) While the international pages have been out of my hands having their final checks I’ve been freed up to take on some other projects, including What’s On.

My vested interest in this started around two years ago when I began compiling and writing the monthly What’s On e-newsletter with design and guidance from e-comms guru Rich West. Now with almost 3000 subscribers, it’s a bit of an e-news success story, so it’s lovely that the appeal of What’s On is finally being reflected by the website.

Currently top of the pops are the June degree shows, for which I have also developed a separate web page. Keep an eye out as the page visual changes to reflect key events coming up at UWE.

Permission slips

Posted by Julia Weston | 1 comment

If you intend to use photos of people on the web or in print you will need to have written permission. Permission slips are available on the marketing and communications web pages